Mann Who Moved My Brain Time Attention 20080814 1218773331872917 9
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Transcript of Mann Who Moved My Brain Time Attention 20080814 1218773331872917 9
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HELLO.
Hi. Iʼm Merlin. I do 43Folders.com.
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WHO MOVED MY BRAIN?
REVALUING TIME & ATTENTION
MERLIN MANN43FOLDERS.COM
Today, I want to tell you about my pal, Mike Monteiro.
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MIKEMULEDESIGN.COM
This is Mike. Hi, Mike!
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Mike makes things at MuleDesign.com.
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Mike had a problem. Mike hates meetings. Mike is also a huge smartass.
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Mike made these. They make you think about how you use peopleʼs time and attention.
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YOU ARE A
BARGAIN.BIG
It costs very little to get your attention. Especially if youʼre a “knowledge worker.”
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KNOWLEDGEWHUH, NOW?
Thatʼs a Peter Drucker term. KWs are smart people who add value to information. They also have girly, smooth hands.
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“Lost in E-Mail, Tech Firms Face Self-Made Beast,” June 14, 2008
“Interruptions by things that aren’t urgent or important, like unnecessary e-mail messages — and the time it takes to get back on track.”
28% OF EACH DAY
Interruptions are a huge pain. Intel estimates that interruptions cost them US$1B last year.
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People give you money because you know how to solve problems.
Not because you move email around and respond to things that go “DING!”
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BLACK BOX JOB
Hereʼs the thing: your jobʼs kind of weird. At least compared to your Grandfather.(Unless he was a pimp, or a spy, or something. Anyway.)
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{ } (thing you do)
specsmeetings
emailpizzaetc.
FlawlessWork
plop!
No one cares HOW you get things done; just that you DO. This is really hard unless
you actively manage your time AND attention.
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Can you see the value of attention as clearly as the value of cash? Donʼt just say, “Sure, I
do!” Really think about it.
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∞The things you COULD do are infinite,
while your time and attention are FINITE.
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OPPORTUNITY COST
Opportunity Cost means: if I do “this,” I necessarily canʼt also do “that,” “that,”
“that,” and “OMG, THAT!”
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FINITE TIME,FINITE ATTENTION
Concept: Joel Spolsky / JoelOnSoftware.com
Joel Spolsky says only so many blocks can fit in a box. I agree. Joel Spolsky is smart.
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So, how do I keep my brain where I want it?
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FIVE PATTERNS(THINGS THAT TEND TO WORK)
Well, hereʼs five things that tend to work. I call them “patterns.”
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FIVE PATTERNS
1 Identify Leaks
2 Govern Access
3 Minimize Notifications
4 Work in Dashes
5 Renegotiate
These are realistic, but theyʼre personal, too. So, tweak them. Ready?
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IDENTIFY LEAKS
Find giant holes that have filled with crap. Remove the crap. Then seal the leak.
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GOVERN ACCESS
Stop allowing 100% access. Make mindful decisions about who gets access to you. And
when. And for how long.
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WHO GETS ACCESS NOW?
Ask yourself. Seriously, do it. Because it says a lot about who you are.
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MINIMIZE NOTIFICATIONS
Turn off everything thatʼs not an actual “alarm.” Know what an “alarm” is?
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An alarm is something that says, “Hi. Stop what youʼre doing right now.
Or youʼll die. Honk.”
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“DING!”
The “DING!” means Facebook zombies & spammers get to interrupt you whenever it suits them. Up to 2,000 times each week.
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WORK IN DASHES
Plan your work in small chunks that you can tear through easily.
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Rule of Thumb: If a task wonʼt fit through your typical window of availability, itʼs too
big. Break it down.
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Get out of “Grizzly Bear Mode.” Stop scanning the campground for bears, and go
make some damned sʼmores.
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TRAINING:10/50 DASH
10 min Collect & Process
50 min Work
10 min Collect & Process
Etc...
An experiment. Ten minutes of “Grizzly bear,” followed by 50 minutes of making
sʼmores. Repeat, D.C. al Coda.
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RENEGOTIATE
This is a GTD-ish concept. Ask: “What could I change about this thing to make it ʻdo-ableʼ
AND awesome?”
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QUALIFYING “YES”
Renegotiation means “yes” can have shades.
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• Kinda• Maybe• Later
• A Little
QUALIFYING “YES”
Learn to say, “Yes, but...!” Youʼll do more and be less stressed about all of it.
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FIVE PATTERNS
1 Identify Leaks
2 Govern Access
3 Minimize Notifications
4 Work in Dashes
5 Renegotiate
These work. I swear. Try them today.
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Be like Mike: make things. And, seriously?
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BE A DAD
NEVER be scared or embarrassed to defend your attention. Be a Dad for your brain. It
needs you, okay?
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THANKS.
(NOW, YOU.)
Thank you for 45 minutes of your Time & Attention. I owe each of you three tokens.
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WHO MOVED MY BRAIN?
REVALUING TIME & ATTENTION
MERLIN MANN43FOLDERS.COM
Now, please ask me questions, and tell me where Iʼm full of shit.
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REALLY. THANKS.
Best thing ever. “Weʼre DONE here.” Thank you very much.
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FIN.
Last slide. Please stop looking at this, and go make things that are awesome.