Maly Resume Basic
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Matt Maly 5221 Woodlawn Blvd Minneapolis, MN 55417 612.889.4060 [email protected] _________________________________________________________________ METHODOLOGY The development and execution of clear and effective brand advertising and marketing communication. Achieved through understanding brand strategy + maximizing the potency of design as a catalyst, harnessing imagination and innovative creative problem solving + implementation of creative solutions across a modern media landscape. _________________________________________________________________ EXPERIENCE CARROT/UNITED HEALTH GROUP Creative Director [ 2009 - PRESENT ] Responsible for all aspects of national advertising from concept through production. Emphasis on print, interactive, collateral, direct mail and alternate media. Clients: Optum Health, United Health Care, Viacom, Symcare, Marriott, Dean Foods BEST BUY CO. Associate Creative Director/Brand Manager [ 2005 - 2009 ] Responsible for brand development through cross media campaigns including print, TV, radio, interactive, collateral, direct mail and retail environment. - Oversaw and managed internal creative projects for core BBY brand and sub-brands. - Led the development of brand platforms + identities for BBY Musical Instruments, BBY Sports Sponsorships, Local Marketing and BBY Entertainment. - Led the conceptual development of new services, collateral, product testing, direct mail, radio and interactive/eCommerce for Geek Squad brand. - Developed, managed and staffed collateral creative group, external creative partners and freelancers. Associate Creative Director [ 2000 - 2005 ] Responsible for brand development through cross media campaigns including print, TV, radio, interactive, collateral, direct mail and retail environment. - Lead creative for strategic conceptual development, design and execution of brand campaigns. - Developed, managed and staffed creative group, external creative partners and freelancers. Senior Art Director [ 1995 - 2000 ] Concepted, art directed and designed cross media campaigns including print, TV, radio, interactive, insert, packaging and in- store POP & merchandising. AUTBACK ADVERTISING Art Director [ 1991 - 1995 ] Developed creative and strategic solutions through identity systems, merchandising + POP, radio, collateral, direct mail, catalogs, magazine and ROP. Clients: Title Wave Music & Video, Down In The Valley music stores, Only Deals, AmeriBank, Rosedale Square Shopping Center _________________________________________________________________ EDUCATION AWARDS University Of St. Thomas St. Paul, MN The Show - Minneapolis | RAC | Effie BA: Telecommunications/Advertising
Transcript of Maly Resume Basic
Matt Maly 5221 Woodlawn Blvd Minneapolis, MN 55417 612.889.4060 [email protected]
_________________________________________________________________ METHODOLOGY The development and execution of clear and effective brand advertising and marketing communication. Achieved through understanding brand strategy + maximizing the potency of design as a catalyst, harnessing imagination and innovative creative problem solving + implementation of creative solutions across a modern media landscape.
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EXPERIENCE CARROT/UNITED HEALTH GROUP Creative Director [ 2009 - PRESENT ] Responsible for all aspects of national advertising from concept through production. Emphasis on print, interactive, collateral, direct mail and alternate media. Clients: Optum Health, United Health Care, Viacom, Symcare, Marriott, Dean Foods BEST BUY CO. Associate Creative Director/Brand Manager [ 2005 - 2009 ] Responsible for brand development through cross media campaigns including print, TV, radio, interactive, collateral, direct mail and retail environment. - Oversaw and managed internal creative projects for core BBY brand and sub-brands. - Led the development of brand platforms + identities for BBY Musical Instruments, BBY Sports Sponsorships, Local Marketing and BBY Entertainment. - Led the conceptual development of new services, collateral, product testing, direct mail, radio and interactive/eCommerce for Geek Squad brand. - Developed, managed and staffed collateral creative group, external creative partners and freelancers. Associate Creative Director [ 2000 - 2005 ] Responsible for brand development through cross media campaigns including print, TV, radio, interactive, collateral, direct mail and retail environment. - Lead creative for strategic conceptual development, design and execution of brand campaigns. - Developed, managed and staffed creative group, external creative partners and freelancers. Senior Art Director [ 1995 - 2000 ] Concepted, art directed and designed cross media campaigns including print, TV, radio, interactive, insert, packaging and in-store POP & merchandising. AUTBACK ADVERTISING Art Director [ 1991 - 1995 ] Developed creative and strategic solutions through identity systems, merchandising + POP, radio, collateral, direct mail, catalogs, magazine and ROP. Clients: Title Wave Music & Video, Down In The Valley music stores, Only Deals, AmeriBank, Rosedale Square Shopping Center
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EDUCATION AWARDS University Of St. Thomas St. Paul, MN The Show - Minneapolis | RAC | Effie BA: Telecommunications/Advertising
