Media• What is media…….?

• What is e-media………?

• What are they…………?

INFLUENCE OF

TELEVISION ON

CHILDREN:

INFLUENCE OF

TELEVISION ON

CHILDREN:

Learning ability:

• Knowledge about good and bad.

• Watching TV Impedes the growth of longer

attention spans.

• TV Interferes with the development of

intelligence, thinking skills and imagination.

• Watching TV Interferes with the

development of reading skills.

• Watching TV decreases the time for

developing speaking skills.

Behavioral change:• Avoid social interaction

• Influencing children into becoming aggressive in

nature and to tolerate violence.

• Using the dialogues used by their favorite

cartoon/actor.

• Unwanted thoughts may start coming to their mind

which can divert their attention from studies

• It can create disturbance in child’s life and make his

or her life stressful.

Business prospect:• Children are a captive audience:

• $15-17 billion is spent by companies

advertising to children in the US.

• Brand loyalty at a young age

• Children (under 12) and teens influence

parental purchases totaling over $130-670

billion a year.

INFLUENCE OF INTERNET ON

CHILDREN:

INFLUENCE OF INTERNET ON

CHILDREN:

Learning ability:

• Informative about how to dress, behave, talk and play

sport

• Lack of self creativity.

• Likely to learn more of bad things.

• selective learning has increased.

• Decreased retention power.

• Attention span has increased.

• Increased knowledge about various matured things.

Social behaviour:

• Lack of interest on social gathering.• Living Fantasy and Escapism.• Change of thinking method.• Affect to health.• Chances of negative attitude is more.• Long memorization may not possible.• Not following of tradition and culture of

family.

Business prospect:

• Increase of non needed purchases.

• Choice of brand has been increased.

• Brand loyalty also increased.

• Increase of sale of e-gaming and e based

items.

INFLUENCE OF TELE PHONE

ON CHILDREN:

LEARNING ABILITY:

Use of messaging language has been increased.

Improve of vocabulary.

Improving communication.

Lack of interest towards studies.

SOCIAL BEHAVIOUR:

Increased lying habit.

Becoming more sociable.

Less time spending habit with family

members.

Social Utility-obtain an almost real

contact with people on telephone.

Time Consuming Activity

BUSINESS PROSPECT:

Increased teleshopping.

Direct contact with producing firms.

Knowledge about offerings of particular firm.

Thankin

g You“Dreams of man and smile of

woman can do anything in this world”.

-Napolean