Management presentation
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Transcript of Management presentation
It's a new you today !
Group Member
Loh Tze Jye – Multimedia Project Manager
Pong Yee Seng – Video Producer
Ong Zi Yang – Video Producer
Ngau Jin Lun – Multimedia Content Developer
Queenie Phuah Ke Hui – Multimedia Content Developer
Ong Lay Hoon – Photomedia Designer
Wong Shiao Hua – Photomedia Designer
Group Member
Objective
1) To fund-raising for the coming Multimedia FYP Exhibition.
2) To link the application of multimedia into campaign.
3) To introduce a chance to student and staff of TAR College to have professional makeup and photo-shooting.
Mission Statement
To provide make-up, spray tattoo, nail art to the customer with professional photography with outcome of digital picture and digital photo-frame.
Product
Product Introduction
Our Product is Makeup Service, Spray Tattoo, Nail-art and Photography with outcome of Digital Photo in JPEG format and Digital Photo Frame in MOV format.
1. Customer will choose the package of product.
2. Customer will having makeup service/ spray tattoo/ nail-art by makeup artist.
3. They will be photograph for customer
4. Photo will be retouching, and it will out come with digital photo frame.
5. Customer will get the output
Product Sample
Digital Photo in JPEG format.
Product Sample
Digital Photo Frame in MOV format.
Pricing/ Package Offer
Package A: RM 10 - RM 20Photo Shooting only1. Individual RM10 2. Pair RM15 3. Group of 3-8 persons RM 20Package B: RM 10 per person1. Tattoo Painting onlyPackage C: RM 20 per person (2+1)1. Make Up + Tattoo Painting + Photo Shooting OR 2. Make Up + Nail Art + Photo Shooting
Package D: RM 30 per person (3+1)1. Make Up + Tattoo Painting + Nail Art + Photo Shooting
Pricing/ Package Offer
You will need to wear own outfit & we will shoot based on the theme you had selected.
Grab the chances to bring home exclusive goodies bag..
Analysis
Target Market
Student and staff in TARC.
Age average between 18-24 years old.
Main focus on female. However male consumer will be paying more marketing strategy.
Unique Selling Point (USP)
Providing professional photography in affordable price
Providing professional makeup/ spray tattoo/ nail-art with lower price compare to the market
Provide digital outcome to the customer
Category Background / Competitor Analysis
A. By mid-autumn 2008, there is a photo booth for chinese traditional wear (hanfu). This was well accepted by the customer. Unique Selling Point: 1. Photo print our immediately. 2. Themed photography 3. Professional photography with lower price
B. By 16 Oct 2012, Maybeline have their promotional counter in Canteen 2 foyer. This has been attracted many female student to make up themselves Unique Selling Point: 1. Branded Cosmetics 2. Professional Photography with touch up 3. Photo will upload to Facebook for Like & Share. 3. F.O.C
Marketing Strategy
1. Online pre-order before the day of event
2. Joined flyer/leaflet/poster with JUMPSTART flaglines
3. Trial price for specific product in the first day
4. Upload to Facebook for Like & Share contest with prize
5. Invite model for the first tryout
6. Invite prior customer for a catwalk session.
7. Distribute limited goodies bag with first come first serve basis.
8. Collaboration with other JUMPSTART programs.
Risk Managment
1. Lack of welcome by the audience - Increase promotional strategy, e.g canteen 2 promotion - Price bargain or provide some service with lower price.
2. Electricity breakdown - Replace the output service with another services - E-mail the output to the customer once electricity recovered or the second day.
3. Crowded - Provide queue ticket to avoid long queue
Promotional Material
Leaflet Design
Website Design
Website Design
Website Design
Facebook Product Page
Budget
Income Expentidure
Estimated Income for 4 days RM2400
-Expentidure RM 680
Makeup Artist RM 200
Promotional Material RM 150
Cloth (Photobooth BG) RM 30
Booth Decoration RM 50
Tattoo Spray RM200
Nail-art Material RM 30
Total Expentidure RM 680
Gross Income RM 1720
Thank You