Management 11e John Schermerhorn Chapter 4 Environment, Sustainability and Innovation.
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Transcript of Management 11e John Schermerhorn Chapter 4 Environment, Sustainability and Innovation.
Management 11e John Schermerhorn
Chapter 4Chapter 4
Environment, Sustainability Environment, Sustainability and Innovationand Innovation
Planning Ahead — Chapter 4 Study Questions
1. What is the external environment of organizations?
2. What are key issues in organization-environment relationships?
3. What are the emerging challenges of sustainability and the environment?
4. How do organizations accomplish innovation?
Study Question 1: What is the external environment of organizations?
The general or macroenvironment — all of the background conditions in the external environment of the organization including:
Figure 4.1 Starbucks general environment
Study Question 1: What is the external environment of organizations?
The specific (task) environment - actual organizations, groups, and persons with whom an organization interacts and conducts businessIncludes important stakeholders such as:
Study Question 2: What are key issues in organization-environment relationships?
Customer relationship management establishes and maintains high standards of
customer service in order to strategically build lasting relationships with and add value to customers
Supply chain management strategic management of all
operations relating to an organization’s resource suppliers
Figure 4.2 Multiple stakeholders in the environment of an organization
Competitive advantage a core competency that clearly sets an
organization apart from competitors and gives it an advantage over them in the marketplace
Study Question 2: What are key issues in organization-environment relationships?
Study Question 2: What are key issues in organization-environment relationships?
Companies may achieve competitive advantage in many ways, including:
Products Pricing Customer service Cost efficiency Quality Knowledge
Study Question 2: What are key issues in organization-environment relationships?
Customers want: High quality Low price On-time delivery Great service
Study Question 2: What are key issues in organization-environment relationships?
Key customer service lessons: Protect reputation for quality products Treat customers right
Study Question 2: What are key issues in organization-environment relationships?
Environmental uncertainty a lack of complete information regarding
what exists and what developments may occur in the external environment
Two dimensions of environmental uncertainty: Degree of complexity Rate of change
Figure 4.3 Dimensions of uncertainty
Study Question 2: What are key issues in organization-environment relationships?
Organizational Effectiveness sustainable high performance in using resources to accomplish mission and objectives
Study Question 3: What are the emerging challenges of sustainability and the environment?
Sustainable development makes use of environmental resources to
support societal needs today while also preserving and protecting them for future generations
Study Question 3: What are the emerging challenges of sustainability and the environment?
Three P’s of organizational performance
Study Question 3: What are the emerging challenges of sustainability and the environment?
Environmental capital – natural resources used to sustain life and produce goods and services for society Land Water Minerals
Study Question 3: What are the emerging challenges of sustainability and the environment?
Green management – managing people and organizations in ways that preserve the natural environment Reducing energy consumption Minimizing environmental impact
Study Question 3: What are the emerging challenges of sustainability and the environment?
Human sustainability – concern for the effect of management practices on employee physical and psychological well-being Health and wellness programs Stress management Minimizing work-family conflict Control over work Fair wages and opportunities
Innovation - process of putting new ideas into practice
Business innovations Product innovation Process innovation Business model innovation
Study Question 4: How do organizations accomplish innovation?
Study Question 4: How do organizations accomplish innovation?
Sustainable innovations – reduce carbon footprints and environmental impacts of organizations, their practices and products
Study Question 4: How do organizations accomplish innovation?
Social business innovations – find ways to use business models to address important social problems
Study Question 4: How do organizations accomplish innovation?
The innovation process
Reverse innovation – innovation can come from any level in the organization or location
Commercializing Innovation - turning new ideas into products services or processes to increase profits through
Greater sales Reduced costs
3M’s process to develop Post-It Notes is a good example
Study Question 4: How do organizations accomplish innovation?
Study Question 4: How do organizations accomplish innovation?
Internal
organizational
sensitivity
External environment and market sensitivityExample of
commercializinginnovation process
Study Question 4: How do organizations accomplish innovation?
Characteristics of innovative organizations Strategy and culture Structures Systems Staffing and management
Chapter 4 Case
Global Green USA: Greener cities for a cooler planet
27
For activities and assessments, please visit…
www.wiley.com/college/schermerhorn