Managing Social Media without Losing Your Mind

Cindy LeonardTechnology Services Manager

Bayer Center for Nonprofit Management at Robert Morris UniversityApril 2012

Source: www.ownitventures.net/images/going%20crazy.jpg

Agenda

• Part 1: Social Media Strategy

• Part 2: Content Strategy

• Part 3: Day to Day Management

Part 1: Social Media Strategy

Measuring

ToolsAudience

Goals

Strategy

Part 2: Content Strategy

Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpgSource: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg

Create Curate

Part 2: Content Strategy

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Create

• In-house?• Time• Talent• Resources• Who? What? When?

• Guests?• Who? What? When?

Part 2: Content Strategy

Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg

Curate

• Finding the Gems?• Where?• Who?

• Format?• Repurpose• Recycle• Remix

Part 3: Day-to-Day Management

Source: eldhughes.files.wordpress.com/2011/02/devil-on-computer1.gif

Editorial Calendar

Creator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/

RSS = Really Simple Syndication• Method of subscribing to news

feeds that are auto updated• Look for RSS icon to find a feed• Add feed URL to a reader or

aggregator

NewzCrawler

FeedDemon NewsGator

Google Reader

Blog Navigator RSS Bandit SharpReader

Owasu

Omea Reader

Multi-channel Social Media ManagementCentralized Access

• Read & post to multiple social media accounts from one place

Ability to Schedule

• Spend a little time each day or week setting up posts

Easier to Listen & Respond Quickly

• Check responses on multiple social media accounts in one place

• Free.• Best for single social media manager.• Connect to Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. • Update all or just a few with the same status at one time.• Schedule posts.• View photos and videos from within the tool.• Organizes feeds, mentions, messages and searches across columns.• Easy to use interface for messages, replies, retweets.

Source: mashable.com

• Free version: add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.

• Best for one or two dedicated social media managers. • Design focuses on streams, which are housed in customizable tabs. • Organize tabs by account, network or content.• Provides follower bios and Klout scores along with links to their social media profiles. • Create lists of followers.• Limited stats (option to get Google Analytics integration starting at $5.99 a month).

Source: mashable.com

Remember…

http://simplymeasured.com/free-social-media-tools/

• Facebook• Twitter• Google+

• Must create a login

• “Pay with a tweet”

Q & A

• What is clear?

• What is unclear?

• What one thing will you do starting tomorrow?