Managing Data Costs While Customers Are Roaming Off-NetMOBOLIZE for Roaming! Resoluon! Bandwidth!...
Transcript of Managing Data Costs While Customers Are Roaming Off-NetMOBOLIZE for Roaming! Resoluon! Bandwidth!...
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Managing Data Costs While Customers Are Roaming Off-Net
A MOBOLIZE SOLUTION SET
MOBOLIZE for Roaming
M O B O L I Z E f o r R o a m i n g !M O B O L I Z E f o r R o a m i n g !
How much control over your data roaming costs do you really have?You’vealreadynego/ateddataroamingrateswithotheroperators;factoredaveragecostsintoyourbusinessmodel.Isthatit?
Atthispoint,theonlywaystoreduceroaming-relateddatacostsaretorestrictusageorop/mizehowdataisconsumedbycustomers.Intoday’scompe//vemarket,takingawaylovedservicessuchasFacebookandYouTubewhiletravelingimpactscustomerexperienceand,inturn,loyaltyandreten/on.
Thereisabe-erway.Op/mizedatausagedirectlyonpeoples’mobiledevices–withoutimpac/ngtheiruserexperience.Insteadofappsautoma/callyreques/nghi-resvideosthatmakenodifferenceinviewing,automa/callysetbitratesthatop/mizeuserexperienceandbandwidth.Addi/onally,smartcachingensuresthatsubscribersonlyconsumethedatathat’srequired.Operatorssaveonwholesaledatacosts.
EnterMOBOLIZEforRoaming–anon-deviceop/miza/onsolu/onthatenablesoperatorstoreducetheiroveralldatacosts;whiledeliveringnewvalue-addedservicestosubscribersthatincreaseCustomerLife/meValue(CLV)andNetPromoterScore(NPS).
AT-A-GLANCEMobolize’s mobile data orchestration enables all kinds of opportunities
• Op/mizewholesaledatausage.
• Differen/atedataplanstoaQractnewusers.
• SecureWi-Fi.
• Deliver‘s/cky’valuetominimizechurnthroughincreasedcustomerengagement.
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M O B O L I Z E f o r R o a m i n g !
Move data flow control to the edge. Installedasanapponsubscribers’mobiledevices,MOBOLIZEforRoaminggivesMNOs/MVNOstheabilitytoshape,routeandblockcontenttoop/mizeusage.
Ourpatenteddataop/miza/ontechnologiesmakesureonlynecessarydataisdelivered–elimina/ngwaste,decreasingcostandenhancingthecustomerexperience.
MOBOLIZEforRoamingusestwopatenteddataorchestra/ontechniquestodelivermobiledataandvideoop/miza/on:
Video Pacing• Controlsthebitrateatwhichstreamingvideoisdeliveredtothephone–cu\ngdataconsump/onbyas
muchas80%.
• Configureshowaggressivelyvideoshouldbepaced–choosingbetweenhigherbitratesthatdeliversomesavingsandlowerbitratesthatdelivermaximumsavings,withlessbufferingandstuQering.
• Worksonencryptedvideo,likeYouTubebecauseitrunsonthephone,withtrueapp-levelawareness.
Smart Caching
• Intelligentlyiden/fiesindividualusers’favoriteappsandwebsitesandcachesthemostusedcontent,
todelivermaximumop/miza/on.
M O B O L I Z E f o r R o a m i n g !3
M O B O L I Z E f o r R o a m i n g !M O B O L I Z E f o r R o a m i n g !
Resolu?on! Bandwidth! 2GBDataPlan!
WithoutMobolize! 1080p! 4.5mbps! 62minutesofYouTube!
WithMobolize!720p! 2.1mbps! 136minutesofYouTube!
480p! 0.9mbps! 317minutesofYouTube!
The proof is in the numbers.
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How it works.
Mobolize’svideobitratecontroltechnology(VBC)op/mizesmobilevideobydynamicallypacingadap/vebitratevideosonthedevice–op/mizingdatausagebutnotimpac/ngusers’experience.Videoplayersonthephonerespondbyreques/nglowerbitratevideosfromthestreamingserver.
Itworkswithvirtuallyanyvariablebitratevideo,includingencryptedvideo.Mobolize’strueappawarenessletsitseestreamingvideowithoutrequiringdeeppacketinspec/on(DPI).Worksonstandalonevideoappsandwebsites,aswellasembeddedvideosonwebsite.
FULLNETWORK
RATE
M O B O L I Z E f o r R o a m i n g !
Being on subscribers’ mobile devices enables operators to provide new forms of subscriber engagement & value-added services.
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v SecureWi-Fiwhileroaming–providingpeaceofmindwhenonpublichotspots.
v Pushrewards,offersandno?cesdirectlytousers’mobiledevices–wherevertheyare.
M O B O L I Z E f o r R o a m i n g !M O B O L I Z E f o r R o a m i n g !
Security should be central to your service.Threats to users
Withasmanyas70%ofusersconnec/ngtoanunsecuredWi-Fihotspoteveryweek,themajorityofmobileusersarevulnerabletoawiderangeofthreats:
• Packetsniffers(e.g.AirPcap).
• Hotspotimpersona/on.
• HackedAirBnBhotspots.
• Loginsessionhijacking(e.g.Firesheep).
• Pervasivemonitoring(e.g.NSAandGCHQ).
Give users the Wi-Fi security they need and expect on unsecured public hotspots.• Automa/cprivacyprotec/onthatiseasytouse.
• Encryptsunsecuredtraffictoensuredataisnevervulnerable.
• TheonlySmartVPN™solu/onthatautoma/callyturnsitselfonandoff,makingitfasterandmoreefficient.
AT-A-GLANCEGive users the Wi-Fi security they need and expect while roaming and on unsecured public hotspots.• Ensuresecurityfor
offloadtopublicWi-Fi.
• Bolsteryourbrandasaleaderinsecuritywhiletappingintosubscribertrust,increasingNPS.
• GainvisibilityandcontrolintothemobiletrafficthatgoesoverWi-Fi.
• IncreaseARPU–Wi-Fisecuritycanbeasubscrip/onservicethatisingreatdemandtoday.
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M O B O L I Z E f o r R o a m i n g !M O B O L I Z E f o r R o a m i n g !
Op?on1Encryptedtunnelmayberouted
tooperatorcore
SITEA
SITEB
OPERATORCORE
Op?on2Encryptedtunnelmayberoutedto
Mobolizecloudservice(geo-distributed,auto-scaled)
Encryptsonlyasneeded,tomaximizebaQery&performance Automa/cdetec/onofWi-Fihotspots&
encryp/onofallHTTPfrombothbrowser&apps
How it works.
1. Wheneverauserconnectstoapublichotspot,MOBOLIZEforRoamingautoma/callyoffersSecureWi-Fitotheuser(ifnotbundledoralreadypurchased).
2. WhenMOBOLIZEforRoamingdetectsthatthehotspotisopenorunsecure,itautoma/callyenablesencryp/onforbothwebandapplica/onHTTPtrafficbeforeitleavesthedevice.
3. TheencryptedHTTPtrafficcanbeforwardedfortermina/onateithertheoperator’sinfrastructureoratoneofMobolize’sgeographicallydistributedcloudservers.
4. WhentheoriginalHTTPtrafficisdecrypted,itisthenforwardedtotheapp/webserver.
5. Onthereturnpath,theresponsetrafficisencryptedbyMobolizecloudservers(ortheoperator’sinfrastructure),andremainsfullyprotectedun/litarrivesonthedevice.
6. Wheneverauserdisconnectsfromthepublichotspot,encryp/onisautoma/callydisabled,maximizingperformanceandbaQerylife.
USE CASESprint uses Secure Wi-Fi to increase ARPU
• PromotesSprint’sconcernforsubscribersafety.
• Keepssubscriberssafeall/me–wherevertheyare.
• MajorityofmobiletrafficgoesoverWi-Fi.
• IncreasesARPUbyprovidingWi-Fisecurityasapaidservice.
• ContextualalertspromoteshighaQachrates.
• HighCLV;lowchurn.
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M O B O L I Z E f o r R o a m i n g !
Take the lead in contextual marketing and notification.MOBOLIZEforRoaminghelpsmobileoperatorsengagewithsubscribersatthe‘momentofintent’–poweringmanydatamone/za/onandcustomerengagementopportuni/esforoperators.MOBOLIZEforRoamingletstheoperatorsellcontextuallybymakingrelevantno/cesand/orofferstousersatthebestpossible/me.Operatorscandifferen/atetheirofferings,increasesalesofvalue-addedservicesandimprovecustomerexperience.
A win-win for everyone.
• Real-/metrafficalertshelpupsellservices.
• Deliverrelevantoffersandopportuni/es,attheright/me,attherightplace.
• Selldataplansandservicesbasedonwhatsubscribersaredoingatthemoment.
• Configureeventwatching(e.g.accessingacertainapporwebsite).
• Sendreal-/meno/fica/ons(e.g.customercareapp).
• Understandtheuser’scontexttomakethebestoffer,increasingconversionrates.
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USE CASEMacy’s uses surveys to build brand and learn more about consumers in new direct-to-consumer marketing
Push gifts, offers & notices directly to users’ mobile devices at the right time – wherever they are
USE CASEROK Mobile funds unique services and promotions with data cost savings from music subscriptions, life insurance, roadside assistance, and more.
M O B O L I Z E f o r R o a m i n g !
Mobolize’s on-device software enables mobile providers to See, Control and Monetize data on any cellular or Wi-Fi network. Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs) and app providers use Mobolize’s mobile data orchestration solutions to enhance customer engagement and increase revenue – driving Customer Lifetime Value (CLV) and Net Promoter Score (NPS).
Corporate Headquarters2716 Ocean Park Blvd. Tel: +1-310-693-8340Suite 3055 www.mobolize.comSanta Monica, CA 90405 [email protected] United States
M O B O L I Z E f o r R o a m i n g !
EliminateWi-Fi&encrypteddata“blindspots”foracompleteviewofusage
SEE
CONTROLShape&routeanytraffictoop/mize,protect&managesubscriberusage
Differen/ateserviceswithsponsoreddataplans,value-addedservices&contextualofferstoincreaserevenue,driveadop/on&reducechurn
MONETIZE
About Mobolize
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