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PERSPECTIVESM A N A G I N G T H E G L O B A L W O R K F O R C E

2018 Media Planner

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CONSIDER THISRecent studies show that custom publishing surpasses print, television, and radio advertising, as well as dominating Internet marketing and telemarketing, in building long-term relationships, promoting loyalty, and retaining existing members.

Magazines engage viewers in a manner that is strategically unlike any other form of advertising media. On average, a reader will revisit a magazine at least three times and will likely put it on display, allowing the marketing message to grab – and hold – the reader’s attention.

In our fast-paced, media-saturated world, magazine advertising is a reliable way to provide consumers with a satisfactory, leisurely, and intimate experience. With 73% of magazine readers saving ads for future reference, it is clear that we provide an active, tactile medium, where the reader is receptive and in full control.

ABOUT CERCThe Canadian Employee Relocation Council (CERC) is a membership organization with over 600 members across Canada, the United States, and internationally. Their goal is to provide leadership and assistance to their members, thus enabling them to effectively serve relocated families by addressing issues that impact workforce mobility, both domestically and internationally. CERC has a clearly defined vision of the future and is guided by an important set of values. Through programs, publications, and services, CERC is able to provide a forum for corporations and service organizations to effectively communicate and provide a more efficient and cost-effective relocation.

The relocation industry directly contributes over $2.5 billion to Canada’s economy, and employs thousands of people across many diverse industry groups. CERC membership represents organizations and government departments that handle almost half of the 130,000 employer-sponsored relocations in Canada each year, at a value of more than $1.3 billion. Labour shortages, relocation issues, and talent concerns impact virtually every occupation group and industry. CERC is a trusted source of information, research, and education: whether you’re making relocation decisions for your organization or providing relocation services to your clients, membership in CERC will provide your organization with a definite business advantage.

INTERESTING FACT:

98% of CERC members plan to renew their membership, would recommend CERC to other organizations, and are satisfied with service levels.

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THE MAGAZINEPerspectives magazine is the official voice of CERC and the relocation/mobility industry, and the most reliable source of information and insights in assisting members to increase their expertise in the global workforce movement field. The investment costs in relocating and transferring employees (on average $77,000-$200,000 per move) underscore the need for access to well-researched and timely information on industry trends and issues, such as this publication provides.

Perspectives is a vital source for members to facilitate knowledge and increase expertise in their given field. This magazine presents an excellent means of communication within the industry, providing not only a forum for corporations and service organizations to interconnect, but also to deliver the latest news, profiles, feature articles, case studies, and detailed trends.

Perspectives is uniquely poised to deliver your message to fundamental players and advisers in Canada’s relocation industry, with members representing companies countrywide. The magazine is printed in full-colour and gloss, sized 8 ½” x 11”, and is published on a quarterly basis.

UNPARALLELED EXPOSURE!Each and every CERC member receives four editions of Perspectives annually, which provide informative editorial content and exposure to a widespread scope of participants across the industry and the country. The magazine is also distributed every year at CERC’s Annual Conference.

YOUR TARGET AUDIENCE!Distributed to over 2,500 professionals and organizations, including Canada’s fortune 500 companies, our publication reaches key industry personnel, leaders, and decision-makers managing workforce mobility, human resources, relocating employees and new hires. Member Categories include:

• Corporate members/associates

• Service members/associates

• Student members

BUYING POWER!Direct, cost-effective access for all companies working in the relocation and mobility industry in Canada. In short, Perspectives is everywhere you need to be!

WHY ADVERTISE?

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DIGITAL EDITION SPONSORSHIP

*Members receive a 10% discount on advertising rates

MediaEdge digital editions provide a great reader user experience and have delivered over 2,700,000 page views. Enjoy premium recognition for your company by engaging readers that utilize the digital edition. Sponsor opportunity includes both the Exclusive positions.

Digital Files: Required format is a 300dpi PNG file, in RGB mode. All files must be accompanied by a colour proof. Publisher assumes no responsibility for accuracy

when files are not provided in required format.

PREMIUM POSITIONS

DIGITAL EDITION OPTIONS

SIZE 1X RATETop Banner/Leaderboard

728x90 pixels$1,500

Left of Cover 645x465 pixels

Video (with Ad) $350

Video (without Ad) $750

COVER AND PREMIUM POSITIONS (INCLUDES FOUR COLOUR)

SIZE 4X RATE 2X RATEInside Back Cover $2,889.50 $2,999.50

Inside Front Cover $ 2,899.50 $2,999.50

Outside Back Cover $2,999.50 $3,299.50

INTERESTING FACT:

61% of magazine readers took action, or planned to take action, based on specific advertising seen in magazines.

Source: GfK MRI Starch

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Full page 2/3 Vertical

2/3 Horizontal 1/2 Horizontal 1/2 Vertical 1/2 Long Vertical

1/3 Horizontal 1/3 Vertical1/3 Square 1/4 Horizontal

1/4 Vertical 1/4 Banner 1/6 Horizontal 1/6 Vertical

1/8 Horizontal 1/8 Vertical

SIZE WIDTH DEPTH 4X RATE 2X RATE

Double Page Spread 17” 11.125” $3,699.50 $3,899.50

Full Page with Bleed 8.625” 11.125” $2,699.50 $2,899.50

Full Page 7” 9.5” $2,699.50 $2,899.50

2/3 Vertical 4.583” 9.5” $2,399.50 $2,499.50

2/3 Horizontal 7” 6.333” $2,399.50 $2,499.50

1/2 Page Horizontal 7” 4.583” $1,849.50 $1,999.50

1/2 Page Vertical (Island) 4.583” 7” $1,999.50 $2,099.50

1/2 Long Vertical 3.333” 9 1/2” $1,849.50 $1,999.50

1/3 Square 4.583” 4.583” $1,499.50 $1,599.50

1/3 Horizontal 7” 3” $1,499.50 $1,599.50

1/3 Vertical 2.1667” 9.5” $1,499.50 $1,599.50

1/4 Horizontal 4.583” 3.333” $1,299.50 $1,399.50

1/4 Vertical 3.333” 4.583” $1,299.50 $1,399.50

1/4 Banner 7” 2.1667” $1,299.50 $1,399.50

1/6 Horizontal 4.583” 2.1667” $949.50 $999.50

1/6 Vertical 2.1667” 4.583” $949.50 $999.50

1/8 Horizontal 3.333” 2.1667” $799.50 $899.50

1/8 Vertical 2.1667” 3.333” $799.50 $899.50

Double Page Spread

PLEASE NOTE THAT THE AD RATES ARE PRICE PER ISSUEBlack & White Rates: 25% discount*Members receive a 10% discount on advertising rates

ADVERTISING RATES

MECHANICAL REQUIREMENTS

SIZE IN INCHES WIDTH DEPTH

TYPE SIZE: 7” 9.5”TRIM SIZE: 8.375” 10.875”BLEED SIZE: 8.625” 11.125”

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PRODUCTION SPECIFICATIONS Digital Files: Preferred format is a High Resolution (300dpi) PDF file, provided all the fonts are embedded, and all colour is converted to CMYK. Other acceptable formats are Adobe InDesign, and Adobe Illustrator files, if all graphics and fonts are also included. Please include a laser copy for reference. All colour files must be accompanied by a colour proof or separated laser proofs. Publisher assumes no responsibility for accuracy when a proof is not provided.

INSERTS & BELLY BANDS: Available upon request GUARANTEED POSITION: 15% extraADVERTISING AGENCIES: Please add 15%AD PROOF CHARGE: $25.00

REACH THE DECISION MAKERSAdvertise your products and services brochure or postcard by having it polybagged and mailed with Perspectives magazine to ensure exposure of your company to key industry players.

YOUR TARGET AUDIENCE!Distributed to over 2,500 professionals and organizations, including Canada’s fortune 500 companies, our publication reaches key industry personnel, leaders, and decision-makers managing workforce mobility, human resources, relocating employees and new hires. Member Categories include:

• Corporate members/associates

• Service members/associates

• Student members

DIRECT MAIL OPPORTUNITIES

DIRECT MAIL RATES (PRINTED INSERT TO BE SUPPLIED BY CLIENT)

SIZE PRINT & DIGITAL DISTRIBUTION

1 page $1,915.80 2,500 copies

2 page $2,224.80 2,500 copies

Postcard $2,224.80 2,500 copies

EVENTS: CERC ANNUAL CONFERENCE SEPTEMBER 2017. Ask your MediaEdge representative about maximizing your exposure by advertising in the 2017 conference issue.

PUBLISHING DATES

ISSUE MATERIAL DUE PUBLISH

Spring 2018 January 12, 2018 March 2, 2018

Summer 2018 April 4, 2018 May 23, 2018

Fall 2018 June 22, 2018 August 10, 2018

Winter 2018 September 28, 2018 November 16, 2018

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