mapdevco

market strata2012

Worldwide sales news150 million smartphones sold worldwide in

last 3 months of 2011.Total for year 491 million (R657 million

forecast in 2012)Android operating systems lead global sales

(Feb 2012)Samsung (Android) worlds best selling

phone in Q3 2011.HTC (Android) best selling smartphone in

US in Q3 2011.◦ 6.4 million phones shipped in 3 months in US.

Gartner group statistics (world)

South Africa – (Google – think mobile results)

SA smartphone market shareBrands Operating systemsBlackBerry 44% BlackBerry OS 44%Nokia 27% Symbian 15%

Samsung 12% Windows Mobile 9%

HTC 8% Android 8%Apple 4% iOS 4%

Types of apps. that are used -

Games 65%Music 46%News/weather 56%Maps 55%Social networking 54%Videos / Movies 26%

Most popular apps.

PandoraGenerates personalized radio

stations for its users based on their preferences.

Not available outside of USA !

Top 10 apps of 2011 by downloads:Angry Birds by Rovio Mobile Ltd.Facebook by Facebook, Inc.Skype by Skype Software S.a.r.lAngry Birds Rio by Rovio Mobile Ltd.Google Maps by Google, Inc. iBooks by AppleAngry Birds Seasons by Rovio Mobile Ltd.Fruit Ninja by Halfbrick StudiosTalking Tom Cat by Outfit7

Big downloadsAngry Birds 500 million

downloads (free and paid)Tetris claims 100 million ?

Best selling iphone apps of all time - Angry Birds – 7 million sales iPhone

alone.DoodleJump (6.9)Bejeweled 2 (4)Pocket God (3)Flight control (3)

Tetris is no.10 (2)<Paid downloads>

Entrepreneurs “must have” business apps.Square – make credit card payments via

cellphone anywhere.Evernote – Make notes in meeting (MTN

business)Scanner Pro – Scan documents with your

phone.Flight track pro – keep track of flights.

Linked in is number 7.2 Contact / meeting organizer type apps.

Other stats18 to 29 year olds are the

biggest smartphone users.People use their phones at home

mostly !Internet and e-mail importantUsing phone to “kill time”Accesses web every dayUse phone while doing something

else like watching TV.

Other stats #2Google top of searchYoutube top of videosSocial networking (facebook) top.15% have used a mobile coupon84% have noticed advertising70% have taken action on mobile ads28% of users make comparisons

before buying (shopping)47% have actually shopped online in

the last month.

Other stats #330% want to purchase more on

their mobile devices in the next month.

Barriers to online shopping – prefer a fixed PC and worries about purchase not being secure.

What is the message ?Android is king globallyThe most popular apps. are not what I

thought they would be !Bundling !Fun and lifestyle apps. are important.Silly ideas can workNokia Symbian ! Gateway !Killing time and cross-mediaAdvertising seems to work !Windows 8 - backburner