Managing your Social Media Image

as a Young Professional

We live in an increasingly connected world

According to a Cross-Tab Research Study – “Online Reputation in a

Connected World” in April, 2010:

According to a 2010 ExecuNet, Inc. Research study, “The Executive Job

Market Intelligence Report”

Things go viral, quickly

• The most viral video of 2013, According to Mashable.

Including when things go wrong

People are frequently hurt personally AND

professionally by social media.

Real World Horror Stories

Applebee’s Waitress Loses Job over Receipt

An undercover cop with loose lips

An Atlanta police officer was terminated in December 2012 after posting sensitive information about his job on Facebook. Among his alleged leaks: his current cooperation with the FBI on a drug case; explicit times when he would be working as a plain-clothes cop; and the fact that he was frustrated at work. The officer’s Facebook account was private, but that didn’t stop the department from booting him.

Teacher Sets a Bad Example

• Ashley Payne, a teacher at Apalachee High in Winder, Ga., posted some off-color language along with photos of herself traveling, and drinking, throughout Europe. That’s not exactly the kind of example the school principal thought she should be setting, and asked Payne to resign. Payne later sued the school district; the suit is pending. It’s important to note that she had her

privacy settings on HIGH and this was still found.

Radio DJ Blogs About Work

A woman I knew back in Madison, WI worked as a DJ at a local radio station

She complained about work on her personal blog – which didn’t have her name on it, but enough information (overnight Madison DJ, etc.), that they were able to identify her

She was fired

Even Lawyers Get it Wrong

Last look, he was no longer mentioned on their “staff” page.

Shea Allen

It’s not just Facebook and Twitter anymore.

In fact, several of those examples included YouTube and blogging.

Instagram

He made it easy for cops to find stolen weapons and over $250,000 in stolen jewelry and other goods.

What you post online can and will be used against you – and not just in a court of law.

Pinterest

Copyright issues: People copying photos/content and pasting directly, instead of providing direct pins to your content• Can hurt your website as Pinterest has more

links/traffic and you will look

Pinterest, cont’d

There were also issues with the terms & conditions• Whatever you pin to Pinterest, you are

supposed to be able to show you have the right to pin – Pinterest has no responsibility

• When you upload a photo to Pinterest, you are granting it a "perpetual" "irrevocable" "royalty-free" license to use your photos on its site and "application or services."

Inappropriate Materials

Just like with other examples, having “inappropriate” materials pinned can get you in trouble• “Favorite bars”• Quotes – vulgar• Profanity

Risky behavior on Social Media can lead to:

Having trouble finding a job Losing your job Hurting your relationships

Even if you get a lot of online sympathy, and even if your employer comes off looking like a bad guy, this hasn’t been good for you.

“Think before you tweet. Don't be a boob on YouTube (especially now that it is tied

to your Google+ identity). Facebook can get you fired.”

Social Media may be personal but it

is NOT private.

What I know about you

Red Sage researches potential employees

You may want to believe that once you are hired, your employers are no longer

looking for you. But they are.

Opting Out doesn’t help

Ross

From Dallas Likes Stone Temple Pilots House #7538 Wife Rebecca

Meagan

Another Meagan Terry in Decatur • She’s a pre-school teacher

Think about who else can view OR post things about

you:

WHAT CANYOU DO

???

Use caution when posting about:

Politics and/or Religion

LifestyleChoices That May be Perceived Negatively

Online Conflicts or Negative Attitude

Be cautious in your connections

I have a very strict policy about not friending clients• I will connect via LinkedIn, but not Facebook

I didn’t friend a single co-worker until after I left my previous three positions• I finally friended people at Red Sage after I

had worked there two years

Protect your accounts from hacking – strengthen your password

I saw Florence + the Machine in 2010!

becomes

IsF+tMi2010!

You can customize this by website account – add FB to end for Facebook or AE to end for American Express

Know your default privacy settings.

Facebook’s default is public. So is Instagram’s. Pinterest tracks

everyone by default – which isn’t the same as privacy, but should be

checked.

Then Change Them

Setting STRICT Privacy Settings is not a fail-safe way to keep you out of the hot seat as I have already shown, but it does help

Every time your phone or computer software updates – check them again. Some settings revert to default then.

Check your “Share” Settings, too

Sharing between social media accounts – especially Instagram and Facebook – is very popular right now. But just because your photos are protected on Instagram doesn’t mean they are on Facebook.

Monitor what is being said about you

Pay attention to family and friends posts Hootsuite or Tweetdeck can track mentions

Create a Google account and sign up to receive

Google Alerts

Go direct to the source

If you see something and you know who posted it, remove tags and ask the person directly to remove the post!

Manage your online identity

Reserve your name on LinkedIn, Twitter, Facebook, etc. even if you don’t end up using these accounts

Build your own professional resume website (GoDaddy, Network Solutions, SquareSpace)

Use a third party solution, if you run into any trouble

ReputationDefender.com And others…

Let’s Connect!(256) 560-0098

Amanda Andrew

aandrew@redsageonline.com

Facebook.com/RedSage

Twitter.com/RedSageAL

Linkedin.com/pub/amanda-andrew/36/331/93/

www.redsageonline.com