It's a new you today !

Group Member

Loh Tze Jye – Multimedia Project Manager

Pong Yee Seng – Video Producer

Ong Zi Yang – Video Producer

Ngau Jin Lun – Multimedia Content Developer

Queenie Phuah Ke Hui – Multimedia Content Developer

Ong Lay Hoon – Photomedia Designer

Wong Shiao Hua – Photomedia Designer

Group Member

Objective

1) To fund-raising for the coming Multimedia FYP Exhibition.

2) To link the application of multimedia into campaign.

3) To introduce a chance to student and staff of TAR College to have professional makeup and photo-shooting.

Mission Statement

To provide make-up, spray tattoo, nail art to the customer with professional photography with outcome of digital picture and digital photo-frame.

Product

Product Introduction

Our Product is Makeup Service, Spray Tattoo, Nail-art and Photography with outcome of Digital Photo in JPEG format and Digital Photo Frame in MOV format.

1. Customer will choose the package of product.

2. Customer will having makeup service/ spray tattoo/ nail-art by makeup artist.

3. They will be photograph for customer

4. Photo will be retouching, and it will out come with digital photo frame.

5. Customer will get the output

Product Sample

Digital Photo in JPEG format.

Product Sample

Digital Photo Frame in MOV format.

Pricing/ Package Offer

Package A: RM 10 - RM 20Photo Shooting only1. Individual RM10 2. Pair RM15 3. Group of 3-8 persons RM 20Package B: RM 10 per person1. Tattoo Painting onlyPackage C: RM 20 per person (2+1)1. Make Up + Tattoo Painting + Photo Shooting OR 2. Make Up + Nail Art + Photo Shooting

Package D: RM 30 per person (3+1)1. Make Up + Tattoo Painting + Nail Art + Photo Shooting

Pricing/ Package Offer

You will need to wear own outfit & we will shoot based on the theme you had selected.

Grab the chances to bring home exclusive goodies bag..

Analysis

Target Market

Student and staff in TARC.

Age average between 18-24 years old.

Main focus on female. However male consumer will be paying more marketing strategy.

Unique Selling Point (USP)

Providing professional photography in affordable price

Providing professional makeup/ spray tattoo/ nail-art with lower price compare to the market

Provide digital outcome to the customer

Category Background / Competitor Analysis

A. By mid-autumn 2008, there is a photo booth for chinese traditional wear (hanfu). This was well accepted by the customer. Unique Selling Point: 1. Photo print our immediately. 2. Themed photography 3. Professional photography with lower price

B. By 16 Oct 2012, Maybeline have their promotional counter in Canteen 2 foyer. This has been attracted many female student to make up themselves Unique Selling Point: 1. Branded Cosmetics 2. Professional Photography with touch up 3. Photo will upload to Facebook for Like & Share. 3. F.O.C

Marketing Strategy

1. Online pre-order before the day of event

2. Joined flyer/leaflet/poster with JUMPSTART flaglines

3. Trial price for specific product in the first day

4. Upload to Facebook for Like & Share contest with prize

5. Invite model for the first tryout

6. Invite prior customer for a catwalk session.

7. Distribute limited goodies bag with first come first serve basis.

8. Collaboration with other JUMPSTART programs.

Risk Managment

1. Lack of welcome by the audience - Increase promotional strategy, e.g canteen 2 promotion - Price bargain or provide some service with lower price.

2. Electricity breakdown - Replace the output service with another services - E-mail the output to the customer once electricity recovered or the second day.

3. Crowded - Provide queue ticket to avoid long queue

Promotional Material

Leaflet Design

Website Design

Website Design

Website Design

Facebook Product Page

Budget

Income Expentidure

Estimated Income for 4 days RM2400

-Expentidure RM 680

Makeup Artist RM 200

Promotional Material RM 150

Cloth (Photobooth BG) RM 30

Booth Decoration RM 50

Tattoo Spray RM200

Nail-art Material RM 30

Total Expentidure RM 680

Gross Income RM 1720

Thank You