8/10/2019 MansiDiwakar[10_0]

1/4

Praveena Kakkeripraveenamadiraju@gmail.com

Mobile: +91 8790322001Summary

I have over 10 years of work experience, a significant part of it being in Talent Acquisition, Lateral Hiring, StrategicCampus Hiring & programme management, Employer Branding, Social Recruitment, HR Communications, MarketIntelligence, ISO Processes, Process Streamlining, Policy drafting & other HR Generalist functions.

Cross-functional expertise in HR & Marketing, exposure to matrix organizations, start-ups, B2B/B2C, global teams& competency in dealing with senior stakeholders is what I bring to the table.

Professional Experience

Cognizant (Mumbai), Talent Acquisition PartnerMay 2014 to current

Cognizant is a leading provider of information technology, consulting & business process outsourcing services.

Talent Acquisition partner for Business Consulting, Emerging business & Business Development

Responsible for Hi-touch programs, employer brand, industry-academia relationships, engagement activitie& hiring.

Vodafone India (Mumbai), Talent Acquisition & Employer Brand LeadApril 2013 to current

Vodafone is a British multinational telecommunications company.

A part of the Resourcing COE and the lead for Employer branding, Alternate Channel hiring & Campus.

Pioneered & launched alternate/new age hiring channels like Linkedin, iimjobs, Alumni, Executive MBAprogrammes

Developed, designed & managed the core Employer Brand platforms Careers section of the websiteCompany Linkedin page, Job Portal Micro-sites, Glassdoor, Audio-Visuals & collaterals, press releases

Managed & re-defined the flagship campus program end to end : Positioning, engagement, hiring anoperations across B-Schools, Technology institutes, Legal schools & CA institute (ICAI)

Campus Hiring : Strategizing, selection of institutes, benchmarking, JDs, slot negotiations , pre-placementalks interviews, engagement activities, offers & joining

Managed a project on Candidate Experience Enhancement & worked towards developing an EVP Employee Value Proposition for the organization

Achievements:

Introduced Social recruitment and negotiated complex deals. Developed social capabilities within thorganization, trained recruitment teams, organized workshops and evangelized the concept of Sociarecruitment.

Owned, managed & developed digital properties from scratch and established employer brand on thesproperties: eg: Linkedin, Careers section of website, top job portals, Glassdoor etc.

Aggressively positioned the campus program, marketed it and managed full delivery of the Brand elements

Press releases, Standees, Posters, focused Audio-Visual & other collaterals

Negotiated slots and upgraded Vodafone from traditionally being Day 2 to Day zero / Day 1 at leadininstitutes.

Achieved phenomenally higher targets vis--vis previous years, and with a 50+% diversity ratio

8/10/2019 MansiDiwakar[10_0]

2/4

8/10/2019 MansiDiwakar[10_0]

3/4

HDFC Securities (Mumbai), Senior HR ExecutiveNovember 06 -June 07

HDFC Securities is a subsidiary of HDFC Bank, Indias second largest private bank. It is a leading stock broking firm serving adiverse customer base of institutional and retail customers. Handled pan India recruitments across Retail & Institutional sales, Retail & Institutional Research, Risk

management and IT. Responsible for recruitment at all levels including Senior Management Process owner for ISO Audits: Created process flows, developed HR Manuals independently and represented

the division in the ISO audits. Imparted techno-functional training to the team on quality processes Conceptualized the Induction programme and prepared the Induction Manual. Independently managed all process documentation which led to successful ISO certification Defined and standardized Job specifications across functions Actively developed and participated in employee engagement initiatives

NETSCRIBES (Mumbai), HR ManagerDecember 02 - November 06

Netscribes is a pioneer knowledge consulting and solutions firm with clientele across the globe. The companys expertise spans areas of

Investment &Business Research, Business& Corporate Intelligence, Publishing services and customized knowledge database creation.

Recruitment across Research, Content Management and Information management Creation, implementation and maintenance of HRISresponsible for making presentations on HR process

flows, interaction with the Software team for development of the HRIS module and seeing it through tocompletion

Process owner of ISO AuditsCreation of HR Manuals & training the team on the ISO processes. Receivednil NCs in all audits represented

Founder member of Ideasynca knowledge sharing initiative Employee engagement activities Champion for Intranet Content Management Creation of NS Clubs an employee interaction initiative

Performance AppraisalCreation of templates, migrating the process online and analysis Campus RecruitmentsIdentification of premier management institutes, negotiating on the best slot and

representing the firm in Campus Streamlining of HR Processes CompensationBenchmarking on compensation and presentation to the Senior Management Development of a Cost effective model for Recruitment Identification of Head hunters, cost negotiations and tie-ups Attrition AnalysisConducting exit interviews and presenting an analysis to the management Designed an Employee satisfaction survey Managed the delivery of defined Learning & Development programmes across the organization Sector Expertise : Financial services, Research, Content Management, Information Management

Professional Qualification

Executive MBA, NMIMS, 2012Workshops on Social Media Marketing & Disruptive InnovationCompleted a dissertation on Marketing Metrics across the Digital space

Management Development Programme, XLRI, Jamshedpur, 2012

Bachelor of Management Studies, Mumbai University, 2002First Class with Distinction

8/10/2019 MansiDiwakar[10_0]

4/4

Academic and Co-curricular Achievements

Winner of the Inter-collegiate PowerPoint presentation contest organized by Eureka. Recipient of the SAMSIKA award for Marketing excellence Public relations officer of the management society GENESIS Actively participated in College festivalsDebates, Group-discussions, presentations and Case studies

Hobbies and other Interests New found interest in Metaphysics Nutrition science Blogging ReadingFiction & Non fiction MusicCertified Level 2 in Indian Classical music SketchingNational and State level winner