Mango Presentation

www.mangoaviation.com

Specialising in aviation start-ups, performance improvement and

restructuring, on a global scale !

Pioneering the concept of modern aviation;combining cost effective, efficient and safe operations with

excellent value to passengers, stakeholders and staff




Mango Aviation Partners is an aviation advisory boutique group offering air transport companies around the world a comprehensive range of services from strategic development and business design through to implementation, management and controlMango’s Partners and Associates, collectively and individually, offer an unrivalled expertise and track record across strategy, finance and project management through to regulatory and compliance management, crew safety and proficiency training, commercial and operational optimisation, green aviation, resource management, and aircraft finance, delivery and acceptance.

Mango Aviation Partners

Strategic development and businessdesign through to implementation,

management and control !




Who are Mango ?

• Business analysis, start-up, restructuring and launch

• Aircraft acquisition• Commercial• Airline operations• Outsourcing• Crew proficiency• Business aviation• Cargo• Airports• Engineering

• Aviation business knowledge build

• Technical commercial & operational training

• In-house programs• Airline information &

benchmarking

• Pricing & RM optimisation

• Oversight• Outsourcing• Fleet Planning• Base & Network

development• System

implementation

• Organisation design, build & development

• Remuneration & reward structures

• Executive search & selection

• Interim placement• Performance

management• Impact assessment• Regulatory• Fuel burn reduction• Emissions monitoring

and offset programs

MANGOAviation Partners

MANGOAviation Services

AIRLINE TALENT

VENTANA Academy CASHEW

SUSTAINABLE SKIES






The way we work !

Mango is not a consulting practice that advises from “the sidelines”. Instead, we work directly as part of our client’s team, providing hands-on practical input, and undertaking operational and interim managerial rolesWe are highly experienced project managers, able to deliver to time and budget projects ranging from airline start-up’s or major restructuring programmes, to individual projects where a client does not have the relevant skillset

We believe in accountability and value for money!






Why choose Mango ?

Mango Aviation Partners has advised and implemented solutions for a wide spectrum of clients across aviation:• Entrepreneurs founding airline start-ups • Airlines in need of business performance improvement/restructuring • Airlines looking to establish a ‘twin-brand’ strategy as the market segments • Airports seeking to grow their customer base • Leading aviation suppliers looking to enhance their offering • Training organisations charged with building aviation expertise• Project management of key strategic and business initiatives• Outsourcing of technically complex business areas requiring specialist personnel


management and control !MANGOAviation Partners




Mango Business Partners

To enhance our capability in areas that Mango does not have the expertise, we partner with a number of top-quality organisations with proven delivery records and capability:

• SimpliflyingBrand strategy & communications

• Airlines Services ConsultingGround, inflight product & services

• AirlockAirport and aviation security

• OneSutra Travel support technology/products

• Complete Aviation SolutionsAviation mining, aircraft charter/lease

• QL2Airline business data & intelligence






Mango Aviation Services…

Investment Analysis• Business case review• Testing of propositions and assumptions

• Appraisal of project specific opportunities

• Competitor analysis • Market analysis• Benchmarking• Financial modelling & sensitivities

Financial services• Cash flow maximisation• Risk reduction programmes• Revenue & cost analysis• Assessment of capital investment requirements

• Credit card arrangements• Fleet financing• Lease vs. buy• Procurement• Hedging

Start-up and launch• Strategy and tactical planning• Revenue programme and business development

• Operational structure• Forecast and financial planning (up to 5 years)

• Organisation, policies and management structure

• Project planning




Mango Aviation Services …

Restructuring• Assessment of business position and opportunity

• Design/implementation of cost reduction programmes

• Revenue enhancement• Organisation redesign• Value proposition• Benchmarking• Human resourceprogrammes

• Repositioning

Aircraft acquisition• Fleet requirement evaluation and planning

• Aircraft specification and procurement

• Lease arrangements including reserves negotiation

• Acquisition finance • Delivery control and approval flights

• Import• Redelivery

Commercial• Brand positioning and, ground and on-board product

• Network strategy• Pricing and revenue management

• Ancillary revenue streams• Revenue maximisation

• Distribution channel set-up/optimisation





Airline operations• Evaluation of key suppliers• Operational design & set-up• Maintenance planning• Production of AOC manuals• Recruitment and training of post holders

• Crew training programmes

• Records• Safety & qualitydesign & set-up

Outsourcing• Strategic outsourcing• Competitive tendermanagement

• Best practice suppliers and terms &conditions

• Contract negotiations/best market terms

• Project managesupplier set-up

• Process reworkand training

Crew proficiency• SEP (inc practical training)• CRM (inc change of operator, command upgrade and recurrent)

• Aviation Security• Dangerous Goods • First Aid(inc Defibrillator)

• Travel Health and Hygiene

• On-board sales





Business aviation• Business development, finance and fundraising

• Regulatory and compliance management

• Aviation resource mng’t• Aircraft acquisition• Delivery and acceptance

• Crew training• Emission management

Cargo• Commercial structure set-up and sales arrangements

• Capacity negotiations, arrangements and optimisation

• Regulatory negotiations and approvalsGSA set-up and management

• Team set-up andmanagement

• Cost reduction initiatives

Airports• Traffic planning• Place branding and passenger revenue optimisation

• Airline marketing programmes and route opportunity analysis

• Air safety• Airport security• Infrastructure• Ground servicesand Engineering





Engineering• Securing regulatory approvals• Outsourcing through competitive tenders

• Safety & quality assurance design & monitoring

• Reserves negotiation and management

• Performance • monitoring • Spares pooling & optimisation

Training• Outsourced training management

• Crew proficiency training• Company SOP training• On-board sales training• Management training • LCC business, culture and way of working

• Airline Businesscourses

Recruitment• Human resource strategy and planning

• Search & Selection• Executive Search• Response Management• Interim management• Client Support Services

• Remuneration structures

• Coaching




Ventana Aviation Academy

• Ab Initio Cabin Crew training• Safety and Equipment Procedures

training• Crew Resource training• Company SOP training• Medical training• On-board sales training

Airlines need qualified staff; people who will enjoy the challenges and stimulation their jobs bring. Something that can only be brought throughan aviation academy

• 3 Day MBA in Aviation (in conjunction with Terrapinn Financial Training)

• LCC business model, culture and way of working

• Airline Business courses• Management training courses

Achieving the full potentialof aviation’s human capital !




Sustainable Skies

With aviation firmly in the environmental spotlight, all business need to show they are taking steps towards a more sustainable way of operating. More sustainable business = cost reduction = profit improvement • Sustainability audits• Identification of carbon/waste generative

processes and elimination/reduction opportunities

• Customer carbon cost recovery solutions• Investment of carbon offset customer

funds

• EU ETS/other carbon scheme reporting and compliance

• Benchmarking and best practice• Sustainability KPI setting and internal

management reporting• Culture change programmes and

associated training

Inspiring aviation towardsa more sustainable future !




Cashew (cash-u)

Specialist expertise in Pricing & Revenue Management, and Network Planning is hard to find. Replacement/upgrade/optimisation of decision-support systems an issue? Cashew may be the solution Pricing & Revenue Management:• Decision-support system set-up and

optimisation• Management information & data analysis• Staff sourcing, training and proficiency

build. Supporting processes & procedures• Outsourcing of delivery &/or oversight

Network Planning:• Route/base selection fully supported by

detailed analytics• Fleet and crew optimisation• Route profitability maximisation• Competitive analysis & benchmarking• Outsourcing of delivery &/or oversight

Optimising airline profitability with best practice Network

Planning and Pricing & Revenue Management !




Aviation Talent

Whether you needPeople above the rest… …or a new challenge

Mango have extensive experience in:• Organisation structuring and team-

building• Executive recruitment and development• Remuneration structures• Interim managementSend us your detailed requirements

With Mango you can take the next step to:• Round off your already successful career• Make the move from service or consumer

goods industries into aviation• International career development at

leading, quality companies

Send us your up to date CV

Discovering talent that creates value, and ensures service and

delivery across aviation !




Our people…

• Industry and technical specialists• Emphasis on extensive worldwide, cross cultural experience in line management positions• Expertise focused on areas where technical capability is in short supply across the

industry, or involving functions that are not cost effective or too specialist, to operate in-house

• Value for money, enabling long term integration with client management teams

The Mango team are acknowledged experts in their field and are specifically selected for their ability to get things done as part of start-up or existing management teams




Our people…

Lars WelinderBusiness Design & Start-up

Capabilities• CEO/Project Director• Business planning• Investor funding• Problem solverExperience• Chairman GAAA• Former CEO Europe Tax Free

• Former CEO ITVision

Steve MitchellBusiness Design & Start-up

Capabilities• IT strategy/set-up• Business change• Worldwide systems implementation

Experience• Sales & dist projects• DAV – misc systimplementations

• interim CIO, Monarch

Andrew CowenBusiness Design & Start-up

Capabilities• CEO/Project Director• Business planning• Investor funding• Organisation/cultureExperience• MD Peach• Mango Founder• Finance Director Go• 10 yrs British Airways




Our people…

Mark Hackforth-JonesCorporate & Asset Finance

Capabilities• Aircraft financing• Corporate banking• Fuel/currency hedging • Risk management Experience• Former Head Citibank Aviation Practice

• Financing arranged for Emirates, LOT, Aeroflot, ao

Mike SmithBusiness Finance

Capabilities• Card acquiring• Revenue processing • Payments fraud & risk management

Experience• Accelya payment services

• easyJet• Visa International • British Airways

Peter ShortFinance & Control

Capabilities• Fin & Admin Director• Business plans• Treasury/cash-flow • Aircraft analysisExperience• Misc fin. projects• Head of Treasury, SkyEurope

• GM/FC, Int’l Bureau Av




Our people…

Trevor SadlerCommercial Set-up

Capabilities• Commercial set-up• Brand development• Distribution strategy• Marketing & PRExperience• CCO Aruba Airlines• Mgr Dist, Openskies Air• CCO, USA3000• VP, Onlineres.com

Charles JohnsonAncillary Revenue

Capabilities• Ancillary revenue• Product design and management

• Commercial systems

Experience• Ancillary & ProductManager, Peach

• Ancillary & Prod Mngr, Wataniya

John HughesReservation Systems

Capabilities• Reservations system selection/set-up

• Finance systems setup• Project management Experience• Res/internet set-up, Peach

• Internet booking engine migration, Virgin Blue




Our people…

Greg GreenIT, Web & e-Commerce

Capabilities• E-commerce, web management

• Website optimisation• IT infrastructure set-upExperience• eCommerce Manager, Peach

• Tech Mgr, Fujitsu• Server spec, UPS-SCS

Martyn AndersonMaintenance & Airworthiness

Capabilities• Maintenance strategy• Safety & airworthiness control• Maintenance planningExperience• CTO, Gulf Air• Dir E & M, Silverjet• GM LM, FLS Aero• Hangar Mgr, B Airways

Christos ShepherdProject Management & Start-up

Capabilities• Strategic development• Project management• Business planning• Market analysisExperience• EMEA projects• Air Thalassa founder• Director• Parry Travels, India




Our people…

Keith KerrAirline & Airport Management

Capabilities• Airports & airline management• Operational planning• Process re-engineeringExperience• MD, Bournemouth AP• CEO, Air Jamaica• GM, British Airways – strategic/ andoperational/roles

Johan HeyninckAirline Operations

Capabilities• COO, Accountable Mgr• Flight Operations• Airports and HandlingExperience• Dir Flt Ops, Abelag Av• COO/AcMgr, Air Slovakia

• COO/AcMgrSkyEurope

• Airport/Ops, SpiceJet

Patrick MajorFlight Operations

Capabilities• Flight crew set-up• Regulatory compliance• Safety management• CertificationExperience• Emissions reduction, Malaysian

• VP, SH&E• Cert’n PM, Focus Air




Our people…

Charles RobersonCargo Airlines

Capabilities• Cargo operations/setup• Ground operations• Cargo• Project managementExperience• MD Swissport, UK• VP, DHL AviationNtw Optimisation

• Director, Aerologic

Nikki WooreCabin Safety, Compl & Training

Capabilities• Crew training• Manuals/procedures• Crew management• AOC approvalExperience• OceanSky, manuals training & proc

• Gulf Aviation Academy, Bahraintraining setup

Christine Barber Cabin Safety, Compl & Training

Capabilities• Training management• Pilot and cabin crew selection• Crew proceduresExperience• OceanSky, manuals, training & procedures

• Al Jaber Aviation • CAA instructor

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Our people…

Chris AnthonyRevenue Strategies

Capabilities• Pricing strategy/set-up• Revenue optimisation• Systems set-up• Staff training & devExperience• NP & P Mgr, Scoot• P & RM Mgr, Peach• Head P & RM, Jazeera

• P & RM, Virgin A

Finbar WhelanNetwork Strategies

Capabilities• Route planning & development• Fleet & schedule optimisationExperience• Mgr Ops Planning & Network Planning, Aer Lingus

• Various NP/Ops roles

Stephen MilstreyRoutes and Rostering

Capabilities• Route planning & development• Crew planning & rosteringExperience• Network Planning &• Scheduling, Jazeera• Crew /schedule planning Virgin America




Our people…

Paul ByrnePricing Strategies

Capabilities• Pricing strategy/set-up• Revenue optimisation• Systems set-up• Staff training & developmentExperience• Network/Mkt analyst, AirPhil Express

• RM train, VivaAerobus

• P & RM, Aer Lingus

Tony DownesHuman Capital

Capabilities• Managing Director• Head of Group HR• Exec search & selection• Compensation/benefitsExperience• MD, Aviation Talent• Grp Head HR, Site Tech

• Mng Partner Blu • GM, GulfManagers

Caitlyn LindeGreen Aviation

Capabilities• Life cycle assessment• Greenhouse gases• Sustainability analysis• Emissions reductionExperience• Malaysian Airlines, emissions reduction

• US airline sustainable practices




At Mango we go to great length to ensure that our solutions are products of lateral and innovative thinking at the same time as being realistic, workable and measurable…

…and nowhere is too far away !

Experience…

JAPAN

PHILIPPINES

AUSTRALIA

SINGAPOREMALAYSIA

HONG KONG

INDIA

RUSSIA

UAESAUDI

ARABIA

KUWAIT

TOGO

SIERRA LEONEEGYPT

EUROPEUK

JAMAICA

CALIFORNIA, USANEW YORK, USA

SOUTH AFRICA

NIGERIAARUBA

VIETNAM

GHANA INDONESIA

THAILAND





Experience…Mango people have accumulated an unrivalled breadth and depth of expertise and implemented real world solutions at a cross-section of the world’s leading aviation companies

• Air Australia• Airphil Express• Aruba Airlines• Avianova• GoAir• Go• easyJet• Independence Air• Jazeera• Jetstar Asia

• Mango Airlines• NASAir• Peach• Sama• Scoot• SkyEurope• SpiceJet• VietJetAir• Virgin America• Virgin Blue

• ANA• Aer Lingus• Air Jamaica• British Airways• China Southern• Emirates• LOT Polish• Lufthansa

REGIONAL AIRLINES• A Sky, Togo• Duo, UK• Hong Kong Airlines• Skywest, Australia

BUSINESS AVIATION• Aravco• Int’l Jet Club• OceanSky

AIRPORTS/OTHER• ICTS• Marsa Alam Airport• Sweet Salone Hotels

LOW COST CARRIERS FULL SERVICE CARRIERS• Malaysia Airlines• Philippine Airlines• Qantas• Singapore Airlines• South African

Airways• Virgin Atlantic

PREMIUMAIRLINES• Duo• Eos• Silverjet

CARGO/CHARTER• DHL Aerologic• Pulmantur





Experience…

Peach AviationJapan

On behalf of ANA, the FEI Group and INCJ, Mango is leading the work to set up a new LCC serving local and regional routes. Peach is a key piece ofANA’s ‘twin brand’ strategy.The assignment includes business design, build and launch

AirPhil ExpressPhilippines

Mango was contracted to develop a detailed business and implementation plan for turning LTG’s regional turboprop subsidiary into AirPhil Express, an LCC, alongside PAL. After which Mango’s Cashew team continued to adviseon pricing & revenue optimisation

AvianovaRussia

Mango was appointed to develop and implement the airline’s pricing & revenue management strategy and tactics, inc fare structures,ancillary incomegeneration andtraining

Low Cost Carriers:






Experience…

Low Cost Carriers:

Jazeera AirwaysKuwait

At the start, Mango was retained to set up the airline’s cabin crew department. Later, Mango was engaged to lead the revamping and expansion of Jazeera's entire commercial set-up, inc redesign and implementationof new fares

Sama Saudi Arabia

Mango managed the entire programme of design, build and launch of the airline on behalf of Saudi investors, before handing over to local management.

This included regulatory, operational andcommercial set-up,team building andfleet acquisition

Go AirIndia

Mango co-authored the airline’s business plan, focusing on market and product positioning, network and fleet strategy and preparation of a detailed 5 year financial plan.

Mango wasalso engaged to do a pre-launch audit of readiness






Experience…

Low Cost Carriers:

SpiceJetIndia

Mango personnel worked with this New Delhi LCC start-up post liberalisation of Indian market. Work included brand design and naming, fleet selection andnetwork planning, as well as a ground breakinglow-cost airport operation

easyJetUK, Europe

Several of Mango’s team were engaged to oversee the successful amalgamation of GO with easyJet, including the completion of the transfer from Boeing to an Airbus fleet, as well as driving a range of costsaving programmes

Virgin BlueAustralia

Mango people worked on developing & implementing the Virgin eCommerce strategy including the build and optimisation of B2C sales, on-line ancillary initiatives andmanagement ofguest contact database and marketing initiatives






Experience…

Low Cost Carriers:

Go FlyUK, Europe

British Airways were one of the first airlines to see the merits of twin brands serving the full service and low cost markets. Mango expertise developed at Go includes: establishing a profitable LCC in competition withRyanair, an MBO from BA and a tradesale to easyJet

Jetstar AsiaSingapore

Mango were engaged by Qantas to provide interim COO, CFO, Director of Eng & Maintenance and Fleet Manager to guide the set-up of Qantas’ first overseas LCC venture. This established a model for Qantas’ subsequentoverseas LCCs andthe emergence of a‘twin brand strategy’

Virgin AmericaUSA

Mango personnel created this next generation carrier’s pricing structure, whilst establishing standards for reporting, analysis and market forecasting. Work included key participation in theformation of theeleVAte loyaltyprogramme






Experience…

Full Service Carriers:

Aer LingusEire, World

Mango team members managed the department responsible for maximising Aer Lingus revenue earning potential, and were central to the senior team making key decisions on network planning and scheduling, passenger/cargo mix and pricing strategy

Malaysian AirlinesMalaysia, World

Mango is working with Malaysia Airlines to identify and implement carbon/energy management and waste reduction initiatives in order to support the build and development of theairline’s sustainabilitystrategy

South African AirwaysSouth Africa, World

Mango were engaged to lead an intensive series of 3 day workshops combining senior management from both SAA and its LCC subsidiary (Mango) for teambuilding andbusiness analysis.The focus was betterco-ordination and working together






Experience…

Full Service Carriers:

British AirwaysUK, World

A number of Mango’s team have wide ranging experience developed at British Airways, including projects such as aviation alliance set-up and change programmes, crewresource planningand rostering, ITairports and customer service

EmiratesDubai, UAE

Mango team members have worked with Emirates to source and manage the acquisition and lease financing for parts of its fleet expansion programme of some 30 aircraft, including for Boeing 777’s, AirbusA330‘s and AirbusA380’s

Virgin Atlantic AirwaysUK, World

Mango personnel were responsible for the development and implementation of the Sales & Distribution strategy. Actions included switch of sales to new direct sales channels, revisedcommission structures and drivinga step reduction insales costs






Experience…

Regional Airlines:

A SkyTogo, Africa

Mango was engaged by EcoBank to review and highlight areas of operational and/or commercial weakness as part of their investment due-diligence,including review of purpose, objectives and value creation

Air JamaicaCaribbean

A Mango team member was responsible for the full management and turnaround of the Air Jamaica on behalf of the government; managing sales of $600m and a 1,500 people workforce

Hong Kong AirlinesHong Kong, China

Mango were contracted to evaluate HK Airlines’ distribution strategy, and to recommend improvements in how this was effected. Mango have also been helping strengthen the Commercial team through the search and selection of senior commercialpersonnel






Experience…

Business Aviation:

OceanSkyUK, Global

Mango is providing the crew proficiency training for Ocean Sky; one of Europe’s fastest growing private jet companies operating its own fleet of light, medium and ultra-long range business jets as well as client aircraft to more than 7,000 destinations

International JetClubUK, Global

Mango undertook the review and development of the corporate strategy to support further growth, and managed recruitment of key managers and provided interim management services at all of operational, executive and board levels

AravcoUK, Global

A team from Mango managed the process of acquiring the very first worldwide AOC issued by EASA, the new European Authority; including interviewing, selecting and briefing post holders and provided mandatory training






Experience…

Special Projects:

DHL AerologicGermany, Global

Mango personnel project managed the design, build and launch of this JV airline between DHL and Lufthansa. Included negotiation of JV contractual terms, agreement of operational standards and start-up cost management

SilverjetUK, US

Mango was retained to support the investor sourcing for this business class only long haul airline leading to the listing on London's AIM market and thelaunch of services from Londonto New York and Dubai

EosUK, US

Mango designed and implemented US, UK and private fare structures for this all-premium carrier. Supported migration of Eos’ host reservation system migration across multiple phases. Also draftedkey policies and procedures






Experience…

Marsa Alam AirportEgypt, Africa

Mango was engaged to prepare an in-depth study of the market potential from the top ten cities across the Middle East for seasonal and year-round air services to Marsa Alam, the first privately owned and operated airport in Egypt

Sweet Salone HotelsSierra Leone, Africa

Mango is managing a turn-key project to design, build and launch a chain of leisure and business hotels in Sierra Leone. This includes recruitment and training of local staff to supportthe first opening at Lungi Airport in 2012

ICTSFrance, Europe

Mango was assigned to review ICTS’ division for the provision of explosive and narcotics detection dog services including a regulatory review and theassessment of the commercialopportunity and future share holder values

Special Projects:






Crossing all Borders !

With the aviation industry today facing unrelenting demands and multiple challenges, airlines now have a global resource to turn toa guild of aviation advisors• G-AAA brings together multi-disciplinary aviation advisory companies from across the

world, able to provide an unrivalled and fully integrated end-to-end service• Like the industry we serve, G-AAA reaches the four corners of the earth and we have the

energy and technical expertise to solve your issues and help create lasting value• No client is too small and no assignment too big• Our alliance is new, but our experience is substantial and we will be adding more partners

that share our values, quality focus and commitment

www.g-aaa.com

An alliance of unique skills across aviation providing an unrivalled and fully integrated, end-to-end

service !




Talk to us now !

Strategic development and business design through to

implementation, management and control !



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