Managing Your Social Media Footprint for Low Stress and High Impact
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Transcript of Managing Your Social Media Footprint for Low Stress and High Impact
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Managing Your Social Media Footprint !for Low Stress and High Impact!
Aliza Sherman!@alizasherman!
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• Who you are. • Where you want to go. • Who you want to reach. • What you want from them. • What you’ll provide them. • When you can do this. • How you can do this.
Tame your content: Focus
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• Set goals. What? • Know your audience. Who? • Identify actions. Do what? • Have a plan. Where? How? • Establish a rhythm. When?
Be strategic
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What should you do?
1. Tell stories. 2. Attract attention. 3. Be visual. 4. Strike an emotional chord. 5. Build your community. 6. Engage in communities. 7. Get reactions and actions.
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Drive traffic.
1. Frequent messages. 2. Branded messages. 3. Links to destinations. 4. Compelling reasons to click. 5. Calls to action.
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• Publish regularly • Auto-post to distribute • Schedule • In the Moment
Establish a content flow.
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• Hootsuite • Buffer • Facebook Scheduler • IFTTT • Dlvr.it • CoSchedule
Schedule thoughtfully.
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• Brand builders • Relevant topics • Crowd pleasers • Time-specific events • Momentum builders • Calls to action
Create content anchors.
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• Monday Motivation • Tuesday #TravelTuesday • Wednesday Wanderings • Thursday #Throwback • Friday Friendship • Saturday Selling • Sunday Inspiration
Sample content anchors
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• Your news • Current events • Travel news • Holidays • Trending topics • Ad campaigns • Promotions • Hashtag chats
Identify key events.
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• Stockpile your assets. • Set up reminders. • Archive assets online. • Link to archives. • Make templates. • Create short links. • Make notes.
Manage your assets.
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• Weekly or monthly tabs • Content dumps o Repeatables o Quotes o Links o Resources
• Measurement tab • Template tab
Add Layers to the Grid.
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Let people subscribe to your email list from: o Website o Facebook Page o Links on Twitter o Links on LinkedIn o Other social networks
Marketing: Email
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• Targeted, not scattershot. • Repeatable, not repetitive. • In the moment, not spammy. • Visual, not text-heavy. • Strategic, not haphazard. • Flexible, not rigid.
Go with the flow.