Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.
-
Upload
reyna-hallows -
Category
Documents
-
view
216 -
download
0
Transcript of Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.
![Page 1: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/1.jpg)
Management Information Systems, Sixth Edition
Chapter 8:
The Web-Enabled Enterprise
![Page 2: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/2.jpg)
Management Information Systems, Sixth Edition 2
Objectives
• Describe how the Web and high-speed Internet connections are changing business operations
• Explain the functionality of various Web technologies
• Compare and contrast options for Web servers• Explain basic business-to-business and
business-to-consumer practices on the Web• Explain the relationship between Web
technologies and supply chain management
![Page 3: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/3.jpg)
Management Information Systems, Sixth Edition 3
Objectives (continued)
• Give examples of features and services that successful business Web sites offer
• Learn about online annoyances such as spam and adware, and how to protect against online identity theft
![Page 4: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/4.jpg)
Management Information Systems, Sixth Edition 4
Web Business: Growing and Changing
• DLA Piper LLP is the second largest law firm in the world– 3200 lawyers in 24 countries and 63 offices
around the world
– Uses eRoom, a Web-based collaboration and document-sharing tool from EMC Corp.
– Saves 15,000 labor hours annually, uses and mails significantly fewer paper documents, and reduces redundant work
![Page 5: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/5.jpg)
Management Information Systems, Sixth Edition 5
Web Technologies: A Review
• Several standards and technologies enable the Web to deliver rich information, including:– HTTP, HTML, XML– File Transfer– RSS– Blogs– Wikis– Podcasting– IM– Cookies
![Page 6: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/6.jpg)
Management Information Systems, Sixth Edition 6
HTTP
• Hypertext Transfer Protocol (HTTP): transfer and download Web information
• HTTPS: HTTP secure for confidential data exchange
• Uniform Resource Locator (URL): unique address given to each Web site– IP address: a special numeric address
• Domain name: unique name for a Web site, constructed with letters– URL also refers to the domain name
![Page 7: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/7.jpg)
Management Information Systems, Sixth Edition 7
HTML and XML
• Hypertext Markup Language (HTML): helps developer create Web pages– Determines look and location of content
• Extensible Markup Language (XML): enables creation of various data types– Conveys the meaning or content of the data
• XHTML: combination of XML and HTML– Uses opening and closing tags to control format
![Page 8: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/8.jpg)
Management Information Systems, Sixth Edition 8
![Page 9: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/9.jpg)
Management Information Systems, Sixth Edition 9
File Transfer
• File Transfer Protocol (FTP): used to transmit whole files– Used in all downloads from Web sites
– Any type of file can be transferred
– Can place files on a server for shared use
– Often used to deliver purchased software products on Web sites
![Page 10: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/10.jpg)
Management Information Systems, Sixth Edition 10
RSS
• Really Simple Syndication (RSS): family of XML file formats that allow automatic downloads of content on a subscription basis– Helps users check for updates
– Communicates short descriptions of content
– Allows transmittal of new information
– Useful on news Web sites
– Also called Rich Site Summary
![Page 11: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/11.jpg)
Management Information Systems, Sixth Edition 11
Blogs
• Blog: contraction of “Web log”– Invites surfers to post opinions and art– Focuses on a topic or set of topics– Trackback: a tool that notifies bloggers when
their posts have been mentioned elsewhere on the Web
• Blogs are often used by businesses• Importance of blogs to commercial organizations
is to find out what blog participants think and say about the organization
![Page 12: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/12.jpg)
Wikis
• Wiki (from Hawaiian, meaning “quick”): Web application that enables users to add to and edit the contents of Web pages– All the software required to edit the Web pages is
embedded in the pages themselves
• Wikipedia: a popular online encyclopedia• Wiki technology is a popular ingredient in
groupware (software used for collaboration)
Management Information Systems, Sixth Edition 12
![Page 13: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/13.jpg)
Management Information Systems, Sixth Edition 13
![Page 14: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/14.jpg)
Management Information Systems, Sixth Edition 14
Podcasting
• Podcast: publishing sound and video on the Web for download– Usually on a subscription basis
• Uses include:– “Time-shifted” broadcast of radio station
programs for later listening– Audio tours in museums– Lectures in distance learning courses– Garageband.com
• Allows aspiring musicians to post music tracks
![Page 15: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/15.jpg)
Management Information Systems, Sixth Edition 15
Activity on Twitter and Blogging
• Create a Twitter account if you have one.•Follow our own CIS Account CIS-COM or find CISCOM96941•Follow two people/organization that has to do with technologies•Follow 1 celebrity that you like•Follow 1 person/organization that has to with Micronesia
•Tweet something about yourself•Response/Reply to my tweet for today.•Read some article in one of the account about technology that youhave followed.
•Tweet something about it.•Retweet any tweet that you like to re-tweet
•Post your experience at www.blogger.com (a Google email accountis more preferable to login here). Make sure that you put your name on your blog.•Send your blog link to [email protected] with the title My Blog – Your name follows
![Page 16: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/16.jpg)
Management Information Systems, Sixth Edition 16
Instant Messaging
• Instant messaging (IM): real-time chat– Form of synchronized e-mail– Chat room: communicate with a group– Free applications for IM include:
• AIM: AOL instant Messenger• Yahoo Messenger• MSN Messenger• ICQ• Trillian
– Business uses• Customers can chat with sales or support reps
![Page 17: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/17.jpg)
Management Information Systems, Sixth Edition 17
![Page 18: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/18.jpg)
Management Information Systems, Sixth Edition 18
Cookies
• Cookie: small file that stores information about a Web site visitor, stored on the visitor’s computer– Usually records the surfer’s ID– Often stores the surfer’s preferences– Provides convenience to consumers– Can be temporary (single session) or permanent– Potential for intrusion into surfer privacy
• Clickstream tracking: tracks a surfer’s clicking activities
• Spyware: traces and reports online behavior
![Page 19: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/19.jpg)
Management Information Systems, Sixth Edition 19
Proprietary Technologies
• Proprietary technology: intellectual property of developer, not free for all to use
• Examples:– Local search engine
– Shopping cart applications
– Wish lists
– Video streaming tools
– Tools to analyze and predict Web visitor behavior, especially shopper behavior
![Page 20: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/20.jpg)
Management Information Systems, Sixth Edition 20
Exercise No. 12
![Page 21: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/21.jpg)
Management Information Systems, Sixth Edition 21
Web-Enabled Business
• Web-enabled business are classified according to the interacting parties:– Business-to-business (B2B)
– Business-to-consumer (B2C)
– Government-to-business
– Government-to-consumer
![Page 22: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/22.jpg)
Management Information Systems, Sixth Edition 22
B2B Trading• Business-to-business (B2B): trading between
businesses only• B2B forms include advertising through:
– Search advertising: advertisements placed on a search site result page
– Banners: images placed on Web sites that link to a company site selling a product or service
• Impression: occurs when a page with a banner is downloaded
• Reach percentage: the percentage of Web users who visited a site in the past month
![Page 23: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/23.jpg)
Management Information Systems, Sixth Edition 23
![Page 24: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/24.jpg)
B2B Trading (continued)
• Exchanges and auctions act as online marketplaces
• Intranet: network used only by employees of an organization
• Extranet: network shared by employees of different organizations, usually business partners
• Exchange: extranet for organizations that deal in products and services of a particular type– Exchange operator profits from transaction fees
• Auction: sells a great variety of items
Management Information Systems, Sixth Edition 24
![Page 25: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/25.jpg)
Management Information Systems, Sixth Edition 25
![Page 26: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/26.jpg)
B2B Trading (continued)
• Online business alliances: collaboration between businesses in establishing a Web site– Site operator works for the allied companies
– Suppliers are invited to sell through the site and compete among themselves, driving prices down
Management Information Systems, Sixth Edition 26
![Page 27: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/27.jpg)
Management Information Systems, Sixth Edition 27
B2C Trading
• Business-to-consumer (B2C): trading with the general public
• E-Tailing: online retailing to consumers• Fulfillment activities: picking, packing, shipping• Consumer profiling: know customers better by
gathering information about their online activities– Some consider this a violation of privacy
• Conversion rate: the proportion of site visitors who make a purchase
![Page 28: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/28.jpg)
Management Information Systems, Sixth Edition 28
![Page 29: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/29.jpg)
Management Information Systems, Sixth Edition 29
![Page 30: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/30.jpg)
Management Information Systems, Sixth Edition 30
B2C Trading (continued)
• Auction sites serve as a hub for consumers to buy and sell
• Reverse auction: customers name their own price for desired goods and services
• Content providers: offer information, artistic work, classified ads, and video
• Electronic bill presentment and payment (EBBP): provides online bills and payment options for customers
• Phishing: type of fraud involving a fake Web site
![Page 31: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/31.jpg)
Management Information Systems, Sixth Edition 31
![Page 32: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/32.jpg)
Management Information Systems, Sixth Edition 32
![Page 33: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/33.jpg)
Management Information Systems, Sixth Edition 33
Detecting Fraud
•Go to www.staysecureonline.com •Click the Staying Safe Online•Do Practice Lap first•Then do the Actual Race
•Make a blog of what you learn on how to do detect Fraudulent websites online•Post your blog link on the my Twitter account under the header“Post your Detecting Fraud Online blog here”
![Page 34: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/34.jpg)
B2C Trading (continued)
• Extra-organizational workforce:– Companies purchase labor from a larger pool
• Mobile commerce, or M-commerce:– Business conducted on mobile devices
• Many experts believe that information delivery is the main mobile application, not commerce– Exceptions are Japan and South Korea
– Japan’s DoCoMo’s i-mode service allows users of smart cell phones to purchase canned soda from vending machines, fast food
Management Information Systems, Sixth Edition 34
![Page 35: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/35.jpg)
B2C Trading (continued)• M-commerce also raises privacy concerns
– GPS provides location tracking
• New top-level domain names with .mobi available for mobile applications– Sites should use special technologies to optimize
content for easy viewing on mobile devices
• Virtual world: a combination of images, video, sound, and avatars that resemble the real world– Accessible for interaction by subscribers
• Avatar: 3D graphical character that represents a user in a virtual world
Management Information Systems, Sixth Edition 35
![Page 36: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/36.jpg)
Management Information Systems, Sixth Edition 36
Supply Chains on the Web
• Supply chain management (SCM) systems may be connected to the Web to allow suppliers to participate directly– Use of XML allows companies to set standards
for data exchange• Electronic Data Interchange (EDI): a system
used prior to the Web to exchange documents electronically– Set standards for data formats– EDI networks are owned and managed by value-
added network (VAN) companies
![Page 37: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/37.jpg)
Management Information Systems, Sixth Edition 37
![Page 38: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/38.jpg)
Management Information Systems, Sixth Edition 38
Options in Establishing a Web Site
• Web site: Web pages that make up information and links
• Internet server: a computer connected to the Internet backbone
• Businesses have two choices for a Web site:– Installing and maintaining their own Web servers
– Contracting with a Web hosting service
![Page 39: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/39.jpg)
Management Information Systems, Sixth Edition 39
Owning and Maintaining a Server• Owning and maintaining Web servers is costly
– Provides the greatest degree of control, but requires expertise to set up and maintain
– Must obtain a high-speed link to the Web
• Load balancing: transfer data requests from a busy server to a less busy server
• Mirror servers: servers with duplicated content• Pure-play: company whose entire business is online• Brick-and-mortar: company that owns physical
stores and a Web site
![Page 40: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/40.jpg)
Management Information Systems, Sixth Edition 40
Using a Hosting Service
• Web hosting: Web server managing service• Several types of Web hosting:
– Shared hosting: stores the client’s Web site on the same physical server as other clients
– Virtual private hosting: simulates a single server, allowing a client to have its own domain name
– Dedicated hosting: client has exclusive use of an entire physical Web server
– Co-location: server owned and managed by a client is co-located with other clients’ servers in a secure physical location
![Page 41: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/41.jpg)
Management Information Systems, Sixth Edition 41
Considerations in Selecting a Web Host
• Compare host vendors using a point system• Dynamic Web pages: enable communication
between browser and database• Factors to consider when selecting Web host:
– Allows use of database management system
– Storage space capacity
– Technical and Web site design support
– Scalability
– Security: physical and virtual
![Page 42: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/42.jpg)
Management Information Systems, Sixth Edition 42
Considerations in Selecting a Web Host (continued)
• Factors to consider when selecting Web host (continued):– Availability: minimize downtime
– Costs, including: • Setup fees• Traffic-based fees• Monthly fees
![Page 43: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/43.jpg)
Management Information Systems, Sixth Edition 43
![Page 44: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/44.jpg)
Management Information Systems, Sixth Edition 44
More Than Meets the Eye
• Several elements are essential to conducting business on the Web:– Inquiry interface: connects to database to allow
user to search a catalog of products or services
– Order processing application, including:• Credit-card verification application
– Order-fulfillment system: picks, packs, and ships
![Page 45: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/45.jpg)
Management Information Systems, Sixth Edition 45
![Page 46: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/46.jpg)
Management Information Systems, Sixth Edition 46
Rules for Successful Web-Based Business
• Business success depends on availability and use of software
• Elements needed to support B2C commerce:– Targeting customers
– Capturing the customer’s complete experience
– Personalizing the service
– Shortening the business cycle
– Let customers help themselves
– Be proactive and de-commoditize
![Page 47: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/47.jpg)
Management Information Systems, Sixth Edition 47
Target the Right Customers
• Target customers needing your products and services– Most important effort of marketing
• Involves identifying the sites that your audience frequently visits
• Consider blogs and podcasting sites for advertisement placement
![Page 48: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/48.jpg)
Management Information Systems, Sixth Edition 48
Capture the Customer’s Total Experience
• Use cookies to record shopper’s movements within the site
• Use CRM software to create consumer profiles• Shopper experience becomes an asset of
business, allowing:– Fine-tuning of the product portfolio
– Tailoring of Web pages to individual customers
– Individual e-mails to shopper offering products of interest
![Page 49: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/49.jpg)
Management Information Systems, Sixth Edition 49
Personalize the Service
• CRM software and Web page customization software can be combined to:– Personalize Web pages shown to a customer
– Allow the customer to select the type of e-mail content desired
– Respect visitor privacy by offering opt-in rather than opt-out
– Allow the customer to tailor products to be purchased
![Page 50: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/50.jpg)
Management Information Systems, Sixth Edition 50
Shorten the Business Cycle
• Business on the Web saves time for customers• Fulfillment is a major challenge for businesses
– Activities after customer places order• Fast shipping is desired because:
– It produces higher customer satisfaction– Business collects payments faster
• Can outsource the entire fulfillment task to fulfillment organizations such as:– UPS’s e-Logistics– FedEx’s Supply Chain Services
![Page 51: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/51.jpg)
Management Information Systems, Sixth Edition 51
Let Customers Help Themselves
• Customers need information from organization:– Status of order
– Status of shipped item
– Installation instructions
– Troubleshooting
• E-mail messages sent to customers with information about orders and how to track them
• FAQs online allow customers to find answers to common questions
![Page 52: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/52.jpg)
Management Information Systems, Sixth Edition 52
Be Proactive and De-Commoditize
• Prompt e-mail replies expected• Proactive alerts expected for changes in orders
or services, or product recalls• Automatic reordering features are desirable• Must take initiatives to de-commoditize products
– Commodity: a product sold at roughly the same price by many vendors (no differentiation)
– Addition of features or services prevents a product from becoming a commodity by creating differentiation
![Page 53: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/53.jpg)
Management Information Systems, Sixth Edition 53
E-Commerce is Every Commerce
• Web technologies have been highly integrated into the business world– Difficult to identify which business activities are
on the Internet and which are not
• Web has been highly integrated into daily activities of customers also
• Commerce and e-commerce generally have the same meaning today
![Page 54: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/54.jpg)
Management Information Systems, Sixth Edition 54
Final Project
• Go to www.mockflow.com and register• Design your own version of www.comfsm.fm
website.• Team up with one person on how you are going to
design it.• Presentation would be on Friday (Dec 7, 2012)• Be ready to defend on your own design• Criteria for scoring:
• Creativity (40%)• Usability (30%)• Teamwork (30%)
![Page 55: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/55.jpg)
Management Information Systems, Sixth Edition 55
Summary
• Some industries have changed drastically because of the Web
• HTTP is an Internet standard controlling Web server addresses
• HTTPS is a security version of HTTP• XML is a standard for description of data• Blogs enable people to create discussion Web
pages
![Page 56: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/56.jpg)
Management Information Systems, Sixth Edition 56
Summary (continued)
• Cookies help Web sites personalize the visitor’s experience
• Many Web technologies are proprietary• A business can maintain its own Web server or
use a Web hosting service• Organizations should consider several factors
when selecting a Web host• Web-enabled commerce is classified into B2B
and B2C
![Page 57: Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise.](https://reader030.fdocuments.in/reader030/viewer/2022032517/56649c805503460f949370d5/html5/thumbnails/57.jpg)
Management Information Systems, Sixth Edition 57
Summary (continued)
• B2B trading relies on electronic data interchange (EDI) and XML
• Wireless handheld computers allow mobile commerce, called m-commerce
• Online businesses must adhere to several factors to be successful
• Virtual worlds provide a means to meet and conduct business and social activities on the Web
• Spam and spyware are online annoyances• Phishing is a pervasive fraud crime