Managing Difficult Stakeholders - Pride, Prejudice and People
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Presented on 4 th September by Benita Cegarra Managing Difficult Stakeholders - Pride, Prejudice and People! Copyright © 2015 BJC Europe Ltd. All rights reserved BJC Europe implementing successful business change
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Transcript of Managing Difficult Stakeholders - Pride, Prejudice and People
Presented on 4th September by
Benita Cegarra
Managing Difficult Stakeholders
- Pride, Prejudice and People!
Copyright © 2015 BJC Europe Ltd. All rights reserved
BJC Europeimplementing successful business change
BJC Europeimplementing successful business change
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Copyright © 2015 BJC Europe. All rights reserved
What is a Stakeholder?
• Someone who owns / has an interest in an activity or process related to the project or programme
BJC Europeimplementing successful business change
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Copyright © 2015 BJC Europe. All rights reserved
Stakeholders …
• Have one thing in common …
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Copyright © 2015 BJC Europe. All rights reserved
People
• Pride• Prejudice• Perception
Stakeholders have these … and they are all different!
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Copyright © 2015 BJC Europe. All rights reserved
Align the Stakeholders
• When?– At the very beginning of the Project
• Why?– To have the difficult conversations up front
• What?– Create a set of Principles that align their views
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Copyright © 2015 BJC Europe. All rights reserved
What are Principles?
• A set of statements that:– Are championed by senior management– Articulate the organisation's vision – Are directly tied to the business– Are specific enough to drive behaviour– Are limited in number– Enable effective decision making– Are the cornerstone for managing change
“Principles: An anchor in the sea of change”
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A Collaborative Approach
• Use a collaborative approach for engagement• Keep your stakeholders informed• Engage and involve them regularly• Get them to update the organisation• Help them to “own” the change
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How does it work in practice?
Castrol Marine• Year 1 – Loss making• Year 2 – Small profit• Year 4 – 10 fold increase in profit• Year 7 – 35 fold increase in profit
... How?
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Copyright © 2015 BJC Europe. All rights reserved
Year 2 – Easy BusinessFoundations:
VisionCurrent Status
Principle Statements
Mobilisation:Project TeamProject Plans
Budget
Diagnose:Appreciative Inquiry
WorkshopsSystems Implications
Design:Tool DevelopmentProcess Design
WorkshopsOperations Manual
Implementation:Rollout WorkshopsSales “Battle Plans”
Customer VisitsSystems Changes
Manage the Change
Stakeholder Agreement & Sign Off
Core TeamEngagement
Plan & ApproachCommunication
Wider OrganisationEngagement
CustomerEngagement
ImplementationFeedback
Jan Jan/Feb
Mar/Apr
May/June July - Dec
BJC Europeimplementing successful business change
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Copyright © 2015 BJC Europe. All rights reserved
Managing Difficult Stakeholders
• Remember stakeholders are PEOPLE with– Pride– Prejudices– Perceptions
They are not difficult … they are just different!
