September 27, 2016 - Regular Meeting Agenda Item #4

Subject 2017 World Rowing Championships - Update Briefings None Contact and/or Presenter Information

Presenter:  Elliott Falcione, Executive Director, CVB   x5913

Contact:  Monica Luff, Sr. Admin. Spec., CVB    x5913

Action Requested Meredith Scerba, Director of the World Rowing Championships, and Robert Sullivan, President and CEO of Suncoast Aquatic Nature Center Associates, Inc. (SANCA), will provide an update regarding the 2017 World Rowing Championships to be held at Nathan Benderson Park. Enabling/Regulating Authority

N/A

Background Discussion

N/A

County Attorney Review Not Reviewed (No apparent legal issues) Explanation of Other Reviewing Attorney N/A Instructions to Board Records

N/A

Manatee County Government Administrative CenterCommission Chambers, First Floor

9:00 a.m. - September 27, 2016

Cost and Funds Source Account Number and Name N/A Amount and Frequency of Recurring Costs N/A

Manatee County Government Administrative CenterCommission Chambers, First Floor

9:00 a.m. - September 27, 2016

2017 World Rowing Championships Event Updates

September 2016 Manatee County Government Council

WE ARE ON THE CLOCK!

the local organizing committee chairmen

"I am honored to serve as the honorary chair of the 2017 World Rowing Championships. This event will bring new visitors to our region, showcase a world-class sporting venue, and help boost the economy. I look forward to playing a small role in this event."

“This event will showcase our world class location and the incredible rowing facility at Nathan Benderson Park to thousands of premier athletes, sponsors and attendees. The economic development that this will provide to our area will be substantial, as will the long term impact in reinforcing our area as a premier, international sports destination.”

“My family and PGT have been involved in the sports industry for a long time. It’s an honor to be a part of this particular sporting event.”

Congressman Vern Buchanan R-Fla., Honorary Chair

Ed Chiles CEO, The Chiles Group Event Co-Chair

Rod Hershberger President and CEO, PGT Industries Event Co-Chair

2017 World Rowing Championships Local Organizing Committee

(Executive Work Group & Community Task Force) Organizational Chart

WRC 2017

EVENT CO- CHAIR

FINANCE & ADMINSTRATIVE

TASK FORCE

FINANCE & ADMINISTRATION

CO CHAIRS

PROGRAMMING CO CHAIRS

PROGRAMMING TASK FORCE

VISITORS EXPERIENCE CO CHAIRS

VISITOR EXPERIENCE TASK FORCE

SPECIAL EVENTS

CO CHAIRS

SPECIAL EVENTS TASK

FORCE

ALUMNI REUNION

CO CHAIRS

ALUMNI REUNION TASK

FORCE

COMPETITION CO CHAIRS

COMPETITION TASK FORCE

WRC 2017

EVENT CO- CHAIR

OPERATIONS CO CHAIRS

OPERATIONS TASK FORCE

MARKETING/ PR/

BROADCAST CO CHAIRS

MARKETING/PR/BROADCAST TASK FORCE

EXECUTIVE WORK GROUP

Co- Chairs

COMMUNITY TASK FORCE

Executive Director Meredith Scerba

The LOC is a group of community leaders that provide their EXPERTISE, CONNECTIONS and LEADERSHIP to further the mission and objectives to ensure a successful event.

2017 World Rowing Championships Staffing Structure

Executive Director MEREDITH SCERBA

President/CEO

SANCA

Partner Activation Specialist

Activation Coordinator

Office Manager/ Administrative Lisa Barker

Director of Marketing/

Communications Shelley Taniguchi

Director of Partnerships Shamrock

Sports & Events

Director of Competition/

Venue Operations

(SANCA FTE)

Director of Operations Russ Yurk

Athlete & Fan Services & Volunteer Manager

Operations Manager

Special Events Manager

Volunteer Coordinator

Interns

Communications/PR/Media Manager

Broadcast/ Technology Manager

Facility/

Technology

Course/ Officials

(SANCA FTE) Interns

FISA (Governing Body)

2017 WRC Local Organizing Committee

Marketing Coordinator

Jordyn Tramble

Interns

finance & fundraising - budget • A Prospect List of over 500 international, domestic and local

companies is being contacted by Shamrock Sports & Events and WRC staff

• Sponsorship Packages ranging from $10,000-$1 million are being

offered to these companies. • Trade Partnerships are also available for in-kind goods and services

from the $25,000, $50,000 and $100,000 levels.

• Budget and Projections Monitored by Accounting Firm

• Contingency Plan in place

marketing plan Audience: 1. International – Recruitment of family and friends of the participating athletes

2. Domestic- “Reunion Row”… national based marketing strategy to rowing alumni groups & Ancillary Regattas to Incentive youth, collegiate, master and dragon boat participants to join!

3. Local- Engagement of our local market through “non rowing” activities throughout the event: Art Fairs, Car Shows, boat Shows, Concert Series, etc..

Marketing Channels: • Extensive Marketing & Communications Plan • Digital Marketing Campaign; Website, Social Media • Grassroots Marketing Efforts (International, Domestic and Local) • Media/Publications- Earned and Paid Advertising

ticke

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special events

merchandise Are you ready to look and feel like a pro? The official 2017 World Rowing Championships gear is now available through Regatta Sport. Hats, hoodies, t-shirts and much more are available for purchase.

For more, visit WRCH2017.COM

The 2017 World Rowing Championships Host Committee looks forward to showcasing some of the area’s finest venues with our FISA partners during these special events:

30 SEPT 2017 Nations Dinner 01 OCT 2017 Closing Ceremonies 02 OCT 2017 FISA Congress

23 SEPT 2017 Opening Ceremonies 25 SEPT 2017 FISA and Organizing Committee 26 SEPT 2017 Media Outing 27 SEPT 2017 Jury Outing

visitors experience Visitors will experience much more than just rowing during the 2017 World Rowing Championships. Every evening, guests will get to feel, see and even taste everything that makes Sarasota-Bradenton a world-class destination. 22 SEPT : Historic Downtown Sarasota Village The historic Downtown Sarasota Village is an adorable strip of businesses. Here, you’ll experience some truly unique shops and eateries. 23 SEPT: World Rowing Championships Opening Ceremonies Be a part of history as we welcome the world to Sarasota-Bradenton. The Opening Ceremonies at NBP will be an amazing extravaganza, introducing fans and athletes from all around the globe to the area’s rich circus history.

24 SEPT: Local Beaches and Riverwalk Experience The beaches on the Suncoast are what make the area famous. Take a trip down the white sandy coastline, as the sun sets over the beautiful Gulf of Mexico. 25 SEPT: St. Armand's Shop and Dine Around Visit one of Sarasota’s favorite attractions. St. Armand's Circle is one of the regions go-to spots for amazing shopping and exceptional dining.

visitors experience 27 SEPT: Micro Brew Experience Sarasota-Bradenton is quickly becoming a prime destination for beer enthusiasts. Visit 8 local breweries, offering some of the finest craft beer you’ll ever taste. 28 SEPT: WALK Bradenton Grab your smartphone and immerse yourself in local history, public art, and find your next place to eat, shop, stay, and play. Explore downtown like a local. Sponsored by Realize Bradenton. 29 SEPT: Music on Main Held on the first Friday of every month, Music on Main is a giant block party in the heart of Lakewood Ranch. Experience great music, food, and activities for the entire family. 01 OCT: Closing Ceremonies All good things must come to an end. Join us as we say farewell to the athletes that gave it their all.

01 OCT: Row for the Cure On the first day of Breast Cancer Awareness month, the Row for the Cure Regatta will help raise awareness and money for breast cancer research. 01 OCT: Venice Regional AACA Collector Car Show Rev up the engine! Come see a collection of some of the neatest, antique cars in southwest Florida.

legacy & awareness programming

September 2016- September 2017 Provide one year of legacy and awareness programming to maximize community benefit of hosting the 2017 World Rowing Championships

Health & Wellness • Row for the Cure • Inclusive Aging

Diversity • Dare to Be Documentary

Sustainability • Green Events A-Z Manual • Eco Tours Passport Program

Cultural/International Awareness • Adopt a Team • Sarasota World Affairs Council Lecture Series

featuring John Cassara

Arts/Culture/Speaker Series • “One Book, One Community” – Boys in the Boat • Chalk the Park • Community Art Project

Operations The largest Task Force includes the wide range of operational needs required to run this event. This will include the collaboration of private/public sectors to ensure an efficient, safe and successful event for the whole community. Areas of Coverage Include: • Inspection/Permitting/Parks • Parking/Transit/Transportation/Traffic • Power/Connectivity/Radio • Zoning • Medical/EMS/Law Enforcement • Emergency Response

one year kick off event

How Does The Community Get Involved? • Sign up for our Monthly E Newsletter to stay up to date with our planning!

• Join a Community Task Force Group

• Volunteer at the event; Sign up on our interest site under the volunteer

• Become a Partner:

• Inquire about Sponsorship Opportunities

• Create an exclusive excursion package for the World Rowing

Championships that we can promote starting in 2016!

• Purchase a booth at the Fan Fest during the event to promote your

venue/business/attraction/product!

• Follow us on Social Media

keep your eyes out for… Completed: • Selection of our Sponsorship Firm • Ticketing Website is Up- Tickets are

selling • Programming Year is Finalized • Visitors Experience Schedule is Finalized • 5 Trade partners have been established • Social Media followers have tripled • 12 Teams have booked and deposit for

hotels • Transportation Company has been

Contracted • Merchandise Sales has begun

The Next 6 Months: • Continued Ticket Sales • 15-20 more Teams Confirmed • Newsletter Launch • 10-15 Confirmed Cash & Trade Partners

signed • Increase of Earned Media Exposure • 250 Volunteers Signed Up • Programming Events Underway • Opening Ceremonies Plans underway

2017 World Rowing

Championships

BE OUR FRIEND… Help spread the word!

The 2017 World Rowing

Championships

@wrch2017

@wrch2017

Questions Meredith Scerba

info@wrch2017.com