Management Information System in Tata Motors

Prepared by,

Achu James

Achu James

Afna Thaj

John Paul Best

Navya Elizabeth Philip

Shalu Mani

About Tata Motor

• Established in 1945, Tata Motors’ presence extends across the length and breath of India.

• Tata Motors is India’s largest automobile company and the second largest in the passenger vehicles market .

• Over 3.5 million Tata vehicles have driven on Indian roads since the first one rolled out on 1954.

Reasons For Implementing ERP

• There was no online real time data available between various departments.

• Information flow across the sales, finance and production planning was very cumbersome.

• There existed a need for collaboration between vehicle manufacturers and dealers.

• Tata Motors saw implementation of ERP as a way of achieving these goals.

Selection of SAP as the ERP package

• Manage the complete vehicle order-to-delivery process

• Manufacture and deliver components• Handle warranty claims with efficiency and

accuracy• Enhance dealership management• Manage relationships with customers and

partners

Implementation of the SAP ERP solution

• Tata Motors outsourced their IT to Tata Technologies

• SAP India also played a pivotal role in developing the ERP package

• Single server infrastructure was not permitted in India then

• A distributed server implementation was done in stages

SAP 3.1H -> SAP 4.6C

Benefits After Implementing SAP

•Provide supplier with order management system.•Reduce manual effect of invoice capture.

Supplier Collaboration

•E-Learning is convenient and faster knowledge sharing is done.

Knowledge Management

•Operation support, Decision support, Strategy development support.

Monitoring and Control

Drawbacks of SAP

Although the effects of the implementation were noticeable, they were not far-reaching. Improvements - such as a more efficient way to access information or a more precisely defined workflow - could not be felt at the transaction level. Because of the required process volume, Tata Motors had to make a number of changes to the systems to meet performance requirements.

Siebel systems

• Siebel was founded by Thomas Siebel in 1993

• Developed sales force automation software and expanded into marketing and customer service application

• CRM –DMS

Siebel in Tata Motors

• IBM provides infrastructure solutions to Tata

• Created a Seibel solution to provide a DMS solution

• Provides a scalable and reliable IT infrastructure for developing and deploying its DMS application

Benefits of using Seibel

• Simplified IT infrastructure• Low total cost of ownership• More comprehensive view of customers• Enhanced customer experiences and

improved loyalty• Improve capacity planning• Increase profitability

Key Findings• Over 3,000 Tata Motors users now

work with SAP solutions. • Tata Motors claims to have the

widest range of SAP functionality of any SAP installation.

• Improvements have been identified in general costs, purchasing, resource planning, logistics, and the process for providing important financial information .

• SAP provided a strong IT infrastructure to support Tata Motors’ aggressive globalization plans.

Conclusion

Five systems were consolidated on one server with one database and the company stayed as close to the standard version as possible. Both the business as a whole and developers are now much more involved. Since the implementation, the IT division of Tata Motors has been run according to the principle of “controlled programming.”

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