· Mandela and Tun Dr. Mahathir. This is what Karen Benezra, editor of the US-based Brandweek says...

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Transcript of  · Mandela and Tun Dr. Mahathir. This is what Karen Benezra, editor of the US-based Brandweek says...

Page 1:  · Mandela and Tun Dr. Mahathir. This is what Karen Benezra, editor of the US-based Brandweek says about Branding: "There are so many products out there that the only way to differentiate
Page 2:  · Mandela and Tun Dr. Mahathir. This is what Karen Benezra, editor of the US-based Brandweek says about Branding: "There are so many products out there that the only way to differentiate