TPA passed with bipartisan support in both the House and Senate, despite significant opposition from influential members of both parties. • The coalition successfully passed TPA

with an aggressive six-month campaign that included more than 250,000 direct contacts with Members of Congress or their staffs, nearly 200 opinion pieces in regional and national markets, and approximately $2 million in advertising.

Managing The Coalition That Helped Pass Trade Promotion Authority

CASE STUDIES: ADVOCACY

ImpactOur ApproachSituation

With a Republican majority in the House and Senate in the 114th

Congress, the opportunity arose to pass Trade Promotion Authority (TPA) – legislation that would enable the President to pursue international free trade agreements.

Anti-free trade groups, however, waged an aggressive campaign to prevent the fairly procedural legislation from passing.

Opposition groups explicitly tied campaign contributions to how Democratic members of Congress voted on the bill, and some conservative groups characterized the bill as a concession of authority to the President.

HPS coordinated a nationwide campaign to pass TPA.

Manage and strategically direct coalition activity • Provide real-time intelligence to direct

targeted activity by coalition members in specific states and districts.

• Develop and distribute research, talking points, and data.

Run media engagement and rapid response • Engage with reporters on a proactive

and rapid response basis.

Elevate local voices across multiple platforms• Activate local voices using opinion

pieces, advertising, earned media, and grassroots to tell the story about how trade benefits local businesses and communities.

Trade Authority Bill Wins Final Approval In Senate

Trade Bill Clears Senate, Moves To White House

Congress Renews 'Fast Track' Trade Authority