Manguru 3.0
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Transcript of Manguru 3.0
SHARE, INTERACT, RESPECT,CONNECT YOUR GUIDE IN BUSINESS MANNERS DO’S AND DON’TS
Bidbook version 14.5.2012By Marco de Groen
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Manguru is an online platform that allows users to post and share manners of their own and of other cultures with business users from all over the world. It can be useful to know about manners when you are travelling, doing business abroad or are researching different cultures. The platform transcends existing references on manners because it does not only describe manners generically. It gives deep insights in the contexts and practical use of manners and related manners. Based on all this information a do’s and don’ts list is created for each catagory of manners in a certain region.Therefore by using this platform you will never act inappropriate when dealing with other cultures as a businessman.
MANNERS GURU = GUIDE
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•To show that this platform could be a great Marketing tool for you or your agency! •Find and convince cultural experts and professionals from all over the world to join this platform •To find investors and sponsors to help me realize this platform or maintain it •A holy bible for myself as creator and for others, but also to guard the true values of this platform•To inform whoever is interested in this platform with the key values and information of the platform
Why read this bidbook?
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What are manners and how are they connected to culture? In this small infographic I would like to show you how everything is linked together.
Key factors in manners are: •Country •Region •Ethnicity •Religion •Traditions Connected to them are also the job function of a person and the age of a person.These key factors together are the culture of a person.
Which means that manners and culture are joined in each other.
Manners?
MANNERSETIQUETTES
STORIES
CULTURE
UNDERTONE
RELATEDMANNERS
TRADITIONS
UNDERTONE
COUNTRY
ETHNICITY
REGION
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Chinese business people and Dutch business people
Scope
Target group
The platform will be a cross media tool that allows business people with different cultural backgrounds to understand each other better but also to get more interaction between each other concerning manners.
Target group motivationChinese business people: worldwide, many traditions and manners, biggest import and export country Personal motivation: My wife is Chinese
Dutch business people: strategic position in Europe, economically strong, experienced traders Personal motivation: My own Dutch roots
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PropositionWho are we?
Manguru is an online platform that allows users to post and share manners of their own and of other cultures with users from Holland and China.
For who?
The sub target group of this platform will be the business people from both countries, since they have the biggest profits with this platform.
Why?
There is a strong need for more unique information with insights in key factors such as country, region, ethnic group, religion and tradition that can be provided by natives only. This information needs to be provided anytime, anywhere, short, simple and easy at one central place online.
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PropositionWhat do they need?
Deeper information on manners provided by experts and natives with different social layers from either Holland or China.
What do we offer?
An online platform that is easy accessible anytime and anywhere. Where manners are shared by natives and discussed by them with other users and experts. Allowing users to understand and respect different cultures more and better. The eventual data produced on the platform is stored and reused into clear and short datasheets, which can be used by users while travelling or as a marketing tool. Also moderators (who consist of cultural experts) will create custom made do’s and don’ts lists for each catagory of manners that are located in a certain region of Holland or China. This will allow business people to get a fast, clear and short total overview of what are currently the main trends on manners at the location where they are or going to be.
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PropositionCompetition
There is much competition in analogue and digital way. Only the main issue is that these competitors offer information that is too general, too long and most of the time not provided by natives. Their websites and books make it hard to share the information fast en everywhere. Also when people read a long book they will only remember parts of the manners which is a shame of the time spend on reading it. Another thing is that people reading a book will also decide themselve what is most important to them, this while experts could not make that choice for them. This is where Manguru steps in.
Why are we different?
Thanks to our user generated content (from natives) and feedback from experts, professionals and other users from different social layers on manners we can offer trustworthy information with unique insights. With one central point of information Manguru also offers users the opportunity to form a community, which will create a better band between different cultures. This will lead to better understand and respect for each other’s manners and culture. And since the data on the platform is stored in a unique way users can make use of statistics, infographics and short do’s and don’ts lists provided by the platform.
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USE CASE MANGURUHOW DOES IT WORK?
CULTURALEXPERT
OR NATIVE
BUSINESSMAN
VISIT WEBSITE
HAS KNOWLEDGE AND WANTS TO SHARE IT
NEEDS KNOWLEDGE AND IS LOOKINGFOR A PLACE TO GET IT, FAST AND EASY
BECOMEMEMBER
POST MANNERMAKE LIST
USE INFO AND LISTS
SHARE HISKNOWLEDGE
SHARE HISEXPERIENCES
REWARDS
EXPERT GETS FREE ACCESS AS MODERATOR
BUSINESSMAN PAYSPER DOWNLOAD
LOOKING FORSELF PROMOTION
OR UNDERSTANDINGLOOKING FOR
DO AND DONTS(About manners)
THIS WILL MAKE HIM GETMORE CLIENTS, RESPECT AND UNDERSTANDING
WILL MAKE HIM GET UNDERSTANDED BETTER, MORE RESPECT, MORE BUSINESS
CRUCIAL TO SHARE WITH OTHERS. IN ORDERTO GET MORE INFORMATION AND DEPTH INFO
FOR EACH POST THEY MAKE THEYGET MONEY.
WILL MAKE HIM GET THERIGHT ESSENTIAL INFO
POST NEWMANNER/
EXPERIENCE
TO GET A BETTER NETWORKAND BUSINESS OPPORTUNITIES
PROMOTE HIS CULTURE, COMPANY, JOBSET THINGS STRAIGHT OR EARN MONEY
INTERACTION
ADD COMMENTSADD RANKINGADD LOCATIONSADD TAGSADD LINKSADD TIPSSHARE ONLINE
KNOWLEDGE
RESPECTUNDERSTANDING
TIPS/LINKS
COMPANYOR WEBSHOP
BUYER OFPRODUCTS
OR WEBSITE USERBUSINESS MAN
ALL DATAIS STORED
IN DATABASE
NEW PRODUCTIS MADE OUT
OF DATA
COMPANY OR WEBSHOPCAN PAY TO ADD A LINK AT A MATCHING MANNER OR POST
LOOKING FORA GOOD PLACE TO
ADVERTISE
LOOKING FORA GIFT, MARKETING
DATA, OR INFO
DATA CAN BE USED TO MAKEDATASHEETS OR BUSINESS GIFTS
EXPERT IS PAYEDUSER PAYS BUT CAN EARN MONEY BACK BYSHARING HIS EXPERIENCE
BENEFITS FOR EXPERTSBUSINESSMAN, COMPANIES
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HIE
RARC
HY
OF
NEE
DS
HIE
RARC
HY
OF
NEE
DS
URGENCY OF NEEDS URGENCY OF NEEDS
GROWTH NEEDS
BASIC NEEDS
SHORT-TERMORIENTED
LONG-TERMORIENTED
DO’S AND DON’TSMANNERS QUESTIONS ANSWEREDINTERACTIONS WITH CULTURESONLINE INFORMATION, ANYTIME ANYWHERE
UNIQUE INFORMATION PROVIDED BY NATIVESINTERACTION WITH EXPERTS AND PROFESSIONALSDATASHEETS USED AS A MARKETING TOOLA SHORT DO’S AND DON’TS LIST ON DEMAND
GOOD AND FAST ACCESSINFORMATION THEY TRUSTDONT LOOK LIKE A FOOLENRICH THEMSELVESPROTECTION ON PRIVACY
BUILD UP A NETWORKGET A BETTER BOND WITH EACHOTHERRESPECT AND UNDERSTANDINGA CULTURAL HERITAGEMORE AND BETTER BUSINESS
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Super short introduction •An online platform that will open a door to information that has never been seen or published before!•Insight information about manners, projected in manner posts and do’s and don’ts lists •User generated content•Content provided by experts and professionals, and people with different social backgrounds in society•Users from the same or from a different cultures can interact with each other on the community •Thanks to this interaction the users will get more respect and understanding for each other •Users will be able to find and build up a network for both personal and business use
Why this platform?•Manners from different cultures have never been shared along with the interesting insights •These insights are only known by people who are very familiar with the culture or raised in it •There is a strong need for more deeper and detailed information about manners•Key factors in this information are: Country, Region, Ethnic group, Religion, Job function and age •These key factors make it very hard to map and list the manners in a linear way, this platform can! •There is a strong need for a community about manners where people can interact
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The platform, what?•Online! In the shape of a responsive website •Post a question or a manner, done by users •A club (the users) of selected professionals, experts, business people and culture freaks •Together they share, interact and make content which only they can use! •The platform will become an community and online meeting point •A database will store all information by tags given by the users •The information will be re-used for do’s and don’ts lists, statistics, infographics, marketing, business gifts •Work opportunities, people always need advice, translators, experts, meetings and workshops
The platform, online•Online you can connect with business people and experts from all over the world •Connection is made quite easy, anytime and anywhere online •The boundaries for visitors are low, so it is very easy to visit •Privacy is no problem on this platform since you are known by your username only •Easy to connect to social media like Twitter and Facebook to make it a cross media platform •One central place online which makes it more easy to find for users •Log in can be done by PC, smart phones and tablets
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Why this platform is better then the rest•It is online so easy to access anywhere!
•People with different social backgrounds can interact, this is crucial for good info.
•Its not a one way train, information is shared, discussed and commented
•The users know what they are talking about, only people with the right knowledge
•The platform is connected closely to social media, its of this modern time
•Young and old people can be connected, which is good for the future
•The manners can be mapped and structured thanks to the tags, this is unique
•Privacy data is respected and will be protected also with the use of usernames
•Users need to have a certain knowledge with manners to be on the platform
•Users need to put in effort to join, therefore they will be more committed/helpfull
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FocusTo make this platform interesting for businessman and for investors a good filtering of information needs to be done. This will make you get a good focus on information that matters. To get this filtering and focus the following will be done:
•Target group is businessman, experts and professionals only •Only country regions that are interesting for business will be displayed and handled •A GPS tracker will show you the data of your current location or where you are going •Do’s and don’ts are made by experts •Ranking done by businessman and experts based on experiences •Data and do’s and don’ts is sorted and listed on country, region and catagory
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Who? The stakeholders (users)•Business people (in Holland and China)•Professionals•Experts •Cultural interested people •Investors and sponsors
What is in it for them? In general• Unique content supplied, ranked, shared and discussed by the users themselves• Tagged and mapped content which makes it very easy to use the content• Content with a very high amusement factor but also easy to learn and understand• One central point where people can share and gather for manners• Respect and understanding between different cultures• Enrich themselves• Build up a network with contacts • Get content which is reliable • Create a cultural heritage for themselves and other generations • Be able to use the content and create new products of it only they can since they are the users (they have the privilege)
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Target groups•Business people: Do’s and don’ts, Networking, Job possibilities, Interesting data
•Professionals: Job possibilities, Networking, Be able to distinct themselves
•Experts: Job possibilities, More knowledge, Networking, Be able to distinct themselves •Cultural interested people: Share experiences, Get more understanding Partners •Investors and sponsors: Get useful data, Be able to advertise more specific
What is in it for them? Each group
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•Who would visit this platform and why would they?•The personas are related to experts, businessman and cultural interested people
Personas, who will visit this platform?
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Businessman - Event AgencyRunning a business that has international ambition
Mark van der Broek - Director
“I would love to do business in China but before I will I would like to browse through the most important manners that are related with doing business in Hong Kong”The Situation
Mark is the director of an event agency that keeps itself busy with creating the perfect event for your company from a to z. Cause of his great succes in Holland he wants to expand to China since he heard that the market there is very interesting for his agency. But since he has no experience at all with doing business there he would like to know more about the manners in China to make a good first impression. He knows that the cultural differences are very big so short study of the manners and habits there is an absolute must for him. Books and websites provide good information but he finds them too complicated and general. He would like to do business specifically in Hongkong and because of that he wants as many manners and habits as possible as soon as possible.
Age: 30-65
Key Characteristics• Is interested in culture
• Loves to make a good impression
• Is very creative with his business
Goals• Know more about Chinese manners
• Build up good reliable relations in China
• Have a good image for his agency
• Don’t look like a fool when he is in China
Questions• Where to find the right information that really
matters?
• How to find information which is reliable and
comes from the people there?
• Where to get specific do’s and don’ts, fast,
easy and clear?
• Is there information about manners that I can
use for my agency to make it more successfull?
Influencers• Clients Relations
• Embassy
• His staff
• Attitude
• Time
• References
• Location
Expectations• Good business in China
• Build up a network there
• Get clients that will come back
• Open a new office there
Current knowledge• Know how the pass his business card
• Knows when to bow
• Knows not to rush with business there
PERSONA
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Chinese Investor - Dragon Invest (own business)Is the owner of his own investment foundation and is looking for projects in Holland to invest in
Fenson Lim - Owner/Director
“I am looking for some great innovations in Holland to invest my money in. But I have never done business in Holland before so I dont know how to contact them and what is common there when doing business. I would like to know more about that a.s.a.p.” The Situation
Investing in Dutch innovations is something that I find very interesting. This because Holland is one of the leading countries in online innovations and I have very high interest in that. Unfortunately I have only been investing in projects around China. I am very interested and excited to make this big step to Europe but I do not want to look like a newbie from China. Knowing more about Holland their manners and traditions is very important to me. Also I would like to know a few words in Dutch so I can show my respect to the Dutch people. Since I am a very busy man I do not have all the time of the world to prepare myself with these matters. Doing a long study is not an option for me, I am looking for one general place where I can go with all my questions about manners and traditions in Holland.
Age: 28-65
Key Characteristics• Is very traditional
• Status is important to him
• Does not trust people easily
Goals• Not look like a fool or newbie in Holland
• Find contacts in Holland that can help him
• Get information about manners fast and easy
• Share some of his own traditions
Questions• Is there one general place to find information
about manners that is useful for me personal?
• Is there a place where I can have interaction
about manners with others?
• Can I make my network grow by sharing my
manners online?
• Will others respect me more if I know about
their manners and traditions?
• Would people like to know information about
Chinese manners that only I could know?
Influencers• Family
• Network
• Knowledge
• Attitude
• Image
• Effort
• Help
Expectations• Learn fast and easy
• Find the information that matters
• Learn some words of Dutch language
• Expant his network
Current knowledge• Doing business in China
• Manners and traditions in China
• Knowledge English, Chinese, Japan, Vietnam
• Knows about banking and investing
PERSONA
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Culture lover - Lecturer at universityLoves the Asian culture and lectures about it for many years at a university
Bart Jongmans - Lecturer
“I love the Asian culture and travel there a lot, I read books, go to fairs and join communities from Asia. I would love to share my knowledge and opineon about Chinese manners and learn more about it from locals so I can teach this to my class”The Situation
I am a lecturer with a passion for the Asian culture. I am trying to pass this passion over my students by keeping up to date with all cultural aspects from Asia. Having some good contacts in Asia would be a great asset for me personally and as a lecturer. I have seen all books, websites and other information sources. I am now looking for a way to get more unique information that you cannot find in these books. Information that will make my classes more interesting and spectacular. But also I just love to know more about all these manners and traditions. It would be great for me to place my questions about my manners somewhere and having people respond to them. Most of my questions can only be answered by locals. Maybe I could also share my own personal view on things or share my Dutch manners with Asians.
Age: 30-65
Key Characteristics• Loves the Asian culture
• Knows how to translate information
• Gets many input from his students
Goals• Get more insight information from locals
• Build up new relations
• Be a better lecturer with great insights
• Share his passion about Asian culture
Questions• Are the fackts that I know about manners
correct or is there more behind the story?
• How to find information which is reliable and
comes from locals?
• Are people interested in my personal view and
opinion?
• Are there people that can teach me more to
improve me as a lecturer in Asian manners?
Influencers• University
• His Students
• Free time
• Attitude
• Contacts
• Friends
• Travelling
Expectations• More unique information
• Find some contacts to share information
• Give his opinion on manners
• Grow as a lecturer
Current knowledge• Knows general manners and traditions in Asia
• Knows a lot about Dutch culture
• Knows how to translate information to people
PERSONA
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Cultural Expert China - Chamber of commerce HollandWorks as an advisor for companies who would like to do business in China
Lee Nah - Advisor
“Doing business in China and being successful depends on many different factors. But also your personality and attitude is important. I would like to share my personal knowledge about this somewhere since this if often not known or forgotten” The Situation
As an advisor for the chamber of commerce in Holland I have helped many agencies with setting up their business in China. A lot of times agencies become very successful but also many times a lot dont. This is because of their lack of knowledge for manners and traditions in China. As a Chinese who is raised very traditional by my parents I know many specific information about manners and traditions in China and where they come from. But also I know the differences in each region and the storied behind them. As an advisor I do not have the time and possibility to keep tell every agency about all these specific manners and traditions for each region all the time over and over again. The perfect solution for me would be one general place where I can easily put these manners and answers online. In this way I can help everyone in one time and it could also be a nice place to promote myself and the chamber of commerce.
Age: 28-65
Key Characteristics• Has Chinese roots
• Knows much about doing business
• Many possibilities as an advisor
Goals• Share her personal knowledge
• Help more people in one time
• Promote herself and her function
• Create a cultural heritage for China
Questions• How to promote myself and get a bigger
network for the chamber of commerce?
• Can people find the right specific information
online and use it while doing business?
• Can I get more respect for us Chinese when I
post my knowledge online somewhere?
• How to make people understand us Chinese
better in a short amount of time?
• Can people from different cultures talk about
their manners online to get more understanding?
Influencers• Family
• Her job
• Knowledge
• Attitude
• Experiences
• Contacts
• Roots
Expectations• More respect and understanding
• One place to share specific information
• Get more agencies in her network
• More appreciation for her job
Current knowledge• Personal experience cause of her roots
• Knows manners and traditions
• Knows mandarin and cantonese
• Knows the importance of rank and status
PERSONA
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Image Consultant - At “image” (own business)Works as an image consultant for agencies that do business all over the world
Tracy Groothuis - Owner/Director
“I can give every person get the best possible image tips whether he wants to do business, work in hospitality or needs it for personal reasons. I want to promote myself and show my knowledge and expertise to others on this matter” The Situation
Being an image consultant is a very unique and intense job. Manners and traditions are always changing and are different in each region. I have to keep up with the latest trends all the time in order to be up to date when I teach others about these manners. I put all my time and effort in my job as an image consult-ant and this is what I do for a living. Promoting myself is very difficult since there is a lot of competition but also many places to advertise. I am looking for a way to promote myself more and to show people how well I am up to date compared to others. Also I have many personal experiece that you will not find that easy in for example a book. Also I would like to find other image consultants to share experiences and to help each other out on some problems. Together we could form a group online to help people that are interested in this kind of service. In this way we can promote ourselves, build a network and earn respect.
Age: 28-65
Key Characteristics• Has general knowledge on manners
• Personal experiences
• Knows a variety of image techniques
Goals• Share her personal knowledge/experience
• Promote herself very specific and the right way
• Get a network of clients and other consultants
• Answer questions to others
Questions• How can I use the internet to promote myself
more and let people know about me?
• Is it possible to know more details about
manners from peope themselves?
• Can I get more business by sharing my
knowledge online?
• How can I learn more without travelling around
the world to find out myself?
• I am interested if my information is true and if it
has been useful for people who used it
Influencers• Competitors
• Network
• Knowledge
• Attitude
• Image
• Effort
• Help
Expectations• Get more appreciation
• Know more about certain manners
• Share knowledge with others
• Expant her network online
Current knowledge• Image
• Manners and traditions worldwide general
• Knowledge English, Dutch, French, German
• Clothing advisor
PERSONA
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The value of contributing•Create a cultural heritage•Be part of the select club that can use the information but also can learn from each other •Build up a network and identify yourself•Enrich yourself and others •Make people aware of the power and use that are connected to manners •Change peoples insights and state of mind towards each other•Improve communication, respect and understanding for each other •Find people with the same interests•Get a up to date do’s and don’ts list for each region and catagory in countries
Value for users •Users can promote themselves and show their knowledge •Only the users can profit of the shared content and its information, they have a privilege •Users from Holland and China can interact to clear out questions and problems •New relations,work and business can be started and made on the platform •Information out of different social layers will give a very detailed and valuable perspective •Networks can be shared and used from each other•A club/community will be formed which allows users to enrich each other in many ways•A bridge will be build between countries and their culture
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So how does it all connect?•On the next page you will see a conceptual model •Please read form left to right and from up to down •Questions? Then please ask at Twitter or [email protected]
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A USER POSTS A MESSAGE ABOUT MANNERS
Post/Type message Message must be manneror tradition related
Selected by himselffrom his own background
or someone else his background
CULTURE-Country-Region-Ethnicity-Religion-Age-Job
Traditionsand
Manners
Connected to Family and friends
Join or helpto create
community
BY POSTING
COMMUNITY/GROUPHave the opportunity for:
-Interaction
-Content
Find and connect toother users of different
cultures or the same
User uses... For the post
-Stories-Experiences-Education-Way he is raised
-Learn-Share-Comment-Discuss
Understandingand
Respect
-Contacts-Work-Opportunities-Insight information
-Unique information-Heritage of culture-Valuable information
Insight information
Cultural interested peopleBusiness peopleExpertsInvestors
Usefull and usable for
DATA TAGS/INFO
Post may consist ofText, Photo’s or Video’s
FILLED IN BY USER
-Username-Age-Job function-Country-Region-Ethnic group-Religion-Catagory
Info connectedto user profile
Data connected to each post
In useraccountand each
post
Catagory subjects
-Eating-Greeting-Entering House-Manners-Etc.
CRUCIALNEEDEDDATA
Consistsof
Will structure and map posts
CONTEXTCONTENT-Culture-Time-History-Location-Circumstances-Language
Is connected to
-Actions-Language-Objects-Job function-Behavior-Environment
Might include
All combined together =Unique data and information
-Gathered-Ranked-Shared-Discussed-Feedback-Mapped-Structured-Tagged
Do’s and don’ts An applicationArticlesE-mailsSocial MediaBusiness gifts
Data can be resharedin different new shapes like:
Thanks to usersand community
INFORMATION AVAILABLEONLY FOR USERS
Stakeholders
Post needscontent and context
Register/Log inFIRST
Register/Log inFIRST
Man or Woman
NETWORK
SuppliersPeople in different social layerscan give useful various information
QUESTION
-At home-At work
SOCIAL MEDIA
CONCEPTUAL MODEL
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Website prototype, look and feel•On the first pages you will see some wireframes of the platform•On the remaning pages you will see some screens of the platform •Questions? Then please ask at Twitter or [email protected]
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usercan make post
MANNER POSTFill in data Example
POST CONSISTSOF FOLLOWING
DATA
USERNAME
COMMENTS
SHARE
MAP
TAGS
FLAG
RANK
REPORT
TITLE
TEXT
DATA OF POST
POSTWIREFRAME INFORMATION
GO TO4
ADD MEDIA
COUNTRY
REGION
CATAGORY
MODERATOR
3
After login arrive onModerator panel in
moderator environment
USER SIGN UP WIREFRAME
6
NON USERSIGN UP
Full nameE-mail
UsernamePassword
SexDate of Birth
CountryZIP code
PAYMENTDATA
VERIFY PAY DATAContact online bankaccount and make
link to account
CONFIRMATIONE-mail is send to userto confirm his account
upgrade and makefirst payment for business account
CLICK ON MAIL LINKConfirm business
account by clickingon the link
TRANSFERUser is send to plaform
he now is businessuser!
USER PAYSPER DOWNLOAD!
INFORMATION TEXTInformation about
business account isgiven to the user
DATABASE
2
USER NOW IS PAY USERSEE :
USERNAME COMMENTS SHARE MAP TAGS FLAG RANK REPORTTITLE TEXT DATA OF POST
POST CONSISTSOF FOLLOWING
DATA
LINK TO PROFILEUser information
USED AS TITLEInformation of post
DESCRIPTIONText information
USER INTERACTIONComments by users
SOCIAL MEDIAPost link there
ADD LOCATIONWhere located?
ADD TAGSRelated to post
FOLLOW POSTReceive updates
JUDGE POSTHow useful is it?
OFFENSIVE?Report offensive
post
HOW MANY?Comments, Shares
and Tags
Username
Location
Function
Age
Made posts
Made data
Flagged posts
Title is linkedto catagories
Text is linkedto title and data
Commentsare saved
FacebookTwitter
POST VISIBLERedirects possible
users to poston platform
POSSIBLE USERSNew possible
users are contacted
Countryor
Region/City
Presentedon map
with marks
CLICK ON MAPUsers can look onthe map and clickon marks for post
DATABASE
The community on this platformconsists of:
CLUSTER LOCATIONSIf there are too many
locations in one placethen they will be clustered
in the map
COUNTRY REGION CATAGORY
COUNTRY From which country
is this post?
REGIONIn which regiondo they use it?
CATAGORYWhen can you
expect the post?
Words related to it
Keep trackof the post
What do youthink of the
post?
Want this post to beremoved?
What is the status of
interaction?
User add location of
a post
User add region of
a post
User add catagory of
a post
RELATED TO POST
Examples are:China, Religionor ethnic group
UPDATESGet a notification
when a change is made by users
IMPORTANTIs this handy?
Is it useful?Is it surprising?Is it common?
RUDE/HURTINGIf somone usebad languagethen report it
WHAT IS HAPPENING?See how many times a
post is commentedshared or tagged
BY USERIf know then add
the country ofeach post
BY USERIf know then add
the region ofeach post
BY USERIf know then add the catagory of
each post
BY USERUser must give
a good title to the post
BY USERUser types a short
text about thepost
USERS RESPONDUsers from all over
the world can respond to post
LINKED TO CATAGORY AND
TAGS
LINKED TO TITLE AND
POST
LINKED TO POST
AND USER
PROMOTION FORPOST AND
PLATFORM IS MADEONLY VISIBLE AND
USEABLE FORUSER
RANKING POSTThe more people
that rank the post the morepopular it gets
LIST UPDATEDIf a post will be
more popular thenit will more up in
the do and dont list
MODERATORHe will decideif the post is
removed or the user is blocked
POST IS PLACED INTO
COUNTRY
POST IS PLACED INTO
REGION
POST IS PLACED INTO
CATAGORY
COMMUNITY WIREFRAME
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SEARCH OPTIONON COMMUNITY
DISCUSSION JOBS MEETINGS PROJECTS DATASETS
START A TOPICUsers can post
a message
FIND SOMEONEGot a job or need
someone?
MEET UPMeet up with otherusers somewhere
NEED HELP?Working on a project and need help?
NEED DATA?Need specificdata from the platform? ask!
User maked a post that needs:
TitleText
Username (login)Link (optional)
Location Tags
Catagory
User maked a post that needs:
TitleText
Username (login)Link (optional)
Location Tags
Catagory
User maked a post that needs:
TitleText
Username (login)Link (optional)
Location Tags
Catagory
User maked a post that needs:
TitleText
Username (login)Link (optional)
Location Tags
Catagory
User maked a post that needs:
TitleText
Username (login)Link (optional)
Location Tags
Catagory
Every post communitypost has the following
options for users
TRANSFEROn GO search options
are displayed
SEARCH OPTIONCONSISTS OF:
CATAGORY
SORT OUT IN THECOMMUNITY
WORDS
COUNTRY
CLICK GO!Posts will be selectedby the search engine
USER ACCOUNT WIREFRAME
7
LINK TO PROFILEUser information
Username
Location
Function
Age
Made posts
Made data
Flagged posts
ONLY VISIBLE AND USEABLE FOR
USER
CHANGE PASSWORDUser information
Social media
PasswordHOW IT WORKS
Type old oneand type new one
2 times
VIEW POSTSUser made posts
DELETE POSTSDelete own post
REASON TO DELETEWhy delete it?
COMMENTS SHARE MAP TAGS RANK REPORT MADE BY USERUser made data
FOLLOW MANNERReceive updates
Keep trackof the manner
UPDATESGet a notification
when a change is made by users
LINK ACCOUNTSMake link to page
MANNERS ON PAGEVisible on your social
media pages
DATABASE
COMMUNITY DISCUSSION JOBS MEETINGS PROJECTS DATASETSMADE POSTSRelated to:
DATASHEETS PAGE
REQUEST TOBECOME
MODERATOR
MAIL SEND TOMODERATOR
To check user if suitable
IF SUITABLEUser is made
moderator
IF NOT SUITABLEUser is not made
moderator
MAIL IS SENDMail with
notification
RELEASEDDATASHEETSOnly for payUsers visible
UsernameSearch
UsernameDownload
UsernameRequest
COUNTRY REGION CATAGORY DATE TYPE
PAYMENTPer download
IF DOWNLOADEDWithdraw from bank
account online
FOR NEW DATAFill in form
FORMConsists of:
USERNAME TITLE TEXT
WHEN RELEASEDINFOGRAPHICOR STATISTIC?
POST WIREFRAME
4
USERNAME COMMENTS SHARE MAP TAGS FLAG RANK REPORTTITLE TEXT DATA OF POST
POST CONSISTSOF FOLLOWING
DATA
LINK TO PROFILEUser information
USED AS TITLEInformation of post
DESCRIPTIONManner information
USER INTERACTIONComments by users
SOCIAL MEDIAPost link there
ADD LOCATIONWhere located?
ADD TAGSRelated to manner
FOLLOW MANNERReceive updates
JUDGE MANNERHow useful is it?
OFFENSIVE?Report offensive
manner
HOW MANY?Comments, Shares
and Tags
Username
Location
Function
Age
Made posts
Made data
Flagged posts
Title is linkedto catagories
Text is linkedto title and data
Commentsare saved
FacebookTwitter
MANNER VISIBLERedirects possibleusers to manner
on platform
POSSIBLE USERSNew possible
users are contacted
Countryor
Region/City
Presentedon map
with marks
CLICK ON MAPUsers can look onthe map and click
on marks for manner
DATABASE
Manner and question posthave the same options and functions
CLUSTER LOCATIONSIf there are too many
locations in one placethen they will be clustered
in the map
COUNTRY REGION CATAGORY
COUNTRY From which country
is this manner?
REGIONIn which regiondo they use it?
CATAGORYWhen can you
expect the manner?
Words related to it
Keep trackof the manner
What do youthink of the
manner?
Want this manner to be
removed?
What is the status of
interaction?
User add location of a manner
User add region of a manner
User add catagory of
a manner
RELATED TO MANNER
Examples are:China, Religionor ethnic group
UPDATESGet a notification
when a change is made by users
IMPORTANTIs this handy?
Is it useful?Is it surprising?Is it common?
RUDE/HURTINGIf somone usebad languagethen report it
WHAT IS HAPPENING?See how many times a manner is commented
shared or tagged
BY USERIf know then add
the country ofeach manner
BY USERIf know then add
the region ofeach manner
BY USERIf know then add the catagory ofeach manner
BY USERUser must give
a good title to themanner he post
BY USERUser types a short
text about themanner
USERS RESPONDUsers from all over
the world can respond to manner
LINKED TO CATAGORY AND
TAGS
LINKED TO TITLE AND MANNER
POST
LINKED TO MANNER
AND USER
PROMOTION FORMANNER AND
PLATFORM IS MADEONLY VISIBLE AND USEABLE FOR
USER
RANKING MANNERThe more people
that rank the manner the more
popular it gets
LIST UPDATEDIf a manner will bemore popular thenit will more up in
the do and dont list
MODERATORHe will decide
if the manner is removed or the user is blocked
MANNER IS PLACED INTO
COUNTRY
MANNER IS PLACED INTO
REGION
MANNER IS PLACED INTO
CATAGORY
SHORT TEXT
SHORT TEXTThis is for the userto say what is theproblem in the
post.
NOTIFICATION SENDMODERATOR
ACCOUNT
SHORT TEXT
SHORT TEXTThis is for the userto say what is theproblem in the
post.
NOTIFICATION SENDMODERATOR
ACCOUNT
MODERATOR ACCOUNT WIREFRAME
8
LINK TO PROFILEUser information
Username
Location
Function
Age
Made posts
Made data
Flagged posts
ONLY VISIBLE AND USEABLE FOR
USER
CHANGE PASSWORDUser information
Social media
PasswordHOW IT WORKS
Type old oneand type new one
2 times
VIEW POSTSUser made posts
DELETE POSTSDelete own post
REASON TO DELETEWhy delete it?
COMMENTS SHARE MAP TAGS RANK REPORT MADE BY USERUser made data
FOLLOW MANNERReceive updates
Keep trackof the manner
UPDATESGet a notification
when a change is made by users
LINK ACCOUNTSMake link to page
MANNERS ON PAGEVisible on your social
media pages
DATABASE
COMMUNITY DISCUSSION JOBS MEETINGS PROJECTS DATASETSMADE POSTSRelated to:
MODERATORPROFILE
DATASHEETS PAGE
RELEASEDDATASHEETSOnly for payUsers visible
Search
Download
COUNTRY
REGION
CATAGORY
DATE
TYPE
CREATE
NOTIFICATIONS
POSTNOTIFICATIONS
COMMUNITYNOTIFICATIONS
EXPERTISE
SPECIFIC NOTIFICATIONSThe moderator must specify his expertise
so he will get the right notifications
that suit him
COUNTRY REGION CATAGORY SPECIFY WHAT?Add this data
AFTER EXPERTISEModerator receives
notifications
DELETE MESSAGE
BLOCK USER
ADJUST POST
DELETE MESSAGE
BLOCK USER
ADJUST POSTTEXT ADJUSTMENTAdjust or removetext that is posted
in title or text
TEXT ADJUSTMENTAdjust or removetext that is posted
in title or text
NOTIFICATIONS
USER REQUESTSThe moderator receives therequests for new datasheets
made by users. The moderatorcan make new datasheets
with the system in his account
TRANSFERTO DATASHEETS
SYSTEM
DATASHEETSSYSTEM
CONNECTEDTO THE
DATABASEDATABASE
INFOGRAPHICS
STATISTICS
DATASHEETSSYSTEM
DATA OPTIONS ARELINKED TO THE POST
FORMAT.
PLEASE LOOKAT: 4
WIREFRAMES
Manners
Questions
SEARCH (Button)Button to make a search
Search menu slides down
SEARCH OPTIONCONSISTS OF:
REGION
CATAGORY
SORT ON MANNEROR QUESTION
TAGS
COUNTRY
Manguru (Button)Also is the home button
When on other page thenhome, transfer to home
Homepage
SIGN IN (Button)Button to go to sign in page
Transfer to new page
LOGIN (Button)Button to go to login page
Transfer to new page
EXAMPLE (Button)Button to go to example list
VIEW VIDEO’SWatch the 4 video’s
LINKS TO TEXT PAGESInformation pages
SOCIAL MEDIA LINKSLinks to social media pages
SIGN IN PAGEFill in data
USER SENDS DATAClick on send
CONFORMATIONMail send to user
Full nameE-mail
UsernamePassword
SexDate of Birth
CountryZIP code
ORDirectly
connect to:
FacebookLinkedin
LINK IN MAILConfirm account
TRANSFER BACKAccount confirmed
NON USERNOW ISUSER
GO TO:
LOGIN PAGEFill in data
UsernamePassword
Or connectwith Facebookand Linkedin
TRANSFERSend to Manners
NON USER NOWCOULD BE A USER OR MODERATOR
GO TO: 2 3
TRANSFERTo do’s and don’ts
example
VIDEO PLAYSVisitor sees video
TRANSFERTo text/info pages
TRANSFERTo social media
Send to socialmedia page of
platform:
FacebookTwitter
BROWSE MANGURU GENERAL INFORMATION MANGURU
Do’s and Don’tsAddCommunitySearch
HelpGuidelinesTerms of usePrivacy policy
About usContactPublicationsNews
ON CLICKInformation
is shown
User data will be send to database
User data will be send to database
LOGIN (Button)Button to login usersTransfer to new page
Login page(New page)
Non useris able to signup and login
TRANSFERTo sign in page
+ADDLOGIN DO’S AND DON’TS COMMUNITYHOME SEARCH
NON USER
Arrive onPlatform
1
Non useris able to searchbut is not able
to click on results
COMMUNITY (Button)Button to see community
Transfer to new page
Community page(New page)
Non usernot able to enter
community
COMMUNITY (Button)Button to see community
Transfer to new page
DO’S AND DON’TS (Button)Button to get your listwith do’s and don’ts
Non usernot able to look
Non usernot able to look Do’s and Don’ts Community
Seach menu(on same page)where you are
SEARCH (Button)Button to make a search
Search menu slides down
SEARCH OPTIONCONSISTS OF:
REGION
CATAGORY
SORT ON MANNEROR QUESTION
TAGS
COUNTRY
+ADDLOGIN DO’S AND DON’TS COMMUNITYHOME SEARCH
Non useris able to searchbut is not able
to click on results
ADD (Button)Button to add data
Transfer to new page
DO’S AND DON’TS (Button)Button to get your listwith do’s and don’ts
User decidesmanner or question Do’s and Don’ts Community
Seach menu(on same page)where you are
USER
2
After login arrive onManner post page in
user environment
Cultural Treasures (Button)Also is the home button
When on other page thenhome, transfer to home
Homepage
SIGN IN (Button)Button to go to sign in pageNO NEED FOR FREE USER
LOGIN (Button)Button to go to login pageNO NEED IF LOGGED IN
VIEW VIDEO’SWatch the 4 video’s
LINKS TO TEXT PAGESInformation pages
SOCIAL MEDIA LINKSLinks to social media pages
VIDEO PLAYSVisitor sees video
TRANSFERTo text/info pages
TRANSFERTo social media
Send to socialmedia page of
platform:
FacebookTwitter
BROWSE MANGURU GENERAL INFORMATION MANGURU
Do’s and Don’tsAddCommunitySearch
HelpGuidelinesTerms of usePrivacy policy
About usContactPublicationsNews
ON CLICKInformation
is shown
LOGIN (Button)Button to login usersTransfer to new page
Login page(New page)
LOGIN PAGEFill in data
UsernamePassword
Or connectwith Facebookand Linkedin
USERACCOUNTIS VISIBLE
NONUSER NOW
USER!
TO SEE USERACCOUNT OPTIONS
GO TO:
LOGOUT PAGEIf logged in
REGION
CATAGORY
COUNTRY
COMMUNITY (Button)Button to see community
Transfer to new page
Community page(New page)
TRANSFERCOMMUNITY
PLATFORM
Pay usercan enter
community
COMMUNITYIS VISIBLE
TO SEE USERCOMMUNITY OPTIONS
GO TO: 8
User can make his own selection
GPS shows listsor current location
Do’s and don’tslist is shown
TO SEE DO’S AND DON’TSOPTIONS
GO TO:
usercan make post
MANNER POSTFill in data Example
POST CONSISTSOF FOLLOWING
DATA
USERNAME
COMMENTS
SHARE
MAP
TAGS
FLAG
RANK
REPORT
TITLE
TEXT
DATA OF POST
POSTWIREFRAME INFORMATION
GO TO 4
ADD MEDIA
COUNTRY
REGION
CATAGORY
Manners
Questions
SEARCH (Button)Button to make a search
Search menu slides down
SEARCH OPTIONCONSISTS OF:
REGION
CATAGORY
SORT ON MANNEROR QUESTION
TAGS
COUNTRY
+ADDLOGIN DO’S AND DON’TS COMMUNITYHOME SEARCH
Non useris able to searchbut is not able
to click on results
ADD (Button)Button to add data
Transfer to new page
DO’S AND DON’TS (Button)Button to get your listwith do’s and don’ts
User decidesmanner or question Do’s and Don’ts Community
Seach menu(on same page)where you are
Cultural Treasures (Button)Also is the home button
When on other page thenhome, transfer to home
Homepage
SIGN IN (Button)Button to go to sign in pageNO NEED FOR FREE USER
LOGIN (Button)Button to go to login pageNO NEED IF LOGGED IN
VIEW VIDEO’SWatch the 4 video’s
LINKS TO TEXT PAGESInformation pages
SOCIAL MEDIA LINKSLinks to social media pages
VIDEO PLAYSVisitor sees video
TRANSFERTo text/info pages
TRANSFERTo social media
Send to socialmedia page of
platform:
FacebookTwitter
BROWSE MANGURU GENERAL INFORMATION MANGURU
Do’s and Don’tsAddCommunitySearch
HelpGuidelinesTerms of usePrivacy policy
About usContactPublicationsNews
ON CLICKInformation
is shown
LOGIN (Button)Button to login usersTransfer to new page
Login page(New page)
LOGIN PAGEFill in data
UsernamePassword
Or connectwith Facebookand Linkedin
LOGOUT PAGEIf logged in
REGION
CATAGORY
COUNTRY
COMMUNITY (Button)Button to see community
Transfer to new page
Community page(New page)
TRANSFERCOMMUNITY
PLATFORM
Pay usercan enter
community
COMMUNITYIS VISIBLE
TO SEE USERCOMMUNITY OPTIONS
GO TO: 5
User can make his own selection
GPS shows listsor current location
Do’s and don’tslist is shown
TO SEE DO’S AND DON’TSOPTIONS
GO TO:
TIP TIP
MODERATOR ACCOUNTIS VISIBLE
USER NOWIS MODE-RATOR
TO SEE MODERATORACCOUNT OPTIONS
GO TO: 8
TRANSFERMODERATOR
ACCOUNT
RESULTSSearch results
are shown
RESULTSSearch results
are shown
TIP
TIPWhat is linked to the manner/post
Companycan add
link
BY SPONSORClick on the linkand go to buy
the product or visit
FOR EACH TRANSFERTHE SPONSOR WILL
PAY AN AMOUNT
2
7
4
5
4
6
USER NEED TOFILL IN DATA
GO TO:
27
A POSTED MANNER OR QUESTION HAS THE FOLLOWING OPTIONS
MANNER OR
QUESTIONPOST
DATABASE
SHARE
USER
RANK
ADD TAGS
MAP
FLAGADD COMMENT
ADD LINK
Get interaction
Add weblink
Follow manner/questionand receive updates
FacebookTwitter
Replies are linked to manner/question
Manner/questionlinked to his name Add location/add region
Add name tags like:Religion, Ethnic group, Environment,
Job, Language, Locations etc.
Rate this manner
Is this manner of valueand did it help you?
CONCEPTUAL MODEL
ADD TIPCompany can add their
link if they have productsrelated to manner. Thinkof a webshop or service
28
Add
Do
Don’t
Question
DATABASE MODEL OF ADD BUTTONHow to add a post and what are the options?
DATABASE MODEL
Industry
Language basics
Economy
Trends/Gifts
Ethnic Groups
Popular food
To let users add a post they need to click on the button add
Before the post menu will bedisplayed the user needs tomake some selections first.
Country, region and catagory
Country
Region
Catagory
Entering somewhere
Having a meal
General manners
Conversation manners
Doing business
Traditions
Greeting someone
Exchanging
Extra info
Add Title
Add Text
Add Tags
Post
These are the catagories the usercan choose from. Behind each catagory
lie the following options:do, don’t, question, or extra
After the user selected a catagory he can now choose what kind of post
he wants to make. See the options below
Every catagory has its own extra linked to it. here are allextra options shown together
After these selections are madethe user can now start composing
his post by filling in these items
29
Do’s en Don’ts
Country
Region
Catagory Greeting someone
Exchanging
Entering somewhere
Having a meal
General manners
Conversation manners
Doing business
DATABASE MODEL OF SEARCH DO’S AND DON’TSHow to search do’s and don’ts and what is linked to it?
DATABASE MODEL
Do’s
Don’ts
New adds
Extra info
Questions
Industry
Language basics
Economy
Trends/Gifts
Ethnic Groups
Popular food
Traditions
People logged in to the websiteclick on the do’s and don’ts button
Before anything is displayedthen need to choose their
county, region and catagory
These are the catagoriesthey can choose
After a catagory is selectedthe do’s will be displayed first.
Next to do’s users will also be able to select don’ts, questions, new adds
and an optional extra info that is different for each main catagory
The extra info will be displayedat matching main catagories the
optional extra info is displayed here
Results displayed
30
CATAGORIES WITH SUBCATAGORIESWhat are the catagories and their linked subcatagories
DATABASE MODEL
Greeting someone
Language basicsDo’s Don’ts New addsQuestions
Exchanging
Trends/Gifts Do’s Don’ts New addsQuestions
Entering somewhere
Do’s Don’ts New addsQuestions Language basics
Having a meal
Popular foodDo’s Don’ts New addsQuestions
General manners
Economy Do’s Don’ts New addsQuestions
Conversation manners
Do’s Don’ts New addsQuestions Language basics
Doing business
Do’s Don’ts New addsQuestions Industry
Traditions
Ethnic Groups Do’s Don’ts New addsQuestions
31
Community
DATABASE MODEL OF COMMUNITYHow to make a post on community and what are the options?
DATABASE MODEL
Discussion Jobs Meeting Projects
Add Post
View community
Add Title
Add Text
Add Tags
Add Country
Add Region
Add Catagory
Add Title
Add Text
Add Tags
Add Country
Add Region
Add Catagory
Add Title
Add Text
Add Tags
Add Country
Add Region
Add Catagory
Add Title
Add Text
Add Tags
Add Country
Add Region
Add Catagory
Make Post
After clicking on the communitybutton the user will see the recent
posts. He can then choose to add a post himself. Or interact
in the community
If the user decided he does not wat to post he can close the post window
After choosing the maincatagories the user needsto fill in the data and then
post the message
32
Statistics
DATABASE MODEL OF STATISTICSWhat does the statistics consist of and how do they work?
DATABASE MODEL
Popular do’s
Popular don’ts
Popular locations
Best ranked
Best commented
Popular tags
Country
Region
Catagory
Greeting someone
Exchanging
Entering somewhere
Having a meal
General manners
Conversation manners
Doing business
TraditionsPopular questions
List is shown
List is shown
List is shown
List is shown
Tag cloud is shown
Map is shown
List is shown
33
PLAY INTRO
MANNERS COMMUNITY USAGE
SHAREINTERACTRESPECTCONNECT.Manguru is an online platform that allows users to find do’s and don’ts of each country. Making a good impression has never been this fast and easy!
WHAT MEMBERSSAY:Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”
Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”
Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”
Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”
Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”
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Sign upMembers, log in
Your full name
Will not be visible
Your email
We won’t share your email address
Username
Password
SexMale
Date of birth1 1986January
CountryNetherlands
ZIP code
By clicking the “Sign up” or “Sign up using Facebook or Linkedin” buttonsbelow, you agree to Cultural Treasures Terms of Service
SIGN UP
LoginLoginAboutAbout
Search
Do’s and Don’tsDo’s and Don’ts CommunityCommunity
SIGN UP PAGE
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Log inNot a member yet? Please sign up
Email address:
Password:
Forgot your password?
LOGIN
ORLog in to Manguru with Facebook or Linkedin
Remember me on this computer
Search
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LOG IN PAGE
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© 2012 MANGURU
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Marco Marco AboutAbout
Do’s and don’ts Add Community Statistics
GO!
Country
Region
Catagory
Step 1 : Confirm your country location
Step 2 : Choose the region you are going or in
Step 3 : Choose a catagory of manners
Get your do’s and don’ts in 3 easy steps!
Search
Do’s and Don’tsDo’s and Don’ts CommunityCommunity
SEARCH DO’S AND DON’TS
37© 2012 MANGURU
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Marco Marco AboutAbout
Do’s and don’ts Add Community Statistics
Search
Do’s and Don’tsDo’s and Don’ts CommunityCommunity
Country
Region
Catagory
Choose the country or origin
Choose the region of origin
Choose a catagory that suits the best
Contribute to this platform, add your own!
DO DON’T
QUESTIONINDUSTRY
TYPE YOUR DO,DON’T OR QUESTIONHERE... (MAX. 200 WORDS)
TYPE A TITLE...
Hokkiens Dining Directors
Add a tag and press Enter
POST!USER: MARCO DE GROEN
What kind of post would you like to make?
Type a title and text, add related tags and post!
ADD A POST
38© 2012 MANGURU
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What is Manguru?About.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus massa nunc, volutpat ac lobortis eget, congue sed urna. Maecenas nisl sem, sagittis vitae bibendum et, viverra a nulla. Phasellus adipiscing semper dolor, et eleifend urna consectetur eget. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed in ligula sed nibh ullamcorper ornare at sed velit. Sed feugiat lectus ut urna dignissim interdum. Vivamus vel ligula vitae dui sodales posuere. Quisque metus turpis, porta vel convallis sit amet, consectetur a lectus.
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Do’s and don’ts Add Community Statistics
Edit ProfileEdit Profile
Activity
Statistics
Flags
Moderators
Invite others
Search
Do’s and Don’tsDo’s and Don’ts CommunityCommunity
Will not be visible
Change PasswordPassword
Email [email protected]
Full name Marco de Groen
Username MARCO DE GROEN
Gender Male
Date of birth 1 January 1986
Country Holland
ZIP Code 4708 EJ
Website www.marcodegroen.com
About me Max. 200 words
ConnectLinkedin Link to Linkedin
ConnectFacebook Link to Facebook
ConnectTwitter Link to Twitter
Delete AccountDelete Your account will be deleted!
Save Profile
PROFILE PAGE
40
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Do’s and don’ts Add Community Statistics
I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
10Comments
15Shares
4Tags
Comment Share Map Add Tags Rank
I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
10Comments
15Shares
4Tags
Comment Share Map Add Tags Rank
I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
10Comments
15Shares
4Tags
Comment Share Map Add Tags Rank
I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
10Comments
15Shares
4Tags
Comment Share Map Add Tags Rank
Search
Do’s and Don’tsDo’s and Don’ts CommunityCommunity
MAKE POST
CLOSE
COMMUNITY PAGE
41
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I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
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DO DON’T QUESTIONINDUSTRY Search: China > Hongkong > Greeting someone
SEARCH RESULT DO’S AND DON’TS
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I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
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I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
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I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
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I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
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I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
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I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
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I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
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I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>
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Marco de GroenUser:
I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed inter-dum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit
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China > Shanghai > Greeting someone
Location: China > Shanghai
Directors
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Directors Directors
Directors Directors Directors
Tags: Most popularChina
ShanghaiHotelsMeal
Dinner
Chinese
Mandarin
RespectPower
Owner TraditionStatus
Comments: interact with each otherRank: What do you think?Is this post useful?
Do you find it reliable?
How valuable is it?
Marco de Groen This is very useful!
Marco de Groen Do you think so? i dont know
Marco de Groen Yes it sure is, I tried it!
SELECTED DO WITH OPEN WINDOW
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SELECTED DO WITH STATISTICS
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Statistics: DO DON’T QUESTION MAP Search: China > Hongkong > Greeting someoneTAGSTREND
Most popular do’s in: China > Hongkong > Greeting someone
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How to bow your body...
Ok to wave your hands?
Different age different...
Pointing at someone
Yelling is not a problem
How to bow your body...
Ok to wave your hands?
Different age different...
Pointing at someone
Yelling is not a problem
46
SELECTED DO IN STATISTICS
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Do’s and Don’tsDo’s and Don’ts CommunityCommunity
Statistics: DO DON’T QUESTION MAP Search: China > Hongkong > Greeting someoneTAGSTREND
Most popular do’s in: China > Hongkong > Greeting someone
1 How to bow your body when you greet someone elder then youLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales sceler-isque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit
Top TagTop Location Tip Top Rank
HongkongChinatown
GreetingElders
BookHow to greet
Valuable Go back
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Importance of this platformManguru = Manners = Culture =
• Education • Development • History and future • Identity • Knowledge • Way of life
• Pride • Life • Independence • Image • Innovation • Connection
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Main goal of this platformTo get a cultural heritage that has unique information,is structured and mapped thanks to the users who generated the content themselves.
And achieve the 2 main question points when I started this project • How to let people post on this platform? • Let people see each others culture through each others eyes?
Primary goal of this projectMake experts post their manners on this platform
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Promotion strategyWhere to promote it?
• Airports, where business people from all over the world hang out • Embassy’s of China and Holland • Cultural events related to China or Holland • Social media! Twitter, Facebook and Linkedin • Business meetings or conferences • Online groups and communities
By promoting the platform on these places business people and experts will be contacted in every possible way. This so a wide variety of users will visit the platform.
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Promotion how?Dig into social media and its strength Creating profiles and interact with business people online to draw them to the platform. React on their questions and manner related posts on Twitter and Facebook. But also by making a Linkedin group so business people are more easy to connect.The social media will be: Twitter, Facebook and Linkedin
A campaign By creating a campaign where I want to provoke people with Dutch and Chinese cultural background I hope to pursue them to set things straight and come to visit the platform. The idea is to show a manner, or to mention something about a culture which is absolutely not true. In this way I want to give people the feeling that they have to set things straight or correct this issue about their culture. By showing the link to the platform people will get the chance to react on the man-ner at the platform and share their true story and vision. When they visit the website they will see more manners and questions and I hope this will trigger theme to keep visit this platform. This campaign can be promoted at the following places:
• Airports: • Embassy’s of China and Holland • Cultural events • Business meetings or conferences
51
MANGURU CAMPAIGN PLANSLOGAN: THIS IS HOW WE DO BUSINESS! OR NOT?GOAL: GET BUSINESS PEOPLE TO VISIT MANGURU AND POST THEIR MANNERS OR QUESTIONS, GENERATE MORE TRAFFICAND TO LET THEM CORRECT THE WRONG MANNERS SHOWN IN THE CAMPAIGN
STRATEGY: PROVOKE PEOPLE WITH COMPLETELY WRONG MANNERS AND DARE THEME TO SET THINGS STRAIGHT ON MANGURUTHIS CAMPAIGN WILL CONSIST OF ONLINE MARKETING AND PRINT MARKETING WITH DIRECT APPROACH
PRE-CAMPAIGN FASE
THE CAMPAIGN
FINISHING TOUCH
CAMPAIGN PRODUCTS
• ONLINE MEDIA• SOCIAL MEDIA• PRINTMEDIA• DIRECT MAIL
First contact professionalsand experts to join the platform
Contact sponsors with the campaignand the experts together
Make social media profileswhere people can aks questions
Make and print poster promo’s
Campaign starts at airportSchiphol and Hongkongwith the posters
The QR codes will directlysend people to the platformwhere they can comment.
Social media profiles startintense contact with people online
Embassy’s, cultural events, and online groups are contacted with the campaign
Invitations to the website are made online.Online banners and promo’s are shown
People can add data and comments to the mannerson a special created page
People are being informed on social media about the progress on the manners
Video’s of new popularmanners can be filmed and put on youtube for promotion
Data received from the campaignwill be visualised to infographicsand a new do’s and don’ts lists
New poster promo’s of theoutcome from the campaignare shown in the airports
1 2 3 4
CAMPAIGN MODEL
The platform is filled with dataprovided by experts
Posters have QR codesthat link to the platform
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Campaign exampleJUST STICK IT IN!OR NOT?
Let the world knowon Manguru.com
JUST PASS IT OVER!OR NOT?
Let the world knowon Manguru.com
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WHO WHAT HOW
REVENUE MODEL
USER(FROM TARGET GROUP)
MANNERS ANDQUESTIONS
COMMUNITYOF USERS
NETWORKCONTACTS
MANGURU
INVESTORSSPONSORS
KNOWLEDGE ANDSERVICES OF COMMUNITY
MARKETING
CAMPAIGN
MONEYPROFITS
KNOWLEDGE,UNDERSTANDING
PROFITS
PERSONALIMAGE PROFIT
NETWORKPROFITS
(WORK OPPORT.)
CULTURE PROFITS
(HERITAGE)
REVENUE MODEL
MANNERS ANDQUESTIONS DATA
DO’S AND DON’TSLISTS
STATISTICSINFOGRAPHICS
NETWORKCONNECTIONS
SOCIAL MEDIA
THE PLATFORM
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What am I looking for?• Join the club when the platform is ready • Experts or professionals to become moderators • Give some precious feedback on this idea • Sponsors or investors for this platform • Questions or feedback? Then please contact me