Managing Change
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Managing Change How to Succeed in a Recruiting World of Overwhelming Change
description
Presentation at NAGAP 2009 Annual Conference in NYC by Brian Niles
Transcript of Managing Change
Managing ChangeHow to Succeed in a Recruiting World
of Overwhelming Change
Albright College Undergraduate AdmissionsLa Salle University Graduate Admissions
NAGAP 1995 - “What is WWW?”Started TargetX in 1998 - Email Campaigns
Integrated CRM SolutionOnline Application / Event Manager
Email Campaigns, Online ChatsBlogs & Social Networks
Campus Visit AuditsSearch & Creative Services
350 College & University Clients
Online. In Print. In Person.
What did you learn at NAGAP?
What roadblocks do you foresee?
Searching OnlineStealth Prospects
Unopened Direct MailEasier to Apply to More Schools
Parental Involvement ContinuesLonger Search Timeline
The Real StoryThe Real Cost
Frustrating WebsitesCorny, Uninspiring Offers
Inauthentic Visit ProgramsTalking About You Online
Humans instinctively resist change.
10 Ways toManage Change
10 Ways to Lead Change
1Differentiate or Die
The MBA for theWorking Professional.
“Where Smart People Go.”
Quality No Longer Differentiates.
2009 J.D. PowersMost Reliable Cars
Buick & Jaguar(Lexus dropped to 2nd)
Stop Studying Your Competition.
Commodityanything for which there is demand, but which is supplied
without qualitative differentiation across a market
Stories not Stats.People not Programs.
Text
Michael Sexton, Dean of Admissions, Lewis & Clark College
What’s your elevator pitch?
What’s your Twitpitch?
2Do What You Do Best(oursource the rest)
What is your college“in business” for?
BookstoreFood Services
Information TechnologyHousing
what’s next?
3Get Everyone On Board(or get them off)
Everyone is replaceable.Everyone is accountable.Everyone has ownership.
Do you know what your staff spend their time
doing?
4Share Information(especially financials)
Knowledge is Power.Empower your People.
Hire the best people you can afford, pay them well, get out
of their way.
TargetX Human Resources Strategy, 1998-Present
5Question Everything
Communication PlanOff-Campus vs. On-Campus
Staff & Their RolesThe Recruiting Budget
Your Students
6Change Your Language
You provide a service.You accept money for it.You have delivery costs.
You pay people. You may (or not) have profits.
It’s a Business.Stop thinking it’ssomething else!
BusinessConsumers or Customers
Sales & MarketingCosts, Return, Investment
Experience
Train staff differently.Provide different tools.Create different plans.
Set different goals.
7Read Different Stuff
8Participate Online
Watch. Listen.Participate. Share.
9Read & Measure Everything(but go with your gut)
Pew.orgNoel-Levitz
Harris Interactive
Our Delicious Account
Resist the Fad.
10Take the Chairs Away
SubigentesHumanitas
Mortuas
OverthrowingDead Culture
The Times They Aren’t a Changing.
They already have.
![Leading and Managing Change [Change Management]](https://static.fdocuments.in/doc/165x107/548cc28cb4795976498b4569/leading-and-managing-change-change-management.jpg)
