Management Functions, Planning

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    What is Management?

    The planning, organizing, leading, and

    controlling of human and other resources toachieve organizational goals effectively and

    efficiently

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    Managers

    Managers

    The people responsible for supervising the use of

    an organizations resources to meet its goals

    Resourcesinclude people, skills, knowledge,

    machinery,

    computers and IT,

    and financial capital

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    Four Functions of Management

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    Organizational Structure

    A formal system of task and reporting

    relationships that coordinates and motivates

    organizational members

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    Levels of Management

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    Types of Managers

    First line managers - Responsible for day-to-day operations. Supervise people performing

    activities required to make the good or service

    Middle managers - Supervise first-linemanagers. Are responsible to find the best way touse departmental resources to achieve goals

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    Cont..

    Top managers

    Responsible for the performance of all

    departments and have cross-departmental

    responsibility. Establish organizational goals and

    monitor middle managers

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    Areas of Managers

    Department

    A group of people who work together and possess

    similar skills

    or use the sameknowledge, tools,

    or techniques

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    Managerial Roles and Skills

    Managerial role - The set of specific tasks

    that a person is expected to perform because

    of the position he or she holds in the

    organization

    Mintzberg identified three categories of roles

    Decisional, Informational, Interpersonal.

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    Managerial Skills

    Conceptual skills (Decision Making Skills)

    The ability to analyze and diagnose a situation and

    distinguish between cause and effect.

    Human skills (Interpersonal & Informational Role)

    The ability to understand, alter, lead, and control the

    behavior of other individuals and groups.

    Technical skillsThe specific knowledge and techniques required to

    perform an organizational role.

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    Challenges for Management in

    a Global Environment

    Rise of Global Organizations.

    Building a Competitive Advantage

    Maintaining Ethical and Socially Responsible

    Standards

    Managing a Diverse Workforce

    Utilizing Information Technology and E-

    commerce

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    Building Blocks of Competitive Advantage

    Figure 1.6

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    Efficiency and Effectiveness

    Efficiency refers to Doing Things Right

    Effectiveness refers to Doing the Right

    Thing

    - Peter Drucker Efficiency is concerned with getting most

    output out of scarce resources (Capital,

    Human Resource, Raw Material etc.)

    Effectiveness is achieved by setting right

    organizational goals. No amount of

    efficiency can make up for lack of

    effectiveness.

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    MANAGEMENT" Variously

    Understood

    Specif ic OrganOf an Organization that hasthe responsibility to deliver results

    consistently

    Processthat drives an Organizationtowards its Performance

    Peoplewho have authority to Plan,

    Organize, Lead and Control different

    Organizational activities App l ied Disc ip l ine

    Profess ion or a career

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    Generic Functions of Management Managerial Jobs are characterized by

    Variety, Fragmentation, Brevity and Oralcommunication with several people.

    First written about by Henri Fayol and later

    elaborated by Lyndall Urwick, ClassicalManagement functions are:-

    PLANNING

    ORGANIZING LEADING

    CONTROLLING

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    Steps Involved in Planning

    Situational Analysis

    Desired Goals, Objectives and Result from System

    Goal and Plan Evaluation

    Establish Goals and Plans

    Chalk out Strategies to Reach Goals and

    Implementation

    Acknowledge Completion and Celebrate Success

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    Management Functions

    Harold Koontz defends Fayols

    approach

    As managerial work is largely cerebraland not directly observable.

    Further it allows us to look at universal

    aspects of management across different

    contexts.

    Managerial functions approach also

    helps in classification of management

    knowledge

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    PLANNING

    Setting Objectives

    Formulating Strategies

    Policies

    Procedures Methods

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    ORGANIZING

    An Intentional Structure of Roles

    Organizational Structure

    Responsibility & Authority for achieving objectives

    Departmentation Span of Control

    Line & Staff Relationships

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    LEADING

    Leadership Skills

    Motivation

    Team Work

    Communication

    Negotiation

    Conflict Resolution

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    CONTROLLING

    Anticipate, Monitor & Respond tochanging Environment.

    Measurement of Actual Performance

    Comparison against the Standard Managerial Action to correct Deviation

    Traditional Financial Controls are basedon

    LIQUIDITYACTIVITY PROFITABILITY LEVERAGE BALANCE SCORECARD

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    Managerial Roles INTERPERSONAL

    Figurehead Leader Liaison

    INFORMATIONAL Monitor Disseminator Spokesperson

    DECISION

    Entrepreneur Disturbance Handler Resource Allocator Negotiator

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    Management Skills

    TECHNICAL SKILLS

    CONCEPTUAL SKILLS

    HUMAN SKILLS

    Managers at Top Level need

    Conceptual Skills the most and First-

    Line Managers Technical Skills the most

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    PLANNINGA TOOL FOREFFECTIVE MANAGEMENT

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    Planning : Meaning

    Planning refers to a systematic

    approach towards making decisions

    about goals and objectives and the

    associated activities that need to be

    carried out along with various

    resource requirements

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    Planning : Definition

    Planning is the selection and

    relating of facts and making and

    using of assumptions regarding the

    future in the visualization and

    formalization of proposed activities

    believed necessary to achieve

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    What is Planning?

    Planning

    Systematic approach of making

    decision about goals and objectives

    and associated activities

    A

    C

    T

    I

    V

    I

    T

    I

    E

    S

    Goals & Objectives

    Plans

    Policies

    Procedures

    Rules

    StrategyTask

    Resources

    Program

    Budget

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    Importance of Planning

    Primary Function of Management

    Offset Uncertainty and Change

    Focus attention on Objectives

    Help in Coordination

    Help in Control Increase Organisational

    Effectiveness

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    Hierarchy of Organizational

    Plans

    Mission or Purpose

    Objectives

    Strategies

    Policies

    Procedures and Rules

    Programmes and Projects

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    Mission

    A mission statement is a statement of the

    long-term purpose of the organisation. Itdescribes what the retailer wishes to

    accomplish in the markets in which it

    chooses to compete. A mission statementmay highlight the following:

    a. The products and services that will be

    offered

    b. The customers who will be served

    c. The geographic areas that the

    organisation chooses to operate in

    d. The manner in which the firm intends to

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    Mission Statements: Examples

    Wal-Mart: To give ordinary folk the chance tobuy the same thing as rich people

    McDonalds: (QSCV) Quality, Service,Convenience, and Value

    Pantaloon: To be a global retailer in India, and

    to maintain the No. 1 position in the Indian

    market in the department store category.

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    Goals

    Goals denote what an organisation hopes

    to accomplish in a future period of time.

    They represent a future state or an

    outcome of the effort put in now. A broadcategory of financial and non-financial

    issues are addressed by the goals that a

    firm sets for itself.

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    Objectives

    Objectives are goals, aims, or purposethat organisations wish over varying

    periods of time.

    Dalton E. McFarland

    A managerial objective is the intended

    goal that prescribes definite scope andsuggests direction to the planning efforts

    of a manager.

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    Cont.

    Objectives are clear and verifiable yardsticksagainst which performance can be measured.

    The accomplishment of various functional and

    departmental objectives lead to the

    achievement of goals.

    Objectives are the intended end results that

    an organisation desires to achieve overvarying periods of time. Because of time

    variation, objectives may be specified in

    different ways in which long-term objectives

    are supporting by short term objectives.

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    Features of Objectives

    1. Objectives should be Understandable

    2. Concrete and Specific

    3. Measurable and Controllable

    4. Related to a time frame

    5. Objectives should be challenging (Not too

    high Not too Low)

    6. Different objectives should correlate witheach other

    7. Objectives should be set within the

    constraints

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    Plans and Policies

    Plans are the actions or means that amanager proposes to use for achieving pre-determined goals. A plan indicates what themanagement wants to achieve. It specifies the

    steps that are to be taken towards theachievement of goals.

    Policies refer to a broad statement and/or a

    set of guidelines that direct decision-making. Itis a plan of action adopted by an individual oran organization. They define the frameworkwithin which managers are expected to make

    decisions leading to the achievement of

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    Goals and Objectives Setting

    at Canara Bank

    Mission:

    Our Mission is to be the most competitive and

    progressive institution in our (i.e. banking)industry.

    Goals:

    The banksstated goals were:

    Growth, innovativeness, high profits as a

    barometer of efieciency, highly involved

    employees distinctively charged with pride

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    Objectives of Canara Bank:

    To achieve growth with large customer base

    To provide new and innovative schemes like

    mutual funds

    To earn highest profit among all publicsector banks.

    To involve employees through delegation of

    authority and devolution of power to

    grassroots levels through a change inadministrative structure.

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    Resources Programmes and

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    Resources, Programmes , and

    Budget

    Resources include the people, materials,machines, technologies, money, etc. requiredto implement the strategies or processes

    A program is a combination of goals, policies,

    procedures, rules, and set of activities to beundertaken, resources to be deployed andother interrelated actions required to beundertaken for accomplishment of a purpose.

    Budget is a statement of expected provisionsor results expressed in numerical terms. It canbe for inputs as well as outputs

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    STEPS IN PLANNING

    Recognition of Opportunities Environmental Scanning

    Establishing Objectives

    Identification of Alternatives

    Evaluation of Alternatives

    Choice of Alternatives

    Formulation of Supporting Plans

    Establishing Sequence of Activities

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    Types of Planning

    Types of Planning

    Short-term

    Planning

    Medium-term

    Planning

    Long-term

    Planning

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    Levels of Planning

    Levels of Planning

    Strategic Tactical Operational

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    What is SWOT Analysis?

    SWOT Analysis

    External Internal

    Opportunities Threats Strengths Weaknesses

    Develop Business Strategies

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    Developing Business Strategy

    SWOT analysis helps in identification of possiblestrategies based on the following criteria:

    Build and develop on strengths

    Resolve and overcome weaknesses Exploit and avail opportunitiesAvoid or minimize the effect of threats

    BCG (Boston Consulting Group) has developed atool that enables the mapping of all theorganizationsbusinesses based on the criteria ofmarket growth and relative competitive positionvis--vis competitors.

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    BCG MatrixA Tool for Mapping

    Businesses of Organization

    STARS QUESTION

    MARKS

    CASH COWS DOGS

    Starsare the businesses having high growth as well as a strong competitive position.

    Dogs have low growth and weak-competitive position businesses.

    Cash Cowbusinesses have low growth but are having strong competitive position .

    Question Marksare the businesses that have high growth but weak competitive position

    MarketG

    rowth

    Relative Competitive Position

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    Benefits of MBO

    Ensuring personal commitment toorganizational goals Provides goal and role clarity in the

    organization and in turn helps in devisingorganizational structure conducive forimproving efficiency and effectiveness

    Ensures result oriented planning Development of effective control mechanism

    leading to timely corrective actions Less supervision of subordinates and

    increased motivational level as a result ofeach employees clear definition ofresponsibilities

    Employees accountability increases

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    Disadvantages of MBO

    Failure to teach the philosophy of MBO across theorganization

    Lack of guidelines to goal setters

    Difficulty in setting verifiable objectives

    Over emphasis on short term achievements at the

    cost of long term growth and development Lack of flexibility to attune changes with changing

    environmental forces

    Over emphasis on quantitative goals, even where itmay not be applicable

    It turns out to be paper passing buck, especially inorganizations where in well set mechanism to monitorand evaluate the performance does get laid down

    It is a time consuming process to imbibe thephilosophy of MBO in the organization

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    Decision Making

    A decision represents a judgments, a final

    resolution of a conflict of needs, means or goals,

    and a commitment to action made in face of

    uncertainty, complexity, and even irrationality.

    Decision making is a conscious human process

    involving both individual and social phenomenon

    based upon factual and value premises which

    concludes with a choice of one behavioral activity

    from among one or more alternatives with the

    intention of moving towards some desires state of

    affairs.

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    Features of Decision Making

    Decision making implies that there are variousalternatives.

    Existence of alternatives suggests that the

    decision maker has freedom to choose an

    alternative.

    Decision making may not be completely rational.

    Decision making, like any other management

    process, is goal directed.

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    Decision Making Process

    Specific objective Identification of Problems

    Search for alternatives

    Evaluation of alternatives

    Choice of alternative

    Action

    Results

    Feedback

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    Thank You