01Why branding should be the top factor in every company’s development plan

We celebrate the success of the past year, as we speed towards our goals for 2015

POW ER OF BRA N DIN G

Day One Media | www.dayonemedia.co.uk | info@dayonemedia.co.uk

E D I T I O N 0 1 - 2 0 1 5 | THE FIRST EDITION

DESIGNED BY

IN THE FAST LANE

Mantra sets up office in the Russian capital, Moscow

RUSSIA

from russia with love

M A N T R A M A R K E T I N G

MAGAZINE

We visited Heythrop Park in Oxford to discuss development

and planning for the coming year.

ORGANISATIONAL MEETING

H E YTHROP PARK

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QUARTERLY MEETINGS

Find out how our quarterly meetings are helping to drive

our success.

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Seven actions to help us all succeed.

TOP TIPS FOR EFFECTIVE PL ANNING

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MANTRA’S MERRY CH RISTMAS

Festive indulgence at No. 38 The Park in Cheltenham.

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Discover what the top up-and-coming stars in the business

are up to.

THE PREMIER CLUB

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DAY AT THE RACESHorses, betting and

champagne at Cheltenham Festival.

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Mantra sets up office in the Russian capital, Moscow.

FROM RUSSIA WITH LOVE WITH

LOVE

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POWER OF BRANDING

As our Spanish office Dabor revamps, we look at how they

did it.

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BUSINESS & PLEASURE

Having recently opened our first office in Russia, we look at what makes Moscow the perfect city to do business.

22

THE GOLDEN GATE CITY

Ivor Phillips and Rob Cotterell jetted off to San Francisco,

to celebrate Ivor’s recent development.

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THE MAKEUP OF SUCCESS

Start building your entrepreneurial and leadership

skills in a few simple steps.

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OUR PEOPLEAn interview with Appie

Panwar as she talks about her recent promotion.

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A big welcome to this the first edition of the

Mantra Magazine for 2015, showcasing the

successes of our teams over the past few months.

2014 has seen some great stories for both our

offices in the UK and across Spain with some

amazing growth and some of our owners now

starting to build their own organisations. In the

UK special congratulations to the team at Red

Seven Marketing who are looking to open their

first outside office over the next few months, and

to Eagle Eye Worldwide who have had a fantastic

start to 2015.

In Spain, our organisation is growing stronger and

stronger, with Dabor Marketing in particular one of

the stand out offices here.

2015 has also seen expansion to a brand new

continent – we have our very own partners now

in Moscow. Russia offers huge opportunity for us

as an organisation and we cant wait to see how

our offices across the UK, Spain and now Russia

develop into 2015.

Our teams have also seen some great travel

opportunities over the past few months. Our

UK Premier Club enjoyed a great day out at the

Cheltenham Races just before Christmas, which

was followed by our fantastic Organisational

Christmas Party.

The beauty of our industry are the great travel

opportunities that are available – over the past

few months, our teams have visited Spain, Italy

and San Francisco with a fantastic trip to Sydney,

Australia coming up as well!

2015 looks set to be as an exciting and busy time

for everyone and we look forward to you being

part of our success this year.

James Buckley - Organisational Head - MMG

ED

ITO

RIA

L

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Managing Director of Fairview Advertising David

Hebblethwaite and Jack Holmes at Heythrop

Park

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As the company’s top minds come together, we take a look at

some of the topics they discussed.

Meeting of Minds - we run regular

Mantra organisational meetings, where

everyone in the company gets together.

It’s a fantastic opportunity for our people

to get acquainted and put faces to

names, whilst hearing educational talks

from the very best business people in

the country. Last October, we headed to

Heythrop Park in Oxfordshire, a stunning

300-year old English country estate, now

a world-class hotel and venue.

Over the course of the event, we heard

from a host of inspiring guest speakers,

who gave a range of educational talks

across topics that helped aid the

development of all our people, no matter

what level. Here are just a few of the tips

that came out of the day.

Setting goals - goal setting is crucial in

business. It gives you a long-term vision

and the motivation to achieve it. It also

equips you to measure your progress.

Think long and hard, make a firm

decision and then get all your priorities

in order. Things might get in your way

but there are no obstacles that can’t

be overcome with a little hard work or

lateral thinking. You’ll make it happen!

Having a plan - sounds obvious, but

far too many people simply wing it in

business (and life) without a clear plan.

Once you’ve determined what you want

to achieve, write it down. Then, make an

action plan and tackle everything piece

by piece. There could be more than one

method to arrive at your goals, it’s up to

you to decide which one suits you.

Image & Branding - we live in an

image-driven society, and branding is

of the utmost importance. Think about

what sets you and your business apart,

starting with a unique name. Make sure

you have claimed it across all the social

networks – LinkedIn, Twitter, Facebook

and Instagram. Be consistent about

everything from your photo to posting

frequency.. The more you get stuck in,

H E Y T H R O PP A R K

MA NTRA ORGAN IS ATION AL ME ETING

7

the better your returns.

Leadership - to coin a phrase, some people are born leaders, many are not. But everyone can

improve their leadership skills. Make sure you always lead by example. Be punctual, professional

and courteous to all. Communicate and listen effectively, don’t micromanage. Know your limits

but do not be afraid to fail – all the best leaders have experienced failure and learned from it. A

great leader never stops learning!

How to keep intensity up - there’s a fine line between a work environment that is fun and

motivating and one that’s distracting. On the whole, most people work better when they have

some space and time to concentrate. Don’t schedule too many meetings and keep them short

when you do. Making sure your team is strong and morale is high are key to keeping productivity

levels up and targets hit.

Networking and building relationships - widening your networks is so important, from

building your own team to finding new opportunities. Networking basics include a good

handshake, having a plentiful supply of business cards and listening as well as talking. Always

follow up promptly. It takes time to develop relationships from first contact but persevere – after

all, you’re in it for the long game.

Francis Colam COO of Mantra Marketing

helped put togther this educational event and

has been an instramental driving force in the

development of the organisations improved

structure.

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C O W L E Y M A N O R /C H E L T E N H A M

Q UA RTERLY ME E TIN GS

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Over the past two years, our quarterly meetings have been in-

strumental in driving the success of the company, by bringing

together our core business minds. We obviously learn from our

experiences, which is why it’s so important for us to look back at

the previous quarter – and in doing so, plan for the next.

As always, our senior people contributed invaluably to this meet-

ing, commending our efforts, keeping everyone inspired, and

providing a solid strategy to follow.

The team from Day One Media also joined us to discuss design

and branding. It was almost impossible not to reflect on our own

strong corporate image, which, along with a first-class service,

takes us to higher levels of success each year.

Nothing helps us all progress better than a good plan. And that’s

what our quarterly meetings prove. A good plan leads to better

use of resources. It gets things done faster. It helps anticipate

problems before they occur.

A sound plan leaves more time to do other things, secure in the

knowledge that projects and initiatives are on track. With that in

mind, here are seven actions to help us all plan more effectively:

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Manage budget - plan your budget and manage against it. Spend diligently and

have a contingency plan in case the unexpected should happen. Implement a

funding timescale so that you can track ongoing expenditures.

Match people to tasks - people are different and have idiosyncratic talents.

They have individual strengths and varying levels of knowledge and experience.

Don’t think of everyone as the same, think of them as different, because in

reality, equal treatment is tasking people to match their capacities.

Visualise the plan in process - run scenarios in your mind. As much as possible,

think along multiple paths and how they can produce different outcomes. Rank

any potential problems and create a contingency plan for each. Take note of any

weak links – typically components that you have the least experience or control

over.

7 T I P S F O R E F F E C T I V E P L A N N I N G

Lay out tasks and work - successful projects start

with a structured plan. Most of them anyway. Ask

yourself, what do I need to accomplish? What are

the goals? What’s the timescale? What resources

do I need? How many of the resources do I

control? How do I get the rest of the resources –

people, funding, tools, materials, support – that I

need? Lay the work out from start to finish; from

A to Z.

Define goals and measures - nothing keeps projects on time and on budget

like goals and measures. Set goals for the entire project, as well as any secondary

tasks. Plan for everything. Set measures so you and others can track progress

against your goals.

Manage multiple plans - attempting to accomplish vast plans involves

managing multiple tasks at the same time. It helps if you have a master-plan.

Good planning abates the chance of losing control by spreading yourself too

7 P L A N N I N G T I P S

Seven actions to help

us all improve our

planning

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Get others to help - above all else, share your ideas with other

people – ideally the people who’ll be supporting you during the

project. Get their input on the plan. If possible, delegate the plan’s

creation to people who may be better poised to execute it than

you are. You set the goals, but let others fill in the detail.

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M E R R Y C H R I S T M A S

MANTRA’S

Mantra’s Christmas Party took place at No. 38 The Park, Cheltenham, a beautiful Georgian

Townhouse, which proved an idyllic setting for our festive bash. The venue is utterly

picturesque and placid during the day, but turns into the perfect party house by night!

Before the soiree could begin, however, a little housekeeping was in order, with a Q4

review and a Q1 planning session, all with the senior team. As with our quarterly meeting,

it proved that there’s nothing better than a little reflection and some forward-thinking.

With black ties and fabulous dresses in full force, the fun kicked off with a champagne

reception and a chef’s open table, serving all kinds of yuletide fare, including gorgeous

festive platters. The evening feast comprised lobster and steak – not entirely traditional,

but far more delicious.

It was a totally indulgent affair, with the backdrop of log fires and the crisp night sky. An

altogether memorable celebration of 2014 and the success we made of it.

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When you’ve risen so far that you’re the best perform-

ing person in your office, where’s left to go? We’ll tell

you: The Premier Club.

The members of the Premier Club are the top 10%

up-and-coming stars in the business, people who

have what it takes to be the next generation of own-

ers. They are selected to join by the current managing

directors of our five UK offices. But what makes them

the best; the crème de a crème?

T H E P R E M I E RC L U B

O UTSTA NDIN G S ALE S P E RFORMANCE

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All the Premier Club members are keen and fast learners by nature. We therefore try to think outside the

box, offering them coaching in areas that they are less likely to have experience in already. We help them

build upon their basic sales and recruitment skills of course, but we also give them the tools to build

their future businesses (even before they actually achieve promotion – they should always be aiming

to reach higher!) and help them build their personal and business branding, especially through social

media: LinkedIn pages, as well as Facebook, Twitter & Instagram. It’s everything an entrepreneur needs to

help them learn, grow, recruit other great people, and achieve better things all the time.

And what about the events every eight weeks? The last meeting was an entirely fun one – we took the

guys away for the weekend to Cheltenham Races, as a reward for all the hard work they did in the previous

couple of months.

Our most recent event was an educational one and took place on 7 March at the Belfry, a golf resort and

hotel in the Midlands, which has had the honour of hosting the Ryder Cup more times than anywhere else

in the world. The Premier Club listened to talks on educational business topics from our other MDs from

around the UK, and also heard from other up-and-coming people from our other offices.

It’s not all work though. They were also treated to dinner and drinks, a night out at the on-site nightclub (a

lot better than it sounds), followed by a well-earned sleep at the luxury hotel. The day after was devoted

to relaxing in the spa – the perfect reward for so much hard work.

So, who’s joining us in the Premier Club next? Go above and beyond, and it could well be you.

Managing Director of RedSeven Marketing and

leader of the Premier Club Rob Cotterell enjoy-

ing his day at the races.

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“The Premier Club enjoy a day at Cheltenham Festival. ”

Every eight weeks, we take top performers from the Premier Club away on a fun trip, to reward

them for all their hard work and well-earned success in the previous months. In January, that meant

whisking everyone away to enjoy a day at the historic Cheltenham Races.

We kicked off the day in perfect style with a champagne breakfast at the luxury Hotel Du Vin in

Cheltenham. Then, armed with our VIP tickets, we all headed off to the racecourse and made straight

to the Champagne Bar to watch the races, accompanied by several glasses of bubbly and plenty of

food.

After the final furlong was run and all the winnings were collected (or not), our guys then parted

ways to freshen up and change in the VIP accommodation they won for their aforementioned hard

work. We were soon back together, this time for dinner at the renowned Montpellier Chapter Hotel

in Cheltenham, whose restaurant menu changes with the seasons. We then rounded off the evening

with more champagne and cocktails before everyone headed off into the night for a long and much-

deserved sleep in five-star surroundings. Roll on March!

Alex Collins enjoying himself at the Cheltenham

races after having an incredible quarter in our

Plymouth offices. The year is looking bright!

H O R S I N G A R O U N D

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We recently launched the first chapter of Mantra in

Moscow – our newest location outside of the UK and

Spain. Heading to Russia next was an easy choice for

us to make.

f r o m r u s s i a w i t h l o v e

BUSINESS IN RUSS IA

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Russia

M A N T R A

Russia joined the World Trade Organisation in 2012, after eighteen long years of negotiations, granting greater access to European

companies in the process. Obviously, it’s the largest country in the world in terms of total geographical area, and has a population of over

140 million people, which equates to a huge number of consumers. Combined with neighbouring markets, Russia has about 300 million

consumers who are affluent, and a burgeoning middleclass that boosts the consumer goods business in the country. The low cost of

housing and utility also put more money in the hands of the consumer, with a quite remarkable 70% of income earned by the average

Russian being classified as disposable, which is even more staggering when you compare it to the average of around 40% disposable

income for Western consumers. Their growing appetite for quality services and goods is fostering a very lucrative market for food and

beverage products, luxury goods, as well as fast-moving consumer goods.

On the flip side, Russia is lagging around fifteen years behind the UK, at least in the sales and marketing industries, meaning there’s a huge

need for international expertise. Put simply, it’s an evolving market with huge potential, and our wealth of experience in our field means

that we can take all of that hard-won knowledge we acquired building our business in the UK and Spain, and put it to work on building a

presence in such a market.

With a huge list of companies who want to work with us (the current focus being on fundraising for the charity sector; remember all that

disposable income?) but without a full retinue of staff yet, our first step has been to launch a big Russian recruitment drive. James Buckley

is out there right now, overseeing the new Moscow office and building up the salesforce.

Moscow is ranked the largest city in Europe, topping London, but unemployment is fairly high in the city at the moment, so there’s a large

pool of hungry local talent to draw from. There are also plenty of opportunities for our guys in the UK and Spain to come over to Russia

and really get stuck in. Moscow is a really great place too – not unlike London in parts, actually – and while we’re operating from the

outskirts right now, in six to eight weeks’ time, we’ll be opening our brand new office in the heart of the city. James is hard at work, building

and training up our fresh and motivated team in the meantime.

M O S C O W T H E L A R G E S T C I T Y I N E U R O P E

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When starting or running a company, there’s one

thing at the forefront of every business owner’s mind:

money. There’s just so much to think about: premises,

payroll, equipment, insurance, suppliers – the list

is endless. However, one area that no business can

afford to skimp on is branding.

Dabor, one our Spanish offices, based in Logorono,

La Rioja, has the right mindset. Realising the potential

and importance to invest in themselves, the team

have revamped everything from their website and

social media, to their offices and equipment.

To run a business effectively, branding is vital: it defines

a business in the marketplace and distinguishes

it from competitors. Branding is about giving a

company an image that customers and clients can

identify with. A brand should complement its target

market and reflect the needs of its audience. If a

company’s branding doesn’t meet these needs, sales

will ultimately suffer.

d a b o r m a r k e t i n gTHE POW ER OF A STRON G BRAND

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In the digital age, a brand’s voice has never been so important. With each website, blog and social media interaction, customers are

looking to create stronger relationships with brands and the people behind them. Equally – and perhaps quite cynically – others are

waiting for companies to make mistakes. So, when it comes to building a brand, retaining customers and winning new business, every

word and every piece of online communication counts.

Brands can’t pull the wool over the eyes of modern consumers. Nor should they want to. But many companies don’t realise that

consumers now expect to be in the boardroom. It’s an unavoidable by-product of social media; the ultimate contemporary tool to foster a

brand’s image – but also the ultimate democratic tool to make or break it. Therefore, the culture of all companies should be to encourage

this relationship, by keeping in constant communication with consumers. Why? Because ultimately, customers are the sales force. If a

company looks after its customers, the customers will look after the company.

But branding is no longer just about customers – it’s about employees too. Big companies obviously have an edge when it comes

to attracting top talent. These are businesses with employer brands that most people can only dream of being a part of. They weave

compelling stories of opportunity and success to engage and seduce the job market. But any business that plays to its strengths should

have something fresh and exciting to offer employees. It’s about educating people about the employer brand. That means developing a

seductive brand story that demonstrates a company’s potential. Skilled and ambitious candidates are always looking to be inspired and

join a company that has a promising vision.

To develop an effective brand story, a business must sell itself as the best employer in its field; a company with unlimited potential. And it

needs to believe it. A brand story encompasses clear objectives, an ambitious growth and revenue plan, new or improved products and

services, and even a floatation or takeover strategy. So the power of a strong brand doesn’t lie in a logo or strapline. It lies in a company’s

culture and relationships, and how it chooses to present itself to the marketplace. Just ask the guys at Dabor.

Dabor knows that, to drive success, branding

should be a top factor in every business’s

development plan. But sadly, that’s not

always the case. Companies often brush aside

branding, assuming it’s the reserve of big

businesses. Even worse, when they do venture

into it, it’s often done cheaply or inexpertly,

which can do more damage than good.

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M O S C O W

We recently opened our first office in Russia – Moscow to be pre-

cise. James Buckley is currently out there, managing the process

of building up the sales force, using motivated local talent who

have grabbed the opportunity to take on a new challenge. He’s

hoping to have some of the UK team join him there soon too.

Even though Moscow is one of the most expensive cities in the

world, the cost of living is extremely low, and there are some truly

t h e p e r f e c t c i t y f o r b u s i n e s s a n d p l e a s u r e

amazing places to visit. Here are just five places that should

definitely be on everyone’s list: Top of the must-visit places

in Moscow is the City Space Bar, on the 34th floor of Swissotel

Krasnye Holmy. This retro-futuristic panoramic bar is shaped like

a flying saucer and offers stunning 360º views of Moscow. It’s the

perfect place to sit inside at sunset and watch all the glittering

lights of the city come to life, while sipping cocktails from its

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There are plenty more mainstream attractions

in Moscow, like Gorky Park, the Bolshoi Ballet

or the Pushkin Museum. But if you find art and

dance a little dry, then the Museum of Soviet

Arcade Machines has to be one of the more fun

options. More of an old-school arcade than just

a dull museum, it’s a little off the beaten track

and some of the 30-plus-year-old machines will

inevitably be out of commission at any one time

– but it’s definitely worth a visit.

a collection of gems including the 189.62 carat Orlov Diamond

and the dazzling Imperial Crown of Russia, which is worth the

entry alone. If looking inside churches doesn’t appeal, but you

want to visit what’s arguably the most famous site in Moscow,

make sure you hit Red Square and look at the outside of one

instead. St. Basil’s Cathedral is the marvel of architecture that has

graced a million photos with its multicoloured, gilded domes.

ever since. Entry is free although there are always queues to see

the famous corpse, so those of a ghoulish inclination should aim

to get there early!

menu, comprising classics and molecular recipes, as well as

hot cocktails. An excellent choice for such a chilly climate! On

the tourist side, heading to the Kremlin is the obvious choice for

any first-time Moscow visitor. The literal translation of Kremlin is

‘fortress inside a city’, and this world-famous citadel includes no

fewer than five palaces and four cathedrals to look inside. One

top tip is to go and gaze upon the Diamond Fund in the Armoury,

of St Basil’s is worth a look around if you have time, but pales in

comparison to the frankly breathtaking exterior. Whilst technically

part of Red Square, the Lenin Mausoleum in the centre deserves

its own mention. The most famous attraction is the glass casket

containing the actual embalmed body of Russian communist

revolutionary and politician Vladimir Lenin (though who knows,

it could be a waxwork), who died in 1924 and has been on display

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T H E G O L D E N G A T E C I T Y

We all know that hard work pays off, but

sometimes it can have some unexpected extra

benefits. Case in point: a short while ago, the

managing director of RedSeven Marketing, Rob

Cotterell jetted off to San Francisco with Ivor

Phillips to celebrate Ivor’s recent development

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The pair flew to North California to meet with one of the vice

presidents of our supplier, the Appco Group, Steve Sapsford,

who had flown over from Australia, bringing some Australian

owners over with him. Steve is a Brit who joined the Appco

Group during the recession. Within 14 months, he had opened

his own marketing company, winning awards and expanding

throughout the UK, before moving to Australia in 1998 and later

climbing to vice president in 2006. An inspiring guy with a wealth

of knowledge in his field.

Rob and Ivor stayed for a week in the San Francisco Bay area,

spending a day with Tony Fernandez, another VP, who’s been

a key player in the global expansion of Appco and is another

incredibly inspiring character. It was primarily a networking trip,

of course, with owners over from Spain, as well as Australia and

other locations in the States.

In the UK, we tend to work a lot with charities, fundraising and

selling services, but in other countries, they work in pro sales

as well, selling physical products; so it was a good opportunity

to learn a little about how international owners build up sales

in these different areas. Steve and Tony imparted pearls of

wisdom on managing and training different types of people,

giving tips on everything from motivating teams to having critical

conversations with individuals. Above all, it gave everyone

in attendance a flavour of how the different divisions of the

business work together worldwide, and most importantly, how

many opportunities there are outside the UK.

Aside from all the networking and shoulder-rubbing, there was

also time for some fun. James and Ivor had an excursion out

to Alcatraz for the day, and toured around the infamous island

prison. They also travelled down to the south of the Bay Area, to

the new Levi’s Stadium in Santa Clara, to watch the San Francisco

49ers battle the San Diego Chargers. The guys flew back after a

busy but enjoyable week, full of renewed motivation.

Who will be the next success story whisked away for an

international adventure?

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T H E M A K E U P O FS U C C E S S

ENTR EPR EN E URS H IP

Creativity - successful entrepreneurship is the

ability to generate innovative solutions that

not only achieve results, but also improve your

performance and the performance of others

too. Regularly reflect on your creativity. Are you

producing successful results and performances?

Are entrepreneurs born or made? This is perhaps the most deliberated and contentious question in the business world. But

what makes an entrepreneur? Is it success? Ideas? Money to invest? Perhaps all of those things. But above all else, successful

entrepreneurship is about strong leadership.

Ideas of leadership have slowly crept back into the public consciousness, at a time when our politics, our businesses and our

personal lives are mired in the chaos theory of finance. Strong leadership has never seemed so crucial for stability and survival.

Issues of austerity and change are relevant on every socio-economic level, from the food on our table to the national debt.

As Socrates said “Wisdom is knowing how little we know,” and most successful entrepreneurs would agree with that statement.

Entrepreneurs, at all levels, realise that success and respect is steeped in personal development and self-improvement. It’s a

perpetual process with no room for complacency. So, with that in mind, here’s how you can start building your entrepreneurial

and leadership skills in a few simple steps.

Learning - learning is an endless journey. To be a good business leader, it’s important to be self-aware and self-critical. Only

then do we learn and improve. Consider the strengths and weaknesses of your behaviour and values, and how this affects the

decisions you make, as well as the people around you.

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Strategy - fail to plan, plan to fail. Strategy is essential to effective entrepreneurship. This means clearly setting out your

objectives and instilling those objectives within others. With no clear strategy, there’s no strong leadership. In business, this

means understanding market trends, making risk assessments, and developing flexible, realistic business plans.

Goals - this is intrinsically linked to strategy: produce a plan for achieving your personal and business goals. These should be

both short and long term objectives. Ask the people you lead to do the same thing. Identifying common and individual goals is

essential for understanding how people operate and what motivates them.

Time - it’s a lazy truism, but when it comes to business, time is money. Learn how to think and plan constructively. Simple

prioritisation and (where appropriate) delegation will achieve better results and save precious time.

Relationships - integral to being a successful leader and entrepreneur is having influence. You can influence others by managing

your emotions, recognising emotions in others, and building good relationships. Keep level-headed at all times; anything else

could be seen as a sign of weakness.

Motivation - successful entrepreneurs set examples and encourage personal development. Motivate and inspire others to

develop themselves. This is easily achieved by promoting initiative and autonomy in the workplace.

Change - to take people from where you are to where you want to go, you need to make the right actions along the way. Change

is a long-term goal with short-term steps. These steps should always be part of your business strategy.

Communication - clear communication is essential at every level of business. Start to master your ability to present ideas and

persuade people. This will ensure your messages and goals are understood with clarity and conviction.

Responsibility - this is less about business and more about you – responsibility is managing the demands of everyday life more

cleverly. Balance is vital for entrepreneurs. That includes understanding the importance of fitness and stress management.

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I N T E R V I E W W I T H A P P I E P A N W A R

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“my future goal is to open my own marketing company in plymouth”

I came to England from India 6 years ago for higher education. I graduated in western music voice

performance in Dartington university, spending £30k on a degree, which has very little use in the

current music industry.

I joined the company 3 years ago in hope to earn some money and pay off my debt, until I could find

a job in the music industry. Gradually, as I started to understand the business better and saw other

people getting promoted to run their own businesses, I realised that maybe building a team would

be more fruitful financially.

My biggest highlight in the company so far has been hitting my level 4 promotion and with a strong

team around me I’ve managed to pay off 33.33% of my debt. I hoped to pay my £30k debt in

approximately 15 years but now I’m likely to do that in the next 2 years.

My future goal is to open my own marketing company in Plymouth by May and expand within the

first year of ownership. By June 2016, I aim to start a marketing company in Cheltenham and buy a

recording studio with professional equipment worth £30k (to start with).

The most appealing aspect of the business to me

is wealth and freedom. I’ve never been satisfied

with the idea of being ‘average’; like over 80% of

the population. My dreams have always been big

enough to make people laugh and this business

has given me a head start to not be average; to be

something more. My parents still don’t know what

I do, but when they find out, they’ll be on an all ex-

penses paid luxury cruise across Europe with me

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Day One Media are a Bristol based design agency

specialising in Digital construction, Consulting & Mar-

keting strategies. Our philosophy is to craft exquisite

experiences that build client, brand and consumer

relationships. We believe distillation leads to true sim-

plicity. True simplicity and understanding are the core

to success.

We design and create an exclusive customised range

of digital products enabling clients to fulfil their busi-

ness, brand and communication objectives.

This can only start with fully understanding client’s

needs and the markets they operate in.

Our client relationship is paramount.

DAYON EM E D I AD IGITA L DE S IG N AG E N CY

31

We are a small team of designers, developers and cinematographers, who passionately

work together to create better experiences and strengthening the relationship between

brand and consumer.

We understand that the interaction and exchange between brand and consumer is ev-

er-changing in this digital age. We work to build relationships with our clients, ensuring

that we maximise efficiency and are always ready for what is coming next.

Design defines so much of our experience. It brings order to complexity and inspires

real connection between brand and consumer. To achieve something great we believe

you need to build partnerships through clear communication and understanding.

info@dayonemedia.co.uk

E M A I L

0117 244 9356

T E L

instagram: @dayonemedia

facebook.com/dayonemedia

twitter: @ dayonemedia

S O C I A L

www.dayonemedia.co.uk

W E B S I T E

32

MA NTRA M ARKE TIN G GROUP

©

33

Starting in 2000, Mantra Marketing is an international group of direct sales and mar-

keting companies. Spreading throughout the UK, Spain and Russia. Mantra provides

bespoke sales solutions to some of the world’s most respected brands including NGO’s,

Telecommunications, Energy Providers & Financial Services sectors.

With over £30 million generated per year for our clients and partners, Mantra Marketing

provides a professional sales solution to any business wanting to increase their cus-

tomer base.

Consumers are exposed to over 3,000 advertising messages every day! A more direct,

person-to-person approach is required. That’s why the Mantra Marketing Group exists.

We engage directly with consumers - face to face. We call it ‘The Human Commercial’.

fran@mantramarketinggroup.com

E M A I L

0117 920 9291

T E L

www.mantramarketinggroup.com

W E B S I T E

34

C O N T R I B U T O R S

Fran is Chief Operations Officer for Mantra Marketing working

with people and companies to help their business become more

profitable and efficient. Fran has now joined the editorial team of

the Mantra Magazine.

Francis Colam - editor

Alex Rae is a Creative Director at Bristol based media company

Day One Media. He has worked as a web designer/developer

for a number of years before moving into more visual based

mediums.

Alex Rae - designer

Laith Al-Kaisy is a London-based writer and editor. He has writ-

ten for national publications, such as The Independent, as well

as some of the UK’s top brands. Laith is also managing director

of By the Word, a print and digital copywriting agency.

Laith Al-Kaisy - copywriter

Paris is a Bristol-based photographer specialising in the

commercial, events and fitness sectors. Paris works closely

with Day One Media on projects ranging from product shoots to

commercial events.

Paris Penny - photographer

35

We’re really excited for the launch of the first

edition of the Mantra Magazine. We’ve worked

hard collating and capturing content and

imagery showcasing the best of what Mantra

has to offer. It’s been a highly enjoyable process

and we hope you enjoy reading it as much as we

enjoyed making it. We’re looking forward to the

next edition where we will be showcasing some

exciting new ideas and expanding on what we

have achieved so far.

As a collective group the Mantra Marketing organisation are proud

to say for charities in the UK alone in 2014 we have raised

A huge thankyou to everyone involved and may the positive work

continue.

36

£5,484,182,63

Our UK and Spanish office list. Please check out the websites

accesible through the links provided. Also please be sure to visit

and follow our social media channels for future development and

updates.

37

10. Skyline Marketing 2 11. Grupo TNT

07. Skyline Marketing

12. Cozar Group 2

08. Cozar Group

13. Force SP

09. Dabor Marketing

Óscar Martínez Alicantewww.skylinemkt.com

Manuel MarcoCastellónwww.grupotnt.com

Daniel MachucaSantanderwww.skylinemkt.com

Jose Rodrigo CozarZaragozawww.grupocozar.com

Luis PerezValladolidwww.grupocozar.com

Rebeca Pérez Madridwww.forcemarketing.org

David BorrasLogroñowww.dabormkt.com

O F F I C E L I S TMA NTRA MARKE TIN G GROUP

14. JR Marketing 15. Connectta Marketing 16. Infinity Marketing 17. Altair Marketing

Jaime RodriguezReuswww.jrmarketing.es

Gaspar SellésPamplonawww.connecta.net

Raque HernándezValenciawww.infinitymkt.es

Eduardo Higueras Valenciawww.altairmkt.es

02. Red Seven Marketing

01. Mantra Marketing Group

03. 1to1 Advertising 04. Eagle Eye Worldwide 05. Fairview Advertising

06. Yellow Monkey Marketing

Robert CotterellSwindonwww.redsevenmarketing.co.uk

James Buckley / Francis Colamwww.mantramarketinggroup.com

Mark TwitchinBristolwww.1to1advertising.co.uk

Lee CoxonPlymouthwww.eagleeyeworldwide.co.uk

David HebblethwaiteIpswichwww.fairviewadvertising.co.uk

Ben SutherlandBristolwww.yellowmonkeymarketing.co.uk

N E X T I S S U E J U N E 2 0 1 5w w w . m a n t r a m a r k e t i n g g r o u p . c o m

L e o n a r d o D a

V i n c i

“Simplicity is

the ultimate

sophistication”