Managing Your Personal Digital Footprint
41
Tools & Tips for Managing your Personal Digital Footprint @mikekujawski
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date post
18-Oct-2014 -
Category
Business
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Unless you’ve been hiding in a remote cave for the last few years, you’re likely aware that our personal and professional lives are no longer separable, whether we like it or not. The common statement “you are whoever Google says you are” has now become an eerie reality thanks to the digitization of our lives. Combine that with your public Facebook, LinkedIn, Twitter and/or other social media profiles and you’ve got yourself an aggregate digital footprint that is being mined and analyzed by colleagues, family, friends and various 3rd parties as you read this. So what’s to be done? Is this really such a bad thing? In this presentation, Mike Kujawski takes you through a few basic steps from his own personal experience that can help you leverage and take back some control of this new, very public reality of our lives.
Transcript of Managing Your Personal Digital Footprint
Tools & Tips for Managing your Personal Digital Footprint
@mikekujawski
A bit about me • Husband and soon to be father • VP, Strategic Marketing & Digital Engagement, CEPSM.ca • Born in Paris, France • Dual citizen (Polish & Canadian) • Early childhood spent in Algeria • World traveler (6 continents, 25+ countries) • Hobby photographer • Outdoorsman • Runner • Skier • Optimist & overall happy person
PROFESSIONAL +
PERSONAL HAS
MERGED (whether we like it or not)
Photo Credit: David Elop
WE ALL ALREADY
HAVE A DIGITAL
PRESENCE
UH OH…
A FEW TIPS
FOR YOU
#1 GOOGLE YOURSELF
YOUR NAME HERE
#2 BUY YOUR DOMAIN
www.mikekujawski.ca www.mikekujawski.com
#3 POSITION YOURSELF BY CREATING A UVP
BASED ON YOUR PASSION
WHAT IS YOUR
UVP? (unique value proposition)
Strategic Marketing & Digital Engagement Speaker | Trainer | Consultant for Governments, Non-Profits and Associations.
#4 FILL OUT SOCIAL MEDIA PROFILES BASED ON YOUR
UVP
#5 PICK A DOMINANT CENTRAL CHANNEL FOR YOUR ONLINE
VOICE
mikekujawski.ca
#6 CREATE AND SHARE
UVP CONTENT ACROSS VARIOUS
MEDIUMS
STRATEGICALLY TAG YOUR CONTENT
google.com/insights/search
CREATE SPECIFIC GOOGLE ALERTS
google.com/alerts
HAVE FUN
“We are CEO’s of our own companies:
Me Inc. To be in business today, our most
important job is to be head marketer for
the brand called you”
Tom Peters
thanks for your time!
Mike Kujawski Phone: 613.656.1348
E-mail: [email protected]
Blog: mikekujawski.ca
Twitter: @mikekujawski
Website: cepsm.ca
Google: “mike kujawski”
OR
“mike kujawski”
