Paint Sound Sculptures

Mallie Sanford

What they did…• Dentsu is one of the largest advertising agencies in

the world. Its headquarters are located in the Dentsu Building in Tokyo.

• photographer Linden Gledhill and the creative studio Dentsu teamed up to make a series of paint sculptures using sound vibrations as a part of a campaign for Canon's pixma ink printer brand.

How they did it…• To make these paint sculptures, they first wrapped a

membrane around a small speaker

• They then put ink drops onto the membrane and the speakers were turned on

• Once the vibration started, the ink began to jump up and down.

• High-speed video cameras and still cameras were used to capture this

• Experimenting with different sounds and frequencies created the various pieces

• http://www.designboom.com/weblog/cat/10/view/11774/dentsu-paint-sound-sculptures.html

How this affects the world of advertising:• This is a new innovative way of advertising

• Takes a very creative approach in the world of advertising

• Art as advertisement

• Definitely presents a challenge for other printer companies, because when something has a cool commercial it heightens the appeal of the printer

Short Term Appeal

• It's really cool to look at• Very new and different

then what people are used to seeing in

commercials• Captivates the viewer• Makes them want to buy

the product because the commercial is intriguing

Long Term Appeal• New/exciting art

technique• Could inspire artists to explore how art and sound can create other works of

art. • The world is definitely

becoming more creative and is much more art-

oriented than it used to be • This is just another step in

that process to a more creative life

Does it have potential?• This innovation is not necessarily something that is

going to stick around for a long time• However, I think that it has potential to be another

step in the world of art • Once again, it could inspire others to explore new

ways of combining art and sound • Could potentially be a breakthrough in this new form

of art • Also has potential for advertisement • Inspire other advertising companies to become more

creative with their ads.

Bibliography

• "Dentsu:Paint Sound Sculptures." Designboom. 06/10/2010. Web. 17 Nov 2010. <http://www.designboom.com/weblog/cat/10/view/11774/dentsu-paint-sound-sculptures.html>.

• "Dentsu ." Wikipedia, Web. <http://en.wikipedia.org/wiki/Dentsu>.