malmi_steel

Malmi - Steel OyRUOSTUMATTOMAN TERÄKSEN TAITAJA

Basic Element

MALMISteel

MS form trademark

Malmi Steel logotype

The trademark represents the whole image of the company. The lines are thick to give the feeling of a massive and strong product and company which is able to protect the goods. The edgy style and the curve form shows the shape of the product itself. The sort name of the company M and S are recognisable in the trademark. The S letter represent the steel and it is cover and protect the M letter. The two vertical line from the S and the M letters are matching together show that the pieces of the products are able to put together in different way according to the customer’s wish. The logotype goes together with the trademark following the shape and the look. Malmi is writ-ten in capital letters to highlight the particular part of the name.

Basic Element

Malmi Steel full name

Malmi Steelfull name

Malmi Steel brandlinefinish version

Malmi Steel brandlineenglish version

RUOSTUMATTOMAN TERÄKSEN TAITAJAMalmi - Steel Oy

MASTER OF STAINLESS STEELMalmi - Steel Oy

The slogan connected to the full name of the com-pany. Full name uses the same font like the logotype. This composition gives formal look and the possibility to show to the company in an other way.

Measurements

MALMISteel

MALMISteel

41

37

x

X

37x

x

41

100

2,5

3

Minimum clear space

MALMISteel

x

x/4

x/4

Sizes

100mm

25mm

50mm

15mm

MALMISteel

MALMISteel

MALMISteel

MALMISteel Minimum size

15mm

Usage

MALMISteel



Use only thiscomposition

Align right

Align left

You can use the trademark by it’s own

Unacceptable usage

MALMISteel

MALMISteel

MALMISteel

MALMISteel

Do not use the logotype alone


RUOSTUMATTOMAN TERÄKSEN TAITAJA

Malmi - Steel Oy


Color variations

100mm

25mm

50mm

MALMISteel

MALMISteel

MALMISteel

Used colores

Fonts

Myriad font family

Roman styleA, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z

a, b, c, d, e, f, g, h, i, j, k, l, m, n, o, p, q, r, s, t, u, v, w, x, y, z

!"#$%&'()*+,-./:;<=>?@[\]^_`{|}~ ¡¢£¤¥¦§¨©ª«¬ ®¯°±²³´µ¶

¹º»¼½¾¿ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞ

ßàáâãäæçèéêëìíîïðñòóôõö÷øùúûüýþ

Italic styleA, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z


!"#$%&'()*+,-./:;<=>?@[\]^_`{|}~ ¡¢£¤¥¦§¨©ª«¬ ®¯°±²³´µ¶



Grotesk fonts

Bold styleA, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z


!"#$%&'()*+,-./:;<=>?@[\]^_`{|}~ ¡¢£¤¥¦§¨©ª«¬ ®¯°±²³´µ¶



Fonts

Corbel font family

Regular styleA, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z


!"#$%&'()*+,-./:;<=>?@[\]^_`{|}~ ¡¢£¤¥¦§¨©ª«¬ ®¯°±²³´µ¶



Bold styleA, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z


!"#$%&'()*+,-./:;<=>?@[\]^_`{|}~ ¡¢£¤¥¦§¨©ª«¬ ®¯°±²³´µ¶



Grotesk fonts

Fonts

Arno pro font family

Caption styleA, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z


!"#$%&'()*+,-./:;<=>?@[\]^_`{|}~ ¡¢£¤¥¦§¨©ª«¬ ®¯°±23´µ¶

1º»¼½¾¿ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞ


Antic fonts

Bold 08pt styleA, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z


!"#$%&'()*+,-./:;<=>?@[\]^_`{|}~ ¡¢£¤¥¦§¨©ª«¬ ®¯°±23´µ¶

1º»¼½¾¿ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞ


Business card

90 X 50

Double size


Nadja Kiiskinnen Tattana KeraMarketing Manager

Malmi - Steel OyTuulilasintie 26 00770 Helsinki FINLAND

Tel: 09 - 350 5640Fax: 09 - 3505 6414E-mail: [email protected]

http://www.malmi-steel.fi/

MALMISteel






MALMISteel

Letterhead

75%

Malmi - Steel OyTuulilasintie 26

00770 Helsinki FINLAND

Tel: 09 - 350 5640Fax: 09 - 3505 6414

E-mail: [email protected]



Letterhead

75%

Malmi - Steel OyTuulilasintie 26

00770 Helsinki FINLAND

Tel: 09 - 350 5640Fax: 09 - 3505 6414

E-mail: [email protected]



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Dear Mr. or Mrs.,

Your sincerelyMalmi - Steel Oy

Envelops

Malmi - Steel OyTel: 09 - 350 5640 Fax: 09 - 3505 6414

Tuulilasintie 26 Helsinki FINLAND 00770E-mail:[email protected] Web:http://www.malmi-steel.fi/

MALMISteel

MALMISteel



MALMISteel



A/6

A/4

C/5

148 X 105

210 X 297

229 X 162

50%

Folder






MALMISteel

MALMISteel

50%

Website design

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Promotional items

malmi_steel

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