Managerial Economics, 2013, 320 pages, Luke Froeb, Brian McCann, Michael Ward,Mikhael Shor, 1133951481, 9781133951483, Cengage Learning, 2013

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Teach your MBA students how to use economics to solve business problems with this breakthroughtext. MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 3E covers traditional materialusing a problem-based pedagogy built around common business mistakes. Models are usedsparingly, and then only to the extent that they help students figure out why mistakes are made,and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactiveapplications place students in the role of a decision maker who has to not only identify profitabledecisions, but also implement them. The lively book provides an excellent ongoing reference forstudents pursuing business careers. Instructor's remark, The Froeb/McCann/Shor/Ward textbook isdesigned for decision makers. Each chapter provides logical steps to solve common butmisunderstood business problems. The books candor and novelty make for easy, enjoyablereading.Important Notice: Media content referenced within the product description or the producttext may not be available in the ebook version.

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