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Managing the Digital Enterprise, an educational site created by Michael Rappa that surveys the

many opportunities and challenges managers face in an increasingly digital world.

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This course addresses the digital aspect of the enterprise and covers topics such as:

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How to design virtual business processes that are user friendly

How to measure performance and effectiveness

How to understand business models

How markets change as more consumers migrate online

Techniques for automating business processes

How to avoid channel conflict and exploit channel synergy

How to foster trust in computer-mediated interaction

How to securely manage the digital enterprise

How to protect digital intellectual property

How to operate online in an ethical manner

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Module Sections:

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Things to read: Selected readings that provide a basic understanding of the course topics and case studies.

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Case studies: Case studies examine particular companies or organizations that exemplify the digital enterprise.

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Hear the podcast: Podcasts are audio guides to the discussion topics and case studies. Subscribe to the RSS feed to receive them automatically.

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Things to watch: Video-taped talks by scholars, industry experts, and business leaders.

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Hungry minds: Further readings for students who have mastered the basics and wish to further their knowledge.

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In the news: Noteworthy items in the news that highlight the weekly discussion topic.

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On the airwaves: Public radio broadcasts (such as NPR) that highlight an aspect of the discussion topic.

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By following this we can say that digitalenterprise.org is a infomediary model. Because

infomediary model is characterized by the capture or sharing of information or we say collects,

evaluates information for free which allows infomediary to monitor the visitors online activities.

A simple way to achieve this to require registration to access to the site. But digitalenterprise.org

hasn’t any registration system. Anyone can access all the information without any registration.

A visitors is offered something data about consumers and their consumption habits are valuable,

especially when that information is carefully analyzed and used to target marketing campaigns.

Independently collected data about producers and their products are useful to consumers when

considering a purchase. Some firms function as infomediaries (information intermediaries)

assisting buyers and/or sellers understand a given market.

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