Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]
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Transcript of Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]
![Page 1: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/1.jpg)
Managing Agency PPC the 80/20 Way:
How to Achieve Better Results with
Less Effort
Brought to you by:
www.wordstream.com/learn#AgencyPPC
![Page 2: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/2.jpg)
www.wordstream.com/learn
Want to get smart in paid search?
AgencyPPC
![Page 3: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/3.jpg)
Join the conversation on Twitter
#AgencyPPC
@WordStream
@ErinSagin
@RandiatWork
AgencyPPC
![Page 4: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/4.jpg)
Meet our WordStream Experts
AgencyPPC
Erin SaginCustomer Success Manager
@erinsagin
• Spoke at PubCon in Las Vegas
• Has specialized in paid search for 3+ years
• Team consults for over 1,000 agencies
Randi LuciusSenior Paid Search Specialist
@randiatwork
• Been doing PPC for 6 years & has been at WordStream for over 3 years
• Helps manage over $220k/month across multiple client accounts
![Page 5: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/5.jpg)
AgencyPPC
Running an agency isn’t always easy…
…but we’re here to help!
![Page 6: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/6.jpg)
Today’s Agenda
• Recruiting PPC superstars
• Identifying and attaining long term clients
• Kicking off the customer relationship
• Managing multiple accounts simultaneously
• Sharing your success with clients
• Keeping on top of an ever-evolving industry
AgencyPPC
![Page 7: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/7.jpg)
AgencyPPC
Recruiting PPC Superstars
![Page 8: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/8.jpg)
Identifying Talent
• Define required skillset
• Don’t obsess over experience
• Preparation is key
• References can be eye opening
AgencyPPC
![Page 9: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/9.jpg)
Attaining New Clients
AgencyPPC
![Page 10: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/10.jpg)
Elliott Reid• Agency Sales Team Manager
• 2 years helping agencies &advertisers acquire new clients
• 1 years coaching/managing a team of 8 to help agencies acquire and manage PPC accounts
• Has worked with 1,000s of agencies of all sizes
• @ElliottPReid
AgencyPPC
![Page 11: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/11.jpg)
Recommendations
What to do?
• Step 1: Make Biz Dev a focus and allocate time
• Step 2: Tap into your existing network
• Step 3: Get noticed
• Step 4: Get to know their business
• Step 5: It’s all about VALUE
AgencyPPC
![Page 12: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/12.jpg)
Lastly…
AgencyPPC
![Page 13: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/13.jpg)
Identifying Long Term Clients
AgencyPPC
![Page 14: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/14.jpg)
Red Flags1. History of bad behavior
in AdWords
2. Lack of trust/respect
3. Goals are unreasonable or undefined
4. Poor online reputation
5. Opposed to testing new strategies
6. Commitment-phobes
7. Their website sucks (and they refuse to acknowledge it)
AgencyPPC
![Page 15: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/15.jpg)
Devising a Sales Approval Process
• Have the potential client give clear goals
• Look at past performance – how are they currently doing? How off are they from their goals?
• Are their goals reasonable?
• Find some easy wins
AgencyPPC
![Page 16: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/16.jpg)
Kicking Off the Customer Relationship
AgencyPPC
![Page 17: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/17.jpg)
Starting Off on the Right Foot
• Get to know the client and their business
• Even if you understand the business from the sales process, make sure you ask more in-depth questions
• Set clear expectations from day 1
• You’re the expert in PPC, they’re the expert in their business
• Don’t promise immediate results, just steady improvement
• Set up an initial project plan with action items
• Take notes and keep a record of your first few calls
AgencyPPC
![Page 18: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/18.jpg)
Managing Multiple Accounts Simultaneously
AgencyPPC
![Page 19: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/19.jpg)
How to Stay Sane
• Don’t get weeded by the busy work—if you’re the brains of the operation, be the brains
• Develop a way to touch all of your accounts everyday – this make sure nothing hits you out of nowhere!
• Set time aside to respond to client emails – don’t stop what you’re working on to respond to every little email!
• Set priorities – create a list of items that need to be done, then prioritize them. Make sure you get the most important items done first
AgencyPPC
![Page 20: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/20.jpg)
Use Automated Solutions
AgencyPPC
![Page 21: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/21.jpg)
Sharing Successes with Clients
AgencyPPC
![Page 22: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/22.jpg)
Reporting
• Create an easy to use template for your reports, that can also be easy to customize, because…..
• Each client has different reporting needs – work with your client to create the right report for them
• Find a way that’s easy for you, too!
AgencyPPC
![Page 23: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/23.jpg)
Prove You’re the Reason the Phone is Ringing
AgencyPPC
![Page 24: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/24.jpg)
PPC Advisor Success Report
AgencyPPC
![Page 25: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/25.jpg)
Keeping Up With the Industry
AgencyPPC
![Page 26: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/26.jpg)
Keeping Up With the Industry
• Use a news aggregator to follow PPC blogs
• Become a #ppcchat regular
• Get involved in SEM conferences
• Build a positive relationship with industry leaders
• Keep watching webinars!
AgencyPPC
![Page 27: Managing Agency PPC the 80/20 Way: How to Achieve Better Results with Less Effort [Webinar]](https://reader030.fdocuments.in/reader030/viewer/2022032420/55a507d21a28ab047b8b46d0/html5/thumbnails/27.jpg)
Q & A
AgencyPPC