Management & Entrepreneurship 6 27 October 2014 Karen Sikkema [email protected]
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Management & Entrepreneurship 6 27 October 2014 Karen Sikkema [email protected]. Assignment : Rethinking business models Work in your projectteam You receive an assignment by one of the leading game companies - PowerPoint PPT Presentation
Transcript of Management & Entrepreneurship 6 27 October 2014 Karen Sikkema [email protected]
Assignment: Rethinking business models
• Work in your projectteam• You receive an assignment by one of the leading game companies• Their question: to rethink one of their succesful games to a new market
(target group) and a new platform
Example
• Redesign Destiny into a:– Casual mobile game– With a free-to-play model– And a broad target group
The assignment
• Rethink the given game into the given new target group and platform• At 4th of December, present your results in max. 8 minutes to the client
(represented by Arjan & Karen)• Also write a max. 6 page document with your findings• Incorporate all the elements from the business model canvas, including a
working monetization model• Also incorporate a marketing and PR strategy for the new game • Include some visual elements showing the new game (demonstrating how
the game will look for the new audience and platform)
Which steps should you take?
Example
• Redesign Destiny into a:– Casual mobile game– With a free-to-play model– And a broad target group
Which steps should you take?
1. Research – define the characteristics of:– Game– Target group– Platform
2. Brainstorm – puzzle together these characteristics into a working game3. Define the new monetization model4. Fill in the business model canvas5. Think of a marketing and PR strategy: how will your target audience know about the new game? 6. Visualize the game: scetch some visual elements of the game that can also be used in your
marketing and PR 7. Describe the rethought game in a 6-page document describing all elements from the business
model canvas + your marketing and PR strategy8. Prepare a compelling presentation for your client
Planning and deadlines
1. Research 2. Brainstorm 3. Define the new monetization model class of 7/114. Fill in the business model canvas5. Think of a marketing and PR strategy class of 17/116. Visualize the game7. Write the 6 page document deadline 1/128. Prepare a compelling presentation for your client deadline 4/12
