Restraintin Design.

Restraintin Design.

Restraintin Design. Designers often undervalue restraint. Restraint is establishing a solution in the simplest way possible. It adds meaning to each mark, making each element an integral part of your communication. This solution allows for simplicity, elegance, and clarity.

Here are 8 simple tips to help you achieve restraint in design.

WALL CLOCKby howard miller clock company, 1969–1970

Eliminate the Arbitrary.

less

is m

ore.

CREATE A

CLEAR

HIERARCHY of

INFORMATION.

Consider size, weight, tracking, placement and leading of type.

GLASSESby hans theo baumann, 1966

WESTINGHOUSE ANNUAL REPORTby paul rand, 1974

useonlywhat you needinformation / composition / typography / color / material.

communicate with

economy.

BIG DRAWINGSby mit design services, 1982

COMPACT SOFAby charles & ray eames, 1954

cho

se your color palettep

urp

osely.

THINK

SUSTAINABLY SELECTING

MATERIALS

when

your

STRAWBOWLSby kristiina lassus, 2000

iPHONE 4Sby steve jobs, 2011

not EXCESSIVE

be

CREATIVE,

USE ONLY THREE TYPEFACES

unless the context dictates

otherwise.

Join usLets use our ability to distill, clarify, and communicate with economy to create sustainable design solutions.