Manguru 3.0

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SHARE, INTERACT, RESPECT,CONNECT YOUR GUIDE IN BUSINESS MANNERS DO’S AND DON’TS Bidbook version 14.5.2012 By Marco de Groen

description

Manguru bidbook by Marco de Groen

Transcript of Manguru 3.0

Page 1: Manguru 3.0

SHARE, INTERACT, RESPECT,CONNECT YOUR GUIDE IN BUSINESS MANNERS DO’S AND DON’TS

Bidbook version 14.5.2012By Marco de Groen

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Manguru is an online platform that allows users to post and share manners of their own and of other cultures with business users from all over the world. It can be useful to know about manners when you are travelling, doing business abroad or are researching different cultures. The platform transcends existing references on manners because it does not only describe manners generically. It gives deep insights in the contexts and practical use of manners and related manners. Based on all this information a do’s and don’ts list is created for each catagory of manners in a certain region.Therefore by using this platform you will never act inappropriate when dealing with other cultures as a businessman.

MANNERS GURU = GUIDE

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•To show that this platform could be a great Marketing tool for you or your agency! •Find and convince cultural experts and professionals from all over the world to join this platform •To find investors and sponsors to help me realize this platform or maintain it •A holy bible for myself as creator and for others, but also to guard the true values of this platform•To inform whoever is interested in this platform with the key values and information of the platform

Why read this bidbook?

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What are manners and how are they connected to culture? In this small infographic I would like to show you how everything is linked together.

Key factors in manners are: •Country •Region •Ethnicity •Religion •Traditions Connected to them are also the job function of a person and the age of a person.These key factors together are the culture of a person.

Which means that manners and culture are joined in each other.

Manners?

MANNERSETIQUETTES

STORIES

CULTURE

UNDERTONE

RELATEDMANNERS

TRADITIONS

UNDERTONE

COUNTRY

ETHNICITY

REGION

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Chinese business people and Dutch business people

Scope

Target group

The platform will be a cross media tool that allows business people with different cultural backgrounds to understand each other better but also to get more interaction between each other concerning manners.

Target group motivationChinese business people: worldwide, many traditions and manners, biggest import and export country Personal motivation: My wife is Chinese

Dutch business people: strategic position in Europe, economically strong, experienced traders Personal motivation: My own Dutch roots

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PropositionWho are we?

Manguru is an online platform that allows users to post and share manners of their own and of other cultures with users from Holland and China.

For who?

The sub target group of this platform will be the business people from both countries, since they have the biggest profits with this platform.

Why?

There is a strong need for more unique information with insights in key factors such as country, region, ethnic group, religion and tradition that can be provided by natives only. This information needs to be provided anytime, anywhere, short, simple and easy at one central place online.

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PropositionWhat do they need?

Deeper information on manners provided by experts and natives with different social layers from either Holland or China.

What do we offer?

An online platform that is easy accessible anytime and anywhere. Where manners are shared by natives and discussed by them with other users and experts. Allowing users to understand and respect different cultures more and better. The eventual data produced on the platform is stored and reused into clear and short datasheets, which can be used by users while travelling or as a marketing tool. Also moderators (who consist of cultural experts) will create custom made do’s and don’ts lists for each catagory of manners that are located in a certain region of Holland or China. This will allow business people to get a fast, clear and short total overview of what are currently the main trends on manners at the location where they are or going to be.

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PropositionCompetition

There is much competition in analogue and digital way. Only the main issue is that these competitors offer information that is too general, too long and most of the time not provided by natives. Their websites and books make it hard to share the information fast en everywhere. Also when people read a long book they will only remember parts of the manners which is a shame of the time spend on reading it. Another thing is that people reading a book will also decide themselve what is most important to them, this while experts could not make that choice for them. This is where Manguru steps in.

Why are we different?

Thanks to our user generated content (from natives) and feedback from experts, professionals and other users from different social layers on manners we can offer trustworthy information with unique insights. With one central point of information Manguru also offers users the opportunity to form a community, which will create a better band between different cultures. This will lead to better understand and respect for each other’s manners and culture. And since the data on the platform is stored in a unique way users can make use of statistics, infographics and short do’s and don’ts lists provided by the platform.

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USE CASE MANGURUHOW DOES IT WORK?

CULTURALEXPERT

OR NATIVE

BUSINESSMAN

VISIT WEBSITE

HAS KNOWLEDGE AND WANTS TO SHARE IT

NEEDS KNOWLEDGE AND IS LOOKINGFOR A PLACE TO GET IT, FAST AND EASY

BECOMEMEMBER

POST MANNERMAKE LIST

USE INFO AND LISTS

SHARE HISKNOWLEDGE

SHARE HISEXPERIENCES

REWARDS

EXPERT GETS FREE ACCESS AS MODERATOR

BUSINESSMAN PAYSPER DOWNLOAD

LOOKING FORSELF PROMOTION

OR UNDERSTANDINGLOOKING FOR

DO AND DONTS(About manners)

THIS WILL MAKE HIM GETMORE CLIENTS, RESPECT AND UNDERSTANDING

WILL MAKE HIM GET UNDERSTANDED BETTER, MORE RESPECT, MORE BUSINESS

CRUCIAL TO SHARE WITH OTHERS. IN ORDERTO GET MORE INFORMATION AND DEPTH INFO

FOR EACH POST THEY MAKE THEYGET MONEY.

WILL MAKE HIM GET THERIGHT ESSENTIAL INFO

POST NEWMANNER/

EXPERIENCE

TO GET A BETTER NETWORKAND BUSINESS OPPORTUNITIES

PROMOTE HIS CULTURE, COMPANY, JOBSET THINGS STRAIGHT OR EARN MONEY

INTERACTION

ADD COMMENTSADD RANKINGADD LOCATIONSADD TAGSADD LINKSADD TIPSSHARE ONLINE

KNOWLEDGE

RESPECTUNDERSTANDING

TIPS/LINKS

COMPANYOR WEBSHOP

BUYER OFPRODUCTS

OR WEBSITE USERBUSINESS MAN

ALL DATAIS STORED

IN DATABASE

NEW PRODUCTIS MADE OUT

OF DATA

COMPANY OR WEBSHOPCAN PAY TO ADD A LINK AT A MATCHING MANNER OR POST

LOOKING FORA GOOD PLACE TO

ADVERTISE

LOOKING FORA GIFT, MARKETING

DATA, OR INFO

DATA CAN BE USED TO MAKEDATASHEETS OR BUSINESS GIFTS

EXPERT IS PAYEDUSER PAYS BUT CAN EARN MONEY BACK BYSHARING HIS EXPERIENCE

BENEFITS FOR EXPERTSBUSINESSMAN, COMPANIES

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HIE

RARC

HY

OF

NEE

DS

HIE

RARC

HY

OF

NEE

DS

URGENCY OF NEEDS URGENCY OF NEEDS

GROWTH NEEDS

BASIC NEEDS

SHORT-TERMORIENTED

LONG-TERMORIENTED

DO’S AND DON’TSMANNERS QUESTIONS ANSWEREDINTERACTIONS WITH CULTURESONLINE INFORMATION, ANYTIME ANYWHERE

UNIQUE INFORMATION PROVIDED BY NATIVESINTERACTION WITH EXPERTS AND PROFESSIONALSDATASHEETS USED AS A MARKETING TOOLA SHORT DO’S AND DON’TS LIST ON DEMAND

GOOD AND FAST ACCESSINFORMATION THEY TRUSTDONT LOOK LIKE A FOOLENRICH THEMSELVESPROTECTION ON PRIVACY

BUILD UP A NETWORKGET A BETTER BOND WITH EACHOTHERRESPECT AND UNDERSTANDINGA CULTURAL HERITAGEMORE AND BETTER BUSINESS

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Super short introduction •An online platform that will open a door to information that has never been seen or published before!•Insight information about manners, projected in manner posts and do’s and don’ts lists •User generated content•Content provided by experts and professionals, and people with different social backgrounds in society•Users from the same or from a different cultures can interact with each other on the community •Thanks to this interaction the users will get more respect and understanding for each other •Users will be able to find and build up a network for both personal and business use

Why this platform?•Manners from different cultures have never been shared along with the interesting insights •These insights are only known by people who are very familiar with the culture or raised in it •There is a strong need for more deeper and detailed information about manners•Key factors in this information are: Country, Region, Ethnic group, Religion, Job function and age •These key factors make it very hard to map and list the manners in a linear way, this platform can! •There is a strong need for a community about manners where people can interact

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The platform, what?•Online! In the shape of a responsive website •Post a question or a manner, done by users •A club (the users) of selected professionals, experts, business people and culture freaks •Together they share, interact and make content which only they can use! •The platform will become an community and online meeting point •A database will store all information by tags given by the users •The information will be re-used for do’s and don’ts lists, statistics, infographics, marketing, business gifts •Work opportunities, people always need advice, translators, experts, meetings and workshops

The platform, online•Online you can connect with business people and experts from all over the world •Connection is made quite easy, anytime and anywhere online •The boundaries for visitors are low, so it is very easy to visit •Privacy is no problem on this platform since you are known by your username only •Easy to connect to social media like Twitter and Facebook to make it a cross media platform •One central place online which makes it more easy to find for users •Log in can be done by PC, smart phones and tablets

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Why this platform is better then the rest•It is online so easy to access anywhere!

•People with different social backgrounds can interact, this is crucial for good info.

•Its not a one way train, information is shared, discussed and commented

•The users know what they are talking about, only people with the right knowledge

•The platform is connected closely to social media, its of this modern time

•Young and old people can be connected, which is good for the future

•The manners can be mapped and structured thanks to the tags, this is unique

•Privacy data is respected and will be protected also with the use of usernames

•Users need to have a certain knowledge with manners to be on the platform

•Users need to put in effort to join, therefore they will be more committed/helpfull

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FocusTo make this platform interesting for businessman and for investors a good filtering of information needs to be done. This will make you get a good focus on information that matters. To get this filtering and focus the following will be done:

•Target group is businessman, experts and professionals only •Only country regions that are interesting for business will be displayed and handled •A GPS tracker will show you the data of your current location or where you are going •Do’s and don’ts are made by experts •Ranking done by businessman and experts based on experiences •Data and do’s and don’ts is sorted and listed on country, region and catagory

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Who? The stakeholders (users)•Business people (in Holland and China)•Professionals•Experts •Cultural interested people •Investors and sponsors

What is in it for them? In general• Unique content supplied, ranked, shared and discussed by the users themselves• Tagged and mapped content which makes it very easy to use the content• Content with a very high amusement factor but also easy to learn and understand• One central point where people can share and gather for manners• Respect and understanding between different cultures• Enrich themselves• Build up a network with contacts • Get content which is reliable • Create a cultural heritage for themselves and other generations • Be able to use the content and create new products of it only they can since they are the users (they have the privilege)

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Target groups•Business people: Do’s and don’ts, Networking, Job possibilities, Interesting data

•Professionals: Job possibilities, Networking, Be able to distinct themselves

•Experts: Job possibilities, More knowledge, Networking, Be able to distinct themselves •Cultural interested people: Share experiences, Get more understanding Partners •Investors and sponsors: Get useful data, Be able to advertise more specific

What is in it for them? Each group

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•Who would visit this platform and why would they?•The personas are related to experts, businessman and cultural interested people

Personas, who will visit this platform?

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Businessman - Event AgencyRunning a business that has international ambition

Mark van der Broek - Director

“I would love to do business in China but before I will I would like to browse through the most important manners that are related with doing business in Hong Kong”The Situation

Mark is the director of an event agency that keeps itself busy with creating the perfect event for your company from a to z. Cause of his great succes in Holland he wants to expand to China since he heard that the market there is very interesting for his agency. But since he has no experience at all with doing business there he would like to know more about the manners in China to make a good first impression. He knows that the cultural differences are very big so short study of the manners and habits there is an absolute must for him. Books and websites provide good information but he finds them too complicated and general. He would like to do business specifically in Hongkong and because of that he wants as many manners and habits as possible as soon as possible.

Age: 30-65

Key Characteristics• Is interested in culture

• Loves to make a good impression

• Is very creative with his business

Goals• Know more about Chinese manners

• Build up good reliable relations in China

• Have a good image for his agency

• Don’t look like a fool when he is in China

Questions• Where to find the right information that really

matters?

• How to find information which is reliable and

comes from the people there?

• Where to get specific do’s and don’ts, fast,

easy and clear?

• Is there information about manners that I can

use for my agency to make it more successfull?

Influencers• Clients Relations

• Embassy

• His staff

• Attitude

• Time

• References

• Location

Expectations• Good business in China

• Build up a network there

• Get clients that will come back

• Open a new office there

Current knowledge• Know how the pass his business card

• Knows when to bow

• Knows not to rush with business there

PERSONA

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Chinese Investor - Dragon Invest (own business)Is the owner of his own investment foundation and is looking for projects in Holland to invest in

Fenson Lim - Owner/Director

“I am looking for some great innovations in Holland to invest my money in. But I have never done business in Holland before so I dont know how to contact them and what is common there when doing business. I would like to know more about that a.s.a.p.” The Situation

Investing in Dutch innovations is something that I find very interesting. This because Holland is one of the leading countries in online innovations and I have very high interest in that. Unfortunately I have only been investing in projects around China. I am very interested and excited to make this big step to Europe but I do not want to look like a newbie from China. Knowing more about Holland their manners and traditions is very important to me. Also I would like to know a few words in Dutch so I can show my respect to the Dutch people. Since I am a very busy man I do not have all the time of the world to prepare myself with these matters. Doing a long study is not an option for me, I am looking for one general place where I can go with all my questions about manners and traditions in Holland.

Age: 28-65

Key Characteristics• Is very traditional

• Status is important to him

• Does not trust people easily

Goals• Not look like a fool or newbie in Holland

• Find contacts in Holland that can help him

• Get information about manners fast and easy

• Share some of his own traditions

Questions• Is there one general place to find information

about manners that is useful for me personal?

• Is there a place where I can have interaction

about manners with others?

• Can I make my network grow by sharing my

manners online?

• Will others respect me more if I know about

their manners and traditions?

• Would people like to know information about

Chinese manners that only I could know?

Influencers• Family

• Network

• Knowledge

• Attitude

• Image

• Effort

• Help

Expectations• Learn fast and easy

• Find the information that matters

• Learn some words of Dutch language

• Expant his network

Current knowledge• Doing business in China

• Manners and traditions in China

• Knowledge English, Chinese, Japan, Vietnam

• Knows about banking and investing

PERSONA

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Culture lover - Lecturer at universityLoves the Asian culture and lectures about it for many years at a university

Bart Jongmans - Lecturer

“I love the Asian culture and travel there a lot, I read books, go to fairs and join communities from Asia. I would love to share my knowledge and opineon about Chinese manners and learn more about it from locals so I can teach this to my class”The Situation

I am a lecturer with a passion for the Asian culture. I am trying to pass this passion over my students by keeping up to date with all cultural aspects from Asia. Having some good contacts in Asia would be a great asset for me personally and as a lecturer. I have seen all books, websites and other information sources. I am now looking for a way to get more unique information that you cannot find in these books. Information that will make my classes more interesting and spectacular. But also I just love to know more about all these manners and traditions. It would be great for me to place my questions about my manners somewhere and having people respond to them. Most of my questions can only be answered by locals. Maybe I could also share my own personal view on things or share my Dutch manners with Asians.

Age: 30-65

Key Characteristics• Loves the Asian culture

• Knows how to translate information

• Gets many input from his students

Goals• Get more insight information from locals

• Build up new relations

• Be a better lecturer with great insights

• Share his passion about Asian culture

Questions• Are the fackts that I know about manners

correct or is there more behind the story?

• How to find information which is reliable and

comes from locals?

• Are people interested in my personal view and

opinion?

• Are there people that can teach me more to

improve me as a lecturer in Asian manners?

Influencers• University

• His Students

• Free time

• Attitude

• Contacts

• Friends

• Travelling

Expectations• More unique information

• Find some contacts to share information

• Give his opinion on manners

• Grow as a lecturer

Current knowledge• Knows general manners and traditions in Asia

• Knows a lot about Dutch culture

• Knows how to translate information to people

PERSONA

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Cultural Expert China - Chamber of commerce HollandWorks as an advisor for companies who would like to do business in China

Lee Nah - Advisor

“Doing business in China and being successful depends on many different factors. But also your personality and attitude is important. I would like to share my personal knowledge about this somewhere since this if often not known or forgotten” The Situation

As an advisor for the chamber of commerce in Holland I have helped many agencies with setting up their business in China. A lot of times agencies become very successful but also many times a lot dont. This is because of their lack of knowledge for manners and traditions in China. As a Chinese who is raised very traditional by my parents I know many specific information about manners and traditions in China and where they come from. But also I know the differences in each region and the storied behind them. As an advisor I do not have the time and possibility to keep tell every agency about all these specific manners and traditions for each region all the time over and over again. The perfect solution for me would be one general place where I can easily put these manners and answers online. In this way I can help everyone in one time and it could also be a nice place to promote myself and the chamber of commerce.

Age: 28-65

Key Characteristics• Has Chinese roots

• Knows much about doing business

• Many possibilities as an advisor

Goals• Share her personal knowledge

• Help more people in one time

• Promote herself and her function

• Create a cultural heritage for China

Questions• How to promote myself and get a bigger

network for the chamber of commerce?

• Can people find the right specific information

online and use it while doing business?

• Can I get more respect for us Chinese when I

post my knowledge online somewhere?

• How to make people understand us Chinese

better in a short amount of time?

• Can people from different cultures talk about

their manners online to get more understanding?

Influencers• Family

• Her job

• Knowledge

• Attitude

• Experiences

• Contacts

• Roots

Expectations• More respect and understanding

• One place to share specific information

• Get more agencies in her network

• More appreciation for her job

Current knowledge• Personal experience cause of her roots

• Knows manners and traditions

• Knows mandarin and cantonese

• Knows the importance of rank and status

PERSONA

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Image Consultant - At “image” (own business)Works as an image consultant for agencies that do business all over the world

Tracy Groothuis - Owner/Director

“I can give every person get the best possible image tips whether he wants to do business, work in hospitality or needs it for personal reasons. I want to promote myself and show my knowledge and expertise to others on this matter” The Situation

Being an image consultant is a very unique and intense job. Manners and traditions are always changing and are different in each region. I have to keep up with the latest trends all the time in order to be up to date when I teach others about these manners. I put all my time and effort in my job as an image consult-ant and this is what I do for a living. Promoting myself is very difficult since there is a lot of competition but also many places to advertise. I am looking for a way to promote myself more and to show people how well I am up to date compared to others. Also I have many personal experiece that you will not find that easy in for example a book. Also I would like to find other image consultants to share experiences and to help each other out on some problems. Together we could form a group online to help people that are interested in this kind of service. In this way we can promote ourselves, build a network and earn respect.

Age: 28-65

Key Characteristics• Has general knowledge on manners

• Personal experiences

• Knows a variety of image techniques

Goals• Share her personal knowledge/experience

• Promote herself very specific and the right way

• Get a network of clients and other consultants

• Answer questions to others

Questions• How can I use the internet to promote myself

more and let people know about me?

• Is it possible to know more details about

manners from peope themselves?

• Can I get more business by sharing my

knowledge online?

• How can I learn more without travelling around

the world to find out myself?

• I am interested if my information is true and if it

has been useful for people who used it

Influencers• Competitors

• Network

• Knowledge

• Attitude

• Image

• Effort

• Help

Expectations• Get more appreciation

• Know more about certain manners

• Share knowledge with others

• Expant her network online

Current knowledge• Image

• Manners and traditions worldwide general

• Knowledge English, Dutch, French, German

• Clothing advisor

PERSONA

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The value of contributing•Create a cultural heritage•Be part of the select club that can use the information but also can learn from each other •Build up a network and identify yourself•Enrich yourself and others •Make people aware of the power and use that are connected to manners •Change peoples insights and state of mind towards each other•Improve communication, respect and understanding for each other •Find people with the same interests•Get a up to date do’s and don’ts list for each region and catagory in countries

Value for users •Users can promote themselves and show their knowledge •Only the users can profit of the shared content and its information, they have a privilege •Users from Holland and China can interact to clear out questions and problems •New relations,work and business can be started and made on the platform •Information out of different social layers will give a very detailed and valuable perspective •Networks can be shared and used from each other•A club/community will be formed which allows users to enrich each other in many ways•A bridge will be build between countries and their culture

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So how does it all connect?•On the next page you will see a conceptual model •Please read form left to right and from up to down •Questions? Then please ask at Twitter or [email protected]

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A USER POSTS A MESSAGE ABOUT MANNERS

Post/Type message Message must be manneror tradition related

Selected by himselffrom his own background

or someone else his background

CULTURE-Country-Region-Ethnicity-Religion-Age-Job

Traditionsand

Manners

Connected to Family and friends

Join or helpto create

community

BY POSTING

COMMUNITY/GROUPHave the opportunity for:

-Interaction

-Content

Find and connect toother users of different

cultures or the same

User uses... For the post

-Stories-Experiences-Education-Way he is raised

-Learn-Share-Comment-Discuss

Understandingand

Respect

-Contacts-Work-Opportunities-Insight information

-Unique information-Heritage of culture-Valuable information

Insight information

Cultural interested peopleBusiness peopleExpertsInvestors

Usefull and usable for

DATA TAGS/INFO

Post may consist ofText, Photo’s or Video’s

FILLED IN BY USER

-Username-Age-Job function-Country-Region-Ethnic group-Religion-Catagory

Info connectedto user profile

Data connected to each post

In useraccountand each

post

Catagory subjects

-Eating-Greeting-Entering House-Manners-Etc.

CRUCIALNEEDEDDATA

Consistsof

Will structure and map posts

CONTEXTCONTENT-Culture-Time-History-Location-Circumstances-Language

Is connected to

-Actions-Language-Objects-Job function-Behavior-Environment

Might include

All combined together =Unique data and information

-Gathered-Ranked-Shared-Discussed-Feedback-Mapped-Structured-Tagged

Do’s and don’ts An applicationArticlesE-mailsSocial MediaBusiness gifts

Data can be resharedin different new shapes like:

Thanks to usersand community

INFORMATION AVAILABLEONLY FOR USERS

Stakeholders

Post needscontent and context

Register/Log inFIRST

Register/Log inFIRST

Man or Woman

NETWORK

SuppliersPeople in different social layerscan give useful various information

QUESTION

-At home-At work

SOCIAL MEDIA

CONCEPTUAL MODEL

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Website prototype, look and feel•On the first pages you will see some wireframes of the platform•On the remaning pages you will see some screens of the platform •Questions? Then please ask at Twitter or [email protected]

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usercan make post

MANNER POSTFill in data Example

POST CONSISTSOF FOLLOWING

DATA

USERNAME

COMMENTS

SHARE

MAP

TAGS

FLAG

RANK

REPORT

TITLE

TEXT

DATA OF POST

POSTWIREFRAME INFORMATION

GO TO4

ADD MEDIA

COUNTRY

REGION

CATAGORY

MODERATOR

3

After login arrive onModerator panel in

moderator environment

USER SIGN UP WIREFRAME

6

NON USERSIGN UP

Full nameE-mail

UsernamePassword

SexDate of Birth

CountryZIP code

PAYMENTDATA

VERIFY PAY DATAContact online bankaccount and make

link to account

CONFIRMATIONE-mail is send to userto confirm his account

upgrade and makefirst payment for business account

CLICK ON MAIL LINKConfirm business

account by clickingon the link

TRANSFERUser is send to plaform

he now is businessuser!

USER PAYSPER DOWNLOAD!

INFORMATION TEXTInformation about

business account isgiven to the user

DATABASE

2

USER NOW IS PAY USERSEE :

USERNAME COMMENTS SHARE MAP TAGS FLAG RANK REPORTTITLE TEXT DATA OF POST

POST CONSISTSOF FOLLOWING

DATA

LINK TO PROFILEUser information

USED AS TITLEInformation of post

DESCRIPTIONText information

USER INTERACTIONComments by users

SOCIAL MEDIAPost link there

ADD LOCATIONWhere located?

ADD TAGSRelated to post

FOLLOW POSTReceive updates

JUDGE POSTHow useful is it?

OFFENSIVE?Report offensive

post

HOW MANY?Comments, Shares

and Tags

Username

Location

Function

Age

Made posts

Made data

Flagged posts

Title is linkedto catagories

Text is linkedto title and data

Commentsare saved

FacebookTwitter

Linkedin

POST VISIBLERedirects possible

users to poston platform

POSSIBLE USERSNew possible

users are contacted

Countryor

Region/City

Presentedon map

with marks

CLICK ON MAPUsers can look onthe map and clickon marks for post

DATABASE

The community on this platformconsists of:

CLUSTER LOCATIONSIf there are too many

locations in one placethen they will be clustered

in the map

COUNTRY REGION CATAGORY

COUNTRY From which country

is this post?

REGIONIn which regiondo they use it?

CATAGORYWhen can you

expect the post?

Words related to it

Keep trackof the post

What do youthink of the

post?

Want this post to beremoved?

What is the status of

interaction?

User add location of

a post

User add region of

a post

User add catagory of

a post

RELATED TO POST

Examples are:China, Religionor ethnic group

UPDATESGet a notification

when a change is made by users

IMPORTANTIs this handy?

Is it useful?Is it surprising?Is it common?

RUDE/HURTINGIf somone usebad languagethen report it

WHAT IS HAPPENING?See how many times a

post is commentedshared or tagged

BY USERIf know then add

the country ofeach post

BY USERIf know then add

the region ofeach post

BY USERIf know then add the catagory of

each post

BY USERUser must give

a good title to the post

BY USERUser types a short

text about thepost

USERS RESPONDUsers from all over

the world can respond to post

LINKED TO CATAGORY AND

TAGS

LINKED TO TITLE AND

POST

LINKED TO POST

AND USER

PROMOTION FORPOST AND

PLATFORM IS MADEONLY VISIBLE AND

USEABLE FORUSER

RANKING POSTThe more people

that rank the post the morepopular it gets

LIST UPDATEDIf a post will be

more popular thenit will more up in

the do and dont list

MODERATORHe will decideif the post is

removed or the user is blocked

POST IS PLACED INTO

COUNTRY

POST IS PLACED INTO

REGION

POST IS PLACED INTO

CATAGORY

COMMUNITY WIREFRAME

5

SEARCH OPTIONON COMMUNITY

DISCUSSION JOBS MEETINGS PROJECTS DATASETS

START A TOPICUsers can post

a message

FIND SOMEONEGot a job or need

someone?

MEET UPMeet up with otherusers somewhere

NEED HELP?Working on a project and need help?

NEED DATA?Need specificdata from the platform? ask!

User maked a post that needs:

TitleText

Username (login)Link (optional)

Location Tags

Catagory

User maked a post that needs:

TitleText

Username (login)Link (optional)

Location Tags

Catagory

User maked a post that needs:

TitleText

Username (login)Link (optional)

Location Tags

Catagory

User maked a post that needs:

TitleText

Username (login)Link (optional)

Location Tags

Catagory

User maked a post that needs:

TitleText

Username (login)Link (optional)

Location Tags

Catagory

Every post communitypost has the following

options for users

TRANSFEROn GO search options

are displayed

SEARCH OPTIONCONSISTS OF:

CATAGORY

SORT OUT IN THECOMMUNITY

WORDS

COUNTRY

CLICK GO!Posts will be selectedby the search engine

USER ACCOUNT WIREFRAME

7

LINK TO PROFILEUser information

Username

Location

Function

Age

Made posts

Made data

Flagged posts

ONLY VISIBLE AND USEABLE FOR

USER

CHANGE PASSWORDUser information

Social media

PasswordHOW IT WORKS

Type old oneand type new one

2 times

VIEW POSTSUser made posts

DELETE POSTSDelete own post

REASON TO DELETEWhy delete it?

COMMENTS SHARE MAP TAGS RANK REPORT MADE BY USERUser made data

FOLLOW MANNERReceive updates

Keep trackof the manner

UPDATESGet a notification

when a change is made by users

LINK ACCOUNTSMake link to page

MANNERS ON PAGEVisible on your social

media pages

DATABASE

COMMUNITY DISCUSSION JOBS MEETINGS PROJECTS DATASETSMADE POSTSRelated to:

DATASHEETS PAGE

REQUEST TOBECOME

MODERATOR

MAIL SEND TOMODERATOR

To check user if suitable

IF SUITABLEUser is made

moderator

IF NOT SUITABLEUser is not made

moderator

MAIL IS SENDMail with

notification

RELEASEDDATASHEETSOnly for payUsers visible

UsernameSearch

UsernameDownload

UsernameRequest

COUNTRY REGION CATAGORY DATE TYPE

PAYMENTPer download

IF DOWNLOADEDWithdraw from bank

account online

FOR NEW DATAFill in form

FORMConsists of:

USERNAME TITLE TEXT

WHEN RELEASEDINFOGRAPHICOR STATISTIC?

POST WIREFRAME

4

USERNAME COMMENTS SHARE MAP TAGS FLAG RANK REPORTTITLE TEXT DATA OF POST

POST CONSISTSOF FOLLOWING

DATA

LINK TO PROFILEUser information

USED AS TITLEInformation of post

DESCRIPTIONManner information

USER INTERACTIONComments by users

SOCIAL MEDIAPost link there

ADD LOCATIONWhere located?

ADD TAGSRelated to manner

FOLLOW MANNERReceive updates

JUDGE MANNERHow useful is it?

OFFENSIVE?Report offensive

manner

HOW MANY?Comments, Shares

and Tags

Username

Location

Function

Age

Made posts

Made data

Flagged posts

Title is linkedto catagories

Text is linkedto title and data

Commentsare saved

FacebookTwitter

Linkedin

MANNER VISIBLERedirects possibleusers to manner

on platform

POSSIBLE USERSNew possible

users are contacted

Countryor

Region/City

Presentedon map

with marks

CLICK ON MAPUsers can look onthe map and click

on marks for manner

DATABASE

Manner and question posthave the same options and functions

CLUSTER LOCATIONSIf there are too many

locations in one placethen they will be clustered

in the map

COUNTRY REGION CATAGORY

COUNTRY From which country

is this manner?

REGIONIn which regiondo they use it?

CATAGORYWhen can you

expect the manner?

Words related to it

Keep trackof the manner

What do youthink of the

manner?

Want this manner to be

removed?

What is the status of

interaction?

User add location of a manner

User add region of a manner

User add catagory of

a manner

RELATED TO MANNER

Examples are:China, Religionor ethnic group

UPDATESGet a notification

when a change is made by users

IMPORTANTIs this handy?

Is it useful?Is it surprising?Is it common?

RUDE/HURTINGIf somone usebad languagethen report it

WHAT IS HAPPENING?See how many times a manner is commented

shared or tagged

BY USERIf know then add

the country ofeach manner

BY USERIf know then add

the region ofeach manner

BY USERIf know then add the catagory ofeach manner

BY USERUser must give

a good title to themanner he post

BY USERUser types a short

text about themanner

USERS RESPONDUsers from all over

the world can respond to manner

LINKED TO CATAGORY AND

TAGS

LINKED TO TITLE AND MANNER

POST

LINKED TO MANNER

AND USER

PROMOTION FORMANNER AND

PLATFORM IS MADEONLY VISIBLE AND USEABLE FOR

USER

RANKING MANNERThe more people

that rank the manner the more

popular it gets

LIST UPDATEDIf a manner will bemore popular thenit will more up in

the do and dont list

MODERATORHe will decide

if the manner is removed or the user is blocked

MANNER IS PLACED INTO

COUNTRY

MANNER IS PLACED INTO

REGION

MANNER IS PLACED INTO

CATAGORY

SHORT TEXT

SHORT TEXTThis is for the userto say what is theproblem in the

post.

NOTIFICATION SENDMODERATOR

ACCOUNT

SHORT TEXT

SHORT TEXTThis is for the userto say what is theproblem in the

post.

NOTIFICATION SENDMODERATOR

ACCOUNT

MODERATOR ACCOUNT WIREFRAME

8

LINK TO PROFILEUser information

Username

Location

Function

Age

Made posts

Made data

Flagged posts

ONLY VISIBLE AND USEABLE FOR

USER

CHANGE PASSWORDUser information

Social media

PasswordHOW IT WORKS

Type old oneand type new one

2 times

VIEW POSTSUser made posts

DELETE POSTSDelete own post

REASON TO DELETEWhy delete it?

COMMENTS SHARE MAP TAGS RANK REPORT MADE BY USERUser made data

FOLLOW MANNERReceive updates

Keep trackof the manner

UPDATESGet a notification

when a change is made by users

LINK ACCOUNTSMake link to page

MANNERS ON PAGEVisible on your social

media pages

DATABASE

COMMUNITY DISCUSSION JOBS MEETINGS PROJECTS DATASETSMADE POSTSRelated to:

MODERATORPROFILE

DATASHEETS PAGE

RELEASEDDATASHEETSOnly for payUsers visible

Search

Download

COUNTRY

REGION

CATAGORY

DATE

TYPE

CREATE

NOTIFICATIONS

POSTNOTIFICATIONS

COMMUNITYNOTIFICATIONS

EXPERTISE

SPECIFIC NOTIFICATIONSThe moderator must specify his expertise

so he will get the right notifications

that suit him

COUNTRY REGION CATAGORY SPECIFY WHAT?Add this data

AFTER EXPERTISEModerator receives

notifications

DELETE MESSAGE

BLOCK USER

ADJUST POST

DELETE MESSAGE

BLOCK USER

ADJUST POSTTEXT ADJUSTMENTAdjust or removetext that is posted

in title or text

TEXT ADJUSTMENTAdjust or removetext that is posted

in title or text

NOTIFICATIONS

USER REQUESTSThe moderator receives therequests for new datasheets

made by users. The moderatorcan make new datasheets

with the system in his account

TRANSFERTO DATASHEETS

SYSTEM

DATASHEETSSYSTEM

CONNECTEDTO THE

DATABASEDATABASE

INFOGRAPHICS

STATISTICS

DATASHEETSSYSTEM

DATA OPTIONS ARELINKED TO THE POST

FORMAT.

PLEASE LOOKAT: 4

WIREFRAMES

Manners

Questions

SEARCH (Button)Button to make a search

Search menu slides down

SEARCH OPTIONCONSISTS OF:

REGION

CATAGORY

SORT ON MANNEROR QUESTION

TAGS

COUNTRY

Manguru (Button)Also is the home button

When on other page thenhome, transfer to home

Homepage

SIGN IN (Button)Button to go to sign in page

Transfer to new page

LOGIN (Button)Button to go to login page

Transfer to new page

EXAMPLE (Button)Button to go to example list

VIEW VIDEO’SWatch the 4 video’s

LINKS TO TEXT PAGESInformation pages

SOCIAL MEDIA LINKSLinks to social media pages

SIGN IN PAGEFill in data

USER SENDS DATAClick on send

CONFORMATIONMail send to user

Full nameE-mail

UsernamePassword

SexDate of Birth

CountryZIP code

ORDirectly

connect to:

FacebookLinkedin

LINK IN MAILConfirm account

TRANSFER BACKAccount confirmed

NON USERNOW ISUSER

GO TO:

LOGIN PAGEFill in data

UsernamePassword

Or connectwith Facebookand Linkedin

TRANSFERSend to Manners

NON USER NOWCOULD BE A USER OR MODERATOR

GO TO: 2 3

TRANSFERTo do’s and don’ts

example

VIDEO PLAYSVisitor sees video

TRANSFERTo text/info pages

TRANSFERTo social media

Send to socialmedia page of

platform:

FacebookTwitter

Linkedin

BROWSE MANGURU GENERAL INFORMATION MANGURU

Do’s and Don’tsAddCommunitySearch

HelpGuidelinesTerms of usePrivacy policy

About usContactPublicationsNews

ON CLICKInformation

is shown

User data will be send to database

User data will be send to database

LOGIN (Button)Button to login usersTransfer to new page

Login page(New page)

Non useris able to signup and login

TRANSFERTo sign in page

+ADDLOGIN DO’S AND DON’TS COMMUNITYHOME SEARCH

NON USER

Arrive onPlatform

1

Non useris able to searchbut is not able

to click on results

COMMUNITY (Button)Button to see community

Transfer to new page

Community page(New page)

Non usernot able to enter

community

COMMUNITY (Button)Button to see community

Transfer to new page

DO’S AND DON’TS (Button)Button to get your listwith do’s and don’ts

Non usernot able to look

Non usernot able to look Do’s and Don’ts Community

Seach menu(on same page)where you are

SEARCH (Button)Button to make a search

Search menu slides down

SEARCH OPTIONCONSISTS OF:

REGION

CATAGORY

SORT ON MANNEROR QUESTION

TAGS

COUNTRY

+ADDLOGIN DO’S AND DON’TS COMMUNITYHOME SEARCH

Non useris able to searchbut is not able

to click on results

ADD (Button)Button to add data

Transfer to new page

DO’S AND DON’TS (Button)Button to get your listwith do’s and don’ts

User decidesmanner or question Do’s and Don’ts Community

Seach menu(on same page)where you are

USER

2

After login arrive onManner post page in

user environment

Cultural Treasures (Button)Also is the home button

When on other page thenhome, transfer to home

Homepage

SIGN IN (Button)Button to go to sign in pageNO NEED FOR FREE USER

LOGIN (Button)Button to go to login pageNO NEED IF LOGGED IN

VIEW VIDEO’SWatch the 4 video’s

LINKS TO TEXT PAGESInformation pages

SOCIAL MEDIA LINKSLinks to social media pages

VIDEO PLAYSVisitor sees video

TRANSFERTo text/info pages

TRANSFERTo social media

Send to socialmedia page of

platform:

FacebookTwitter

Linkedin

BROWSE MANGURU GENERAL INFORMATION MANGURU

Do’s and Don’tsAddCommunitySearch

HelpGuidelinesTerms of usePrivacy policy

About usContactPublicationsNews

ON CLICKInformation

is shown

LOGIN (Button)Button to login usersTransfer to new page

Login page(New page)

LOGIN PAGEFill in data

UsernamePassword

Or connectwith Facebookand Linkedin

USERACCOUNTIS VISIBLE

NONUSER NOW

USER!

TO SEE USERACCOUNT OPTIONS

GO TO:

LOGOUT PAGEIf logged in

REGION

CATAGORY

COUNTRY

COMMUNITY (Button)Button to see community

Transfer to new page

Community page(New page)

TRANSFERCOMMUNITY

PLATFORM

Pay usercan enter

community

COMMUNITYIS VISIBLE

TO SEE USERCOMMUNITY OPTIONS

GO TO: 8

User can make his own selection

GPS shows listsor current location

Do’s and don’tslist is shown

TO SEE DO’S AND DON’TSOPTIONS

GO TO:

usercan make post

MANNER POSTFill in data Example

POST CONSISTSOF FOLLOWING

DATA

USERNAME

COMMENTS

SHARE

MAP

TAGS

FLAG

RANK

REPORT

TITLE

TEXT

DATA OF POST

POSTWIREFRAME INFORMATION

GO TO 4

ADD MEDIA

COUNTRY

REGION

CATAGORY

Manners

Questions

SEARCH (Button)Button to make a search

Search menu slides down

SEARCH OPTIONCONSISTS OF:

REGION

CATAGORY

SORT ON MANNEROR QUESTION

TAGS

COUNTRY

+ADDLOGIN DO’S AND DON’TS COMMUNITYHOME SEARCH

Non useris able to searchbut is not able

to click on results

ADD (Button)Button to add data

Transfer to new page

DO’S AND DON’TS (Button)Button to get your listwith do’s and don’ts

User decidesmanner or question Do’s and Don’ts Community

Seach menu(on same page)where you are

Cultural Treasures (Button)Also is the home button

When on other page thenhome, transfer to home

Homepage

SIGN IN (Button)Button to go to sign in pageNO NEED FOR FREE USER

LOGIN (Button)Button to go to login pageNO NEED IF LOGGED IN

VIEW VIDEO’SWatch the 4 video’s

LINKS TO TEXT PAGESInformation pages

SOCIAL MEDIA LINKSLinks to social media pages

VIDEO PLAYSVisitor sees video

TRANSFERTo text/info pages

TRANSFERTo social media

Send to socialmedia page of

platform:

FacebookTwitter

Linkedin

BROWSE MANGURU GENERAL INFORMATION MANGURU

Do’s and Don’tsAddCommunitySearch

HelpGuidelinesTerms of usePrivacy policy

About usContactPublicationsNews

ON CLICKInformation

is shown

LOGIN (Button)Button to login usersTransfer to new page

Login page(New page)

LOGIN PAGEFill in data

UsernamePassword

Or connectwith Facebookand Linkedin

LOGOUT PAGEIf logged in

REGION

CATAGORY

COUNTRY

COMMUNITY (Button)Button to see community

Transfer to new page

Community page(New page)

TRANSFERCOMMUNITY

PLATFORM

Pay usercan enter

community

COMMUNITYIS VISIBLE

TO SEE USERCOMMUNITY OPTIONS

GO TO: 5

User can make his own selection

GPS shows listsor current location

Do’s and don’tslist is shown

TO SEE DO’S AND DON’TSOPTIONS

GO TO:

TIP TIP

MODERATOR ACCOUNTIS VISIBLE

USER NOWIS MODE-RATOR

TO SEE MODERATORACCOUNT OPTIONS

GO TO: 8

TRANSFERMODERATOR

ACCOUNT

RESULTSSearch results

are shown

RESULTSSearch results

are shown

TIP

TIPWhat is linked to the manner/post

Companycan add

link

BY SPONSORClick on the linkand go to buy

the product or visit

FOR EACH TRANSFERTHE SPONSOR WILL

PAY AN AMOUNT

2

7

4

5

4

6

USER NEED TOFILL IN DATA

GO TO:

Page 28: Manguru 3.0

27

A POSTED MANNER OR QUESTION HAS THE FOLLOWING OPTIONS

MANNER OR

QUESTIONPOST

DATABASE

SHARE

USER

RANK

ADD TAGS

MAP

FLAGADD COMMENT

ADD LINK

Get interaction

Add weblink

Follow manner/questionand receive updates

FacebookTwitter

Linkedin

Replies are linked to manner/question

Manner/questionlinked to his name Add location/add region

Add name tags like:Religion, Ethnic group, Environment,

Job, Language, Locations etc.

Rate this manner

Is this manner of valueand did it help you?

CONCEPTUAL MODEL

ADD TIPCompany can add their

link if they have productsrelated to manner. Thinkof a webshop or service

Page 29: Manguru 3.0

28

Add

Do

Don’t

Question

DATABASE MODEL OF ADD BUTTONHow to add a post and what are the options?

DATABASE MODEL

Industry

Language basics

Economy

Trends/Gifts

Ethnic Groups

Popular food

To let users add a post they need to click on the button add

Before the post menu will bedisplayed the user needs tomake some selections first.

Country, region and catagory

Country

Region

Catagory

Entering somewhere

Having a meal

General manners

Conversation manners

Doing business

Traditions

Greeting someone

Exchanging

Extra info

Add Title

Add Text

Add Tags

Post

These are the catagories the usercan choose from. Behind each catagory

lie the following options:do, don’t, question, or extra

After the user selected a catagory he can now choose what kind of post

he wants to make. See the options below

Every catagory has its own extra linked to it. here are allextra options shown together

After these selections are madethe user can now start composing

his post by filling in these items

Page 30: Manguru 3.0

29

Do’s en Don’ts

Country

Region

Catagory Greeting someone

Exchanging

Entering somewhere

Having a meal

General manners

Conversation manners

Doing business

DATABASE MODEL OF SEARCH DO’S AND DON’TSHow to search do’s and don’ts and what is linked to it?

DATABASE MODEL

Do’s

Don’ts

New adds

Extra info

Questions

Industry

Language basics

Economy

Trends/Gifts

Ethnic Groups

Popular food

Traditions

People logged in to the websiteclick on the do’s and don’ts button

Before anything is displayedthen need to choose their

county, region and catagory

These are the catagoriesthey can choose

After a catagory is selectedthe do’s will be displayed first.

Next to do’s users will also be able to select don’ts, questions, new adds

and an optional extra info that is different for each main catagory

The extra info will be displayedat matching main catagories the

optional extra info is displayed here

Results displayed

Page 31: Manguru 3.0

30

CATAGORIES WITH SUBCATAGORIESWhat are the catagories and their linked subcatagories

DATABASE MODEL

Greeting someone

Language basicsDo’s Don’ts New addsQuestions

Exchanging

Trends/Gifts Do’s Don’ts New addsQuestions

Entering somewhere

Do’s Don’ts New addsQuestions Language basics

Having a meal

Popular foodDo’s Don’ts New addsQuestions

General manners

Economy Do’s Don’ts New addsQuestions

Conversation manners

Do’s Don’ts New addsQuestions Language basics

Doing business

Do’s Don’ts New addsQuestions Industry

Traditions

Ethnic Groups Do’s Don’ts New addsQuestions

Page 32: Manguru 3.0

31

Community

DATABASE MODEL OF COMMUNITYHow to make a post on community and what are the options?

DATABASE MODEL

Discussion Jobs Meeting Projects

Add Post

View community

Add Title

Add Text

Add Tags

Add Country

Add Region

Add Catagory

Add Title

Add Text

Add Tags

Add Country

Add Region

Add Catagory

Add Title

Add Text

Add Tags

Add Country

Add Region

Add Catagory

Add Title

Add Text

Add Tags

Add Country

Add Region

Add Catagory

Make Post

After clicking on the communitybutton the user will see the recent

posts. He can then choose to add a post himself. Or interact

in the community

If the user decided he does not wat to post he can close the post window

After choosing the maincatagories the user needsto fill in the data and then

post the message

Page 33: Manguru 3.0

32

Statistics

DATABASE MODEL OF STATISTICSWhat does the statistics consist of and how do they work?

DATABASE MODEL

Popular do’s

Popular don’ts

Popular locations

Best ranked

Best commented

Popular tags

Country

Region

Catagory

Greeting someone

Exchanging

Entering somewhere

Having a meal

General manners

Conversation manners

Doing business

TraditionsPopular questions

List is shown

List is shown

List is shown

List is shown

Tag cloud is shown

Map is shown

List is shown

Page 34: Manguru 3.0

33

PLAY INTRO

MANNERS COMMUNITY USAGE

SHAREINTERACTRESPECTCONNECT.Manguru is an online platform that allows users to find do’s and don’ts of each country. Making a good impression has never been this fast and easy!

WHAT MEMBERSSAY:Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”

Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”

Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”

Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”

Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”

© 2012 MANGURU

CONNECT WITH MANGURUBROWSE MANGURU GENERAL INFORMATION MANGURU

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Do’s and don’ts Add CommunitySIGN UP LOGIN

Manguru your guide inbusiness manners do’s and don’ts.

Search

Do’s and Don’tsDo’s and Don’ts CommunityCommunity LoginLoginAboutAboutHOMEPAGE

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Read out blog

Sign upMembers, log in

Your full name

Will not be visible

Your email

We won’t share your email address

Username

Password

SexMale

Date of birth1 1986January

CountryNetherlands

ZIP code

By clicking the “Sign up” or “Sign up using Facebook or Linkedin” buttonsbelow, you agree to Cultural Treasures Terms of Service

SIGN UP

LoginLoginAboutAbout

Search

Do’s and Don’tsDo’s and Don’ts CommunityCommunity

SIGN UP PAGE

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35

© 2012 MANGURU

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LoginLoginAboutAbout

Log inNot a member yet? Please sign up

Email address:

Password:

Forgot your password?

LOGIN

ORLog in to Manguru with Facebook or Linkedin

Remember me on this computer

Search

Do’s and Don’tsDo’s and Don’ts CommunityCommunity

LOG IN PAGE

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© 2012 MANGURU

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Read out blog

Marco Marco AboutAbout

Do’s and don’ts Add Community Statistics

GO!

Country

Region

Catagory

Step 1 : Confirm your country location

Step 2 : Choose the region you are going or in

Step 3 : Choose a catagory of manners

Get your do’s and don’ts in 3 easy steps!

Search

Do’s and Don’tsDo’s and Don’ts CommunityCommunity

SEARCH DO’S AND DON’TS

Page 38: Manguru 3.0

37© 2012 MANGURU

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Marco Marco AboutAbout

Do’s and don’ts Add Community Statistics

Search

Do’s and Don’tsDo’s and Don’ts CommunityCommunity

Country

Region

Catagory

Choose the country or origin

Choose the region of origin

Choose a catagory that suits the best

Contribute to this platform, add your own!

DO DON’T

QUESTIONINDUSTRY

TYPE YOUR DO,DON’T OR QUESTIONHERE... (MAX. 200 WORDS)

TYPE A TITLE...

Hokkiens Dining Directors

Add a tag and press Enter

POST!USER: MARCO DE GROEN

What kind of post would you like to make?

Type a title and text, add related tags and post!

ADD A POST

Page 39: Manguru 3.0

38© 2012 MANGURU

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Marco Marco AboutAbout

Do’s and don’ts Add Community Statistics

What is Manguru?About.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus massa nunc, volutpat ac lobortis eget, congue sed urna. Maecenas nisl sem, sagittis vitae bibendum et, viverra a nulla. Phasellus adipiscing semper dolor, et eleifend urna consectetur eget. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Sed in ligula sed nibh ullamcorper ornare at sed velit. Sed feugiat lectus ut urna dignissim interdum. Vivamus vel ligula vitae dui sodales posuere. Quisque metus turpis, porta vel convallis sit amet, consectetur a lectus.

About

Contact

Publications

News

Help

Guidelines

Terms of use

Privacy policy

Search

Do’s and Don’tsDo’s and Don’ts CommunityCommunity

INFORMATION PAGE

Page 40: Manguru 3.0

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Read out blog

Marco Marco AboutAbout

Do’s and don’ts Add Community Statistics

Edit ProfileEdit Profile

Activity

Statistics

Flags

Moderators

Invite others

Search

Do’s and Don’tsDo’s and Don’ts CommunityCommunity

Will not be visible

Change PasswordPassword

Email [email protected]

Full name Marco de Groen

Username MARCO DE GROEN

Gender Male

Date of birth 1 January 1986

Country Holland

ZIP Code 4708 EJ

Website www.marcodegroen.com

About me Max. 200 words

ConnectLinkedin Link to Linkedin

ConnectFacebook Link to Facebook

ConnectTwitter Link to Twitter

Delete AccountDelete Your account will be deleted!

Save Profile

PROFILE PAGE

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Marco Marco AboutAbout

Do’s and don’ts Add Community Statistics

I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>

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Do’s and Don’tsDo’s and Don’ts CommunityCommunity

MAKE POST

CLOSE

COMMUNITY PAGE

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Do’s and Don’tsDo’s and Don’ts CommunityCommunity

Discussion Job Meeting Project

TYPE YOUR DO,DON’T OR QUESTIONHERE... (MAX. 200 WORDS)

TYPE A TITLE...

Hokkiens Dining Directors

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POST!USER: MARCO DE GROEN

Hokkiens

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I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>

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DO DON’T QUESTIONINDUSTRY Search: China > Hongkong > Greeting someone

SEARCH RESULT DO’S AND DON’TS

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Marco de GroenUser:

I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed inter-dum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit

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China > Shanghai > Greeting someone

Location: China > Shanghai

Directors

Add a tag and press Enter

Directors Directors

Directors Directors Directors

Tags: Most popularChina

ShanghaiHotelsMeal

Dinner

Chinese

Mandarin

RespectPower

Owner TraditionStatus

Comments: interact with each otherRank: What do you think?Is this post useful?

Do you find it reliable?

How valuable is it?

Marco de Groen This is very useful!

Marco de Groen Do you think so? i dont know

Marco de Groen Yes it sure is, I tried it!

SELECTED DO WITH OPEN WINDOW

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SELECTED DO WITH STATISTICS

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Statistics: DO DON’T QUESTION MAP Search: China > Hongkong > Greeting someoneTAGSTREND

Most popular do’s in: China > Hongkong > Greeting someone

1

2

3

4

5

6

7

8

9

10

How to bow your body...

Ok to wave your hands?

Different age different...

Pointing at someone

Yelling is not a problem

How to bow your body...

Ok to wave your hands?

Different age different...

Pointing at someone

Yelling is not a problem

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SELECTED DO IN STATISTICS

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Statistics: DO DON’T QUESTION MAP Search: China > Hongkong > Greeting someoneTAGSTREND

Most popular do’s in: China > Hongkong > Greeting someone

1 How to bow your body when you greet someone elder then youLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales sceler-isque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit

Top TagTop Location Tip Top Rank

HongkongChinatown

GreetingElders

BookHow to greet

Valuable Go back

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Importance of this platformManguru = Manners = Culture =

• Education • Development • History and future • Identity • Knowledge • Way of life

• Pride • Life • Independence • Image • Innovation • Connection

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Main goal of this platformTo get a cultural heritage that has unique information,is structured and mapped thanks to the users who generated the content themselves.

And achieve the 2 main question points when I started this project • How to let people post on this platform? • Let people see each others culture through each others eyes?

Primary goal of this projectMake experts post their manners on this platform

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Promotion strategyWhere to promote it?

• Airports, where business people from all over the world hang out • Embassy’s of China and Holland • Cultural events related to China or Holland • Social media! Twitter, Facebook and Linkedin • Business meetings or conferences • Online groups and communities

By promoting the platform on these places business people and experts will be contacted in every possible way. This so a wide variety of users will visit the platform.

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Promotion how?Dig into social media and its strength Creating profiles and interact with business people online to draw them to the platform. React on their questions and manner related posts on Twitter and Facebook. But also by making a Linkedin group so business people are more easy to connect.The social media will be: Twitter, Facebook and Linkedin

A campaign By creating a campaign where I want to provoke people with Dutch and Chinese cultural background I hope to pursue them to set things straight and come to visit the platform. The idea is to show a manner, or to mention something about a culture which is absolutely not true. In this way I want to give people the feeling that they have to set things straight or correct this issue about their culture. By showing the link to the platform people will get the chance to react on the man-ner at the platform and share their true story and vision. When they visit the website they will see more manners and questions and I hope this will trigger theme to keep visit this platform. This campaign can be promoted at the following places:

• Airports: • Embassy’s of China and Holland • Cultural events • Business meetings or conferences

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MANGURU CAMPAIGN PLANSLOGAN: THIS IS HOW WE DO BUSINESS! OR NOT?GOAL: GET BUSINESS PEOPLE TO VISIT MANGURU AND POST THEIR MANNERS OR QUESTIONS, GENERATE MORE TRAFFICAND TO LET THEM CORRECT THE WRONG MANNERS SHOWN IN THE CAMPAIGN

STRATEGY: PROVOKE PEOPLE WITH COMPLETELY WRONG MANNERS AND DARE THEME TO SET THINGS STRAIGHT ON MANGURUTHIS CAMPAIGN WILL CONSIST OF ONLINE MARKETING AND PRINT MARKETING WITH DIRECT APPROACH

PRE-CAMPAIGN FASE

THE CAMPAIGN

FINISHING TOUCH

CAMPAIGN PRODUCTS

• ONLINE MEDIA• SOCIAL MEDIA• PRINTMEDIA• DIRECT MAIL

First contact professionalsand experts to join the platform

Contact sponsors with the campaignand the experts together

Make social media profileswhere people can aks questions

Make and print poster promo’s

Campaign starts at airportSchiphol and Hongkongwith the posters

The QR codes will directlysend people to the platformwhere they can comment.

Social media profiles startintense contact with people online

Embassy’s, cultural events, and online groups are contacted with the campaign

Invitations to the website are made online.Online banners and promo’s are shown

People can add data and comments to the mannerson a special created page

People are being informed on social media about the progress on the manners

Video’s of new popularmanners can be filmed and put on youtube for promotion

Data received from the campaignwill be visualised to infographicsand a new do’s and don’ts lists

New poster promo’s of theoutcome from the campaignare shown in the airports

1 2 3 4

CAMPAIGN MODEL

The platform is filled with dataprovided by experts

Posters have QR codesthat link to the platform

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Campaign exampleJUST STICK IT IN!OR NOT?

Let the world knowon Manguru.com

JUST PASS IT OVER!OR NOT?

Let the world knowon Manguru.com

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WHO WHAT HOW

REVENUE MODEL

USER(FROM TARGET GROUP)

MANNERS ANDQUESTIONS

COMMUNITYOF USERS

NETWORKCONTACTS

MANGURU

INVESTORSSPONSORS

KNOWLEDGE ANDSERVICES OF COMMUNITY

MARKETING

CAMPAIGN

MONEYPROFITS

KNOWLEDGE,UNDERSTANDING

PROFITS

PERSONALIMAGE PROFIT

NETWORKPROFITS

(WORK OPPORT.)

CULTURE PROFITS

(HERITAGE)

REVENUE MODEL

MANNERS ANDQUESTIONS DATA

DO’S AND DON’TSLISTS

STATISTICSINFOGRAPHICS

NETWORKCONNECTIONS

SOCIAL MEDIA

THE PLATFORM

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What am I looking for?• Join the club when the platform is ready • Experts or professionals to become moderators • Give some precious feedback on this idea • Sponsors or investors for this platform • Questions or feedback? Then please contact me

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Thank you for your time!

Kind regards,

Marco de Groen