Managing Your Web Development Process

Managing Your Web Development Process

Canadian Conference on Medical EducationIndustry Presentation 2B

April 28th 2014 15:30 to 16:45

“How do we do this?”WEB DEVELOPMENT PROCESS

© 2014 Longship Consulting Ltd. All rights reserved.

WEB DEVELOPMENT PROCESS



DISCOVER Investigation, Learn, Analysis1DEFINE Strategy, Blueprint, Plan, Concept2DESIGN Visual, Look and Feel3DEVELOP Build, Program, Code, Test4DEPLOY Launch, Test, Deliver 5



Waterfall

DISCOVER

DEFINE

DESIGN

DEVELOP

DEPLOY



AGILE

DEPLOY

DEVELOP

DESIG

NTEST

DEFINEDISCOVER DEPLOY

DEVELOP

DESIG

NTEST

DEFINE …SPRINT SPRINT

“My neighbours kid knows Wordpress.”

FINDING THE RIGHT DEVELOPMENT FIRM


WEB DEVELOPMENT ROLES

Information Architect Interaction DesignerDigital Strategist

Web Developer Project ManagerQuality Control

Web Designer WriterTechnical Lead



The Brain: “I know what I want, just do it.”

Three Types of Clients

The Hands: “I can do it, just tell me how.”

The Partner: “Lets make this happen together.”

“You didn’t ask for that!”REQUEST FOR PROPOSALS

BUDGET

Budget

TIMELINES

Expected Kick-offEvents that may impact the scheduleDeadlinesFlexibility

SCOPE

Number of PagesLanguagesFeatures (like Event Calendars)Search RequirementsFormsIntegration with 3rd party toolsTechnical Environment

SERVICES

StrategyPlanningDesignContent WritingDevelopmentTestingContent MigrationHosting

SUPPORT

Warranty PeriodSupport ServicesAvailability (24/7)Pricing Structure

ROLES AND RESPONSIBILITIES

Writing?Content Migration?Technology?Hosting?

Project Leader?Strategy?Identity/Brand?Photography?

PENALTIES

Financial penalties for delayed delivery?

“Who’s in Charge?”PROJECT MANAGEMENT


YOU’RE RESPONSIBLE


MANAGE RISK

Project Management IS Risk Management


WHAT YOU NEED TO MANAGE

QUALITY

BUDGET TIME


WHAT YOU NEED TO MANAGE

QUALITY

BUDGET TIME

SCOPE


SETTING EXPECTATIONS


COMMUNICATION

Keep all parties informed.Set expectations on how you expect to communicate.In Person, Phone, Email, Text – use the right one for the right purpose.Avoid surprises.


MYTHICAL MAN MONTH


HOW TO KEEP ON TRACK

1. Set deadlines and keep them. (Critical Path)2. Touch base (at least) weekly3. Plan for the Worst Case Scenario4. Keep an Issues Log


WEB GOVERNANCE

Responsibility Matrix (RACI)

1. Responsible Do the work – only one

2. Accountable Approve the work – only one

3. Consulted Provide advice – many

4. Informed Kept in the loop – many


Project Manager

Information

Architect

Writer Creative Director

Technical Lead

Site map A R C I I

Content A C R I I

Design A I I R I

CMS A I I I R

Content Migration A C R I C

Usability Tests A C C C C

WEB GOVERNANCE

Responsibility Matrix (RACI)

DEALING WITH CHANGE

CHANGE MANAGEMENT

VISION SKILLSINCENTIV

ESPLAN

RESOURCES

CHANGE+ + + + =


ESPLAN

RESOURCES

CONFUSION+ + + + =


ESPLAN

RESOURCES

ANXIETY+ + + + =


ESPLAN

RESOURCES

RESISTANCE+ + + + =


ESPLAN

RESOURCES

FRUSTRATON+ + + + =


ESPLAN

RESOURCES

FALSE STARTS+ + + + =

Change Management

“She said she’d write it”CONTENT


CONTENT

Your content will delay your site launch.


TYPES OF CONTENT

PHOTOS TEXT

GRAPHICS VIDEOS


CONTENT

Content StrategySubstance

Workflow

Structure

Governance

Strategy

ContentComponents

PeopleComponents


CONTENT

Content Process

Content Inventory

ROTExercise

Writing / Editing Content

MigrationTranslation / Adaption

Ongoing Maintenance

GapAnalysis

New Architecture

NewWebsite

NewProcess

“Testing, Testing. 1,2,3”QUALITY CONTROL


QUALITY CONTROL

Testing

• Audience and Usability Testing• Content Proofing• Functional Testing• Security Testing• Load Testing• Accessibility Testing• User Acceptance Testing

“ALL SYSTEMS GO…”LAUNCHING YOUR NEW WEB SITE


PRE-LAUNCH

1. Set-up analytics2. Test forms and functionality3. Set-up 301 Redirects for popular pages4. Set-up a custom 404 Error page


POST-LAUNCH

1. Load Test2. Test all functionality

and forms3. Update any direct links4. Promote your new site!


ONGOING MAINTENANCE

Ongoing AnalyticsA/B TestingContent UpdatesSoftware and Hosting Updates


MAINTENANCE

Iterative Approach to Web Design

Eff

ect

iven

ess

of

we

b s

ite

Time

$

Redesign PathUser Expectations

$

$

$

TOP 10 MISTAKES OF WEB MANAGEMENT

An overview of user experience

Not knowing why.

1

Not having a plan

2

Designing for your VPs.

3

Letting the site structure mirror your org chart

4

Forgetting to budget for maintenance

5

Still treating web content like print content

6

Treating Internet and Intranet Sites the Same

7

Outsourcing to multiple agencies

8

Underestimating the amount of effort required.

9

Underestimating the impact of the Web

10

Thank You!

Canadian Conference on Medical EducationIndustry Presentation 2B

April 28th 2014 15:30 to 16:45

Managing Your Web Development Process

Marketing

Transcript of Managing Your Web Development Process