Management Reporting Solution in O2 Czech...

Jan MišunSenior Manager, BI (Usage) and Financial Reporting & Planning

[email protected]

Management Reporting Solution

in O2 Czech Republic

2

Agenda

Introduction O2 Czech Republic

BI & Reporting Strategy

DEMO

Management Reporting

Advanced Users / Analyses

IT – Consumer Operational Reporting in SSRS

Mobile BI (Datazen)

Q&A

3

The leading digital economy enabler in the Czech Republic…

…and the fastest growing operator in Slovakia

• Leading fixed/mobile operator

• Fastest growing Pay TV provider

• Leading fixed BB provider

• No. 3 mobile (26% m.s.), the

fastest growing

• Voted “Operator of the Year”

for the 5th consecutive year by

customers

• 4,910k Mobile

• 864k fixed voice lines

• 796k xDSL

• 193k IPTV

• 1,773k Mobile

Figures as of 30th September 2015 (KPIs)

Group Slovakia

[1] O2 CR branch in Slovakia,Tesco Mobile CR, Internethome, ICA

Czech Republic

TV

Family

IT Services

Other [1]

4

Data Marts

Dec’14 – Non-homogeneous BI, Several Data Stores and Excelmarts …

Non-homogeneous BI platform

Complicated environment & processes

Reliance on “Excelmarts”

Knowledge gap at end-user

Several data stores

Slow development reaction time

Non-optimized FTE effort

Demand for “excel” format output

Risk of “Shadow” IT in commercial divisions

Data Marts

Sandboxes CDM RDM

Data Marts Data Marts Data Marts

EDW ERP ODS

Financials &KPI’s

Budgets &Forecasts

Microstrategy

Source Systems

Reports / Dashboards MSTR Dashboards

Finance reporting

CD Operational reporting (SSRS)

VODWH

5

BI (usage) & Reporting Strategy

Consolidated BI platform with single version of truth

Familiar BI tools

Agile development

Financial, operational and analytical data in one environment

Security and managed user access

BI university, business dictionary & report catalogue

Develop data driven decision culture

Knowledge development & shifting focus towards advanced analytics

6

Timescale & Resources

BI Strategy Discussion

Financial planning & mgnreporting tool (RfP)

IT Infrastructure consolidation & installation

EDW stabilization - BI IT (D-1)PDM development (L2 layer)

BI Dictionary, Report Catalogue & BI University

Dashboards & ReportsMSTR decommissioning

1Q 15 2Q 15 3Q 15 4Q 15 1Q 16 2Q 16

EDW - Teradata

EDW - Production Datamart

SQL – SSAS (GM per ICO)

SQL Server consolidation

Office 2013

Reporting Services, Analysis Services

Power View, Power Pivot

Confluence

Lookup (master data) management Master Data Services

RfP

7

Data Marts

Nov’15 – Consolidated BI Platform and Acceptable End-user Interface

Consolidated BI platform

Single version of “truth”

Work synergies

Improved data quality

Grow in-house BI intelligence

Powerful BI tools for everyone (Excel)

Standardized reporting

Agile report/dashboard development

Financial, analytical & operational data in one environment

Fin planning (RfP) & Presentation layer (RfP)

EDW ERP VODWH

Source Systems

CDM RDM PDM

Data MartsSSAS - OLAP

Financialplanning & reporting

Master Data

Self-serviceBI

Corporate BI

Business DictionaryReport Catalogue

UDM WS

9

Information Management

Management Reporting - Power View

Data Stores SQL Server

Integration Services Master Data Services

Data Models Analysis Services OLAP

Self-service BI

ExcelMaster Data

add-in

Corporate BI

Reporting Services

Datazen

Power BI add-insQuery, Pivot, View, Map

Other add-ins

Top

Management Management

Top & Middle Mng Focus

Daily / Weekly / Monthly

Focused on Key Products

Agile development

Standardized layout

Performance management –Power Pivot

Share disks (managed access) & SharePoint test

10


Analytical Reporting – Power Pivot, SSAS

Data Stores


Data Models Analysis Services Tabular

Self-service BI

Master Data add-in

Corporate BI

Reporting Services

Datazen

Other add-ins

PresentationLayer

Power Pivot Gallery

Power View

Pokročilí

uživatelé

Standardní

uživatelé

Analytical teams focus -commercial units & finance


Focused on Key Areas/Products

Agile development

Power Pivot

Share disks (managed access) & SharePoint test / Cloud

11


Analytical Reporting - SSRS & SSAS, EDW (Teradata)

(Gross Margin per Customer – ICO/RC)

Data Stores SQL Server



Self-service BI

ExcelMaster Data

add-in

Corporate BI

Datazen


Other add-ins

PresentationLayer

Power Pivot Gallery

Power View

Standardní

uživateléManagement

Mng and Analytical teams focus - commercial units & finance

Monthly

GM per ICO (profitability) - EDW

CETIN charge allocation (ICO / Customer) - EDW

Agile development

12


Master Data Management

Data Stores

Integration Services


Analysis Services OLAP

Self-service BI

Excel

Corporate BI

Reporting Services

Datazen


Other add-ins

PresenationLayer

Power Pivot Gallery

Power View

Pokročilí

uživatelé

Standardní

uživatelé

13


IT Operational Consumer Reporting (SSRS)

Data Stores



Analysis Services OLAP

Self-service BI

ExcelMaster Data

add-in

Corporate BI

Datazen


Other add-ins

PresentationLayer

Power Pivot Gallery

Power View

Salesman,

AgentManager,

Team Leader

Sales team focus - brand stores / franchise stores

- call centers (int / ext)

- back office

- SMB segment

Daily

Agile development- Visual Studio + Team Foundation Server

- Report Builder

14

Reporting Services Usage

0

200

400

600

800

1 000

1 200

1 400

1 600

1 800

2 000

0

50 000

100 000

150 000

200 000

250 000

Ap

r 13

Jun

13

Au

g 1

3

Oct 13

Dec 1

3

Fe

b 1

4

Ap

r 14

Jun

14

Au

g 1

4

Oct 14

Dec 1

4

Fe

b 1

5

Ap

r 15

Jun

15

Au

g 1

5

Oct 15

Usage Development by Month

View Count User Count

0

200

400

600

800

1 000

1 200

0

5 000

10 000

15 000

20 000

25 000

30 000

00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Usage by Hour (Oct 2015)


0

200

400

600

800

1 000

1 200

1 400

0

5 000

10 000

15 000

20 000

25 000

30 000

35 000

40 000

45 000

50 000

Usage by Weekday (Oct 2015)


0

50

100

150

200

250

300

350

400

Ap

r 13

Ma

y 1

3Jun

13

Jul 13

Au

g 1

3S

ep 1

3O

ct 13

Nov 1

3D

ec 1

3Jan

14

Fe

b 1

4M

ar

14

Ap

r 14

Ma

y 1

4Jun

14

Jul 14

Au

g 1

4S

ep 1

4O

ct 14

Nov 1

4D

ec 1

4Jan

15

Fe

b 1

5M

ar

15

Ap

r 15

Ma

y 1

5Jun

15

Jul 15

Au

g 1

5S

ep 1

5O

ct 15

Active Reports (including subreports)

Total

15

Reporting Services Usage

1

2

2

3

3

4

8

14

26

1673

Divize práv.a reg.záležitosti

Interní audit a řízení rizik

O2 ITS s.r.o.

Divize lidské zdroje

IT

Strategie a rozvoj

Divize firemních zákazníků

Service Unit

Divize Finance

Divize rezidentních zákazníků

0 500 1000 1500 2000

Users by Division (Top 10, Oct 2015)

24

30

30

44

44

62

65

109

119

588

0 100 200 300 400 500 600 700

Ext.specialista péče o zákazníky

Konzultant prodeje - SMB…

Ext.junior konzultant rez.CC-…

Senior konzultant - Zástupce…

Konzultant prodeje

Ext.junior konzultant rez.CC-…

Vedoucí značkové prodejny

Ext.senior account manager

Junior konzultant prodeje

Externí pracovník

Users by Job Position (Top 10, Oct 2015)

0,00%

0,01%

0,01%

0,01%

0,01%

0,02%

0,03%

0,90%

6,39%

92,62%

0% 20% 40% 60% 80% 100%

Mhtml

HTML4.0

Tiff

Word

XML

Atom

Csv

PDF

Excel

Online

Used Renderer (Oct 2015)

16


Mobile BI - Datazen

Data Stores



Self-service BI

ExcelMaster Data

add-in

Corporate BI

Reporting Services


Other add-ins

PresentationLayer

Power Pivot Gallery

Power View

Top / Middle

ManagementSales

Management

Top & Middle & Sales Mng


Aggregated View

Key sales metrics / financials / operational indicators

Agile development

Management Reporting Solution in O2 Czech...

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