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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Michelle AllburyNetID Mall887Group Number: 204

Website Link:http://infosys1102014fcgroup204.blogspot.co.nz/2014/04/google-forms.html

Tutorial DetailsTutor: Day: Time:Helen Chen Tuesday 1pm

Time Spent on Assignment: 17 Word Count: 1575

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BREAKTHEFAST.COMINTRODUCTION

Do you eat breakfast every day? There are many reasons that pelple don’t eat breakfast

from bad time management and big families to low income and poor budgeting. Whats your

reason? In New Zealand one thrid of the nation skips breakfast up to three times a week,

resulting in many short term and long term concequence for both individuals and the NZ

health system. Breakthefast.com aims to provide pelple with the knowledge to help fix this

problem and make people awear of the the importance of eating breakfast. What ever your

reason we can help! We can provide quick, cheap, nutritional breadfast ideas,

recommendations for courses to learn money management, weekly breakfast recipies by a

nutritionist and you can also take the “breakthefast”survey which considers your salary,

location, family size, and living expenses to see if you qualify for weekly breakfast deliveries

so that you too may experience the benifeits of eating breakfast!

3. BUSINESS SECTION

3.1 Vision

To make a contribution to the community by providing informative tools accesable by

anyone, anywhere so that every person can experience the benefits of eating breakfast!

3.2 Industry Analysis: Online Breakfast Nutrition Industry

Force: High/Low: Justification:

Buyer power: High There are multiple Breakfast nutrition websites

available online so buyers have many online

breakfast nutrition websites to choose between.

E.g Mayo Clinic provides quick easy healthy

breakfast options (2014), Real Simple provides

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breakfast ideas and nutritinoal information

(2014).

Supplier power: Low Many suppliers who can provide services for

businesses in the breakfast nutrition idustry. E.g

there are many Website designers in NZ with 50+

suppliers on guru.com alone (2014).

Threat of new entrants: Quite high No significant barrieres of entry for online

breafast nutrition industry in terms of time and

money. Costs between $6,000 to $20,000

depending on what a business wants to spend.

This involves setting up website, content creation

and insertion, images, interface design and

maintenance costs etc (Excecutionisits 2012).

Threat of substitutes: High Many alternatives to online breakfast nutrition

websites such as seeing a nutrition specialist in

person, brochures, books, and programmes such

“breakfast in schools programme” (Sanitarium

2014)

Rivalry among existing

competitors:

High Many competitiors in this industry. Can be seen

by searching “breakfast nutrition” in your

browser. Thus online breakfast nutrition websites

are forced to compete in terms of what they

provide their customers (Must be differentiated

from other competitors).

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Overall attractiveness of the industry:

All of the five forces in this analysis for the Online Breakfast Nutrition Industry are strong

except Supplier power which is low. This business strategy is quite risky and overall the

industry is not attractive as generating a profit is going to be difficult.

3.3 Customers and Their Needs

Our target group of customers are families and students. These people are most likely to have low income, poor time management or budgeting skills and are likely to be unaware of the importance of eating breakfast. According to a study by the NZ Herald Melissa Hills (2012) states that only 42% of New Zealanders are aware that breakfast is the most important meal of the day. Our customers need an accessible source of knowledge which they can acquire at a click of a button.

From data in an online survey CEEREAL (2007) indicates that 53% of people don’t eat breakfast because of lack of time, 43% don’t like eating early in the morning and 4% skip breakfast for weight management. From this data we can see that our customers need access to ideas for quick easy breakfast options which will complement their hectic lifestyles. We need to make people aware of the consequences of not eating breakfast by making information accessible.

3.4 The Product and Service

We can see our customers need quick and affordable breakfast options. Breakthefast.com will satisfy this customer need by:

providing weekly breakfast menus from a breakfast nutritionist that are healthy, affordable and take little or no time to prepare. By helping people plan what they will eat we will help our customers manage their money effectivly as they consider cheap breakfast options in their weekly budget. This will ensure that people start to include breakfast into their morning routien.

We recognize some people simply don’t consider the cost of breakfast in their weekly budget and also need access to reliable information. Breakthefast.com will provide:

links to Online Money management courses so our customers can learn to budget effectivly thus increasing the chance that they will put aside money each week towards breakfast.

information about the importance of eating breakfast as well as the short and long term concequences of not eating breakfast so that our customers can make informed decisions and become more awear.

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If customers qualify for weekly breakfast we will alert breakfast companies such as Sanatarium who can deliver discouted breakfast cereals to them for a period of time so they too may experience the benefits of eating breakfast. This will satsify our customers needs by improving their situations along with the utilsation of our website.

3.5 Suppliers and Partners

Suppliers:

Website developer such as Zyber1 will provide us with expertise by helping us to

build/maintian a high-end website . They will help us develop the layout and

functionalities of our website and ensure that it is appealing to our target market.

Internet Marketing company such as WebiMax2 will help bring our website to the

market. They will help with search engine optimization and with other tasks such as

article marketing, putting banner ads on popular blogs/social media so potential

customers are aware of our service.

A Nutrition Specialist such as Nadia Lim3 who is a cook/ dietition will provide us

with quick, affordable weekly breakfast menus. Nadias “focus has always remained

with teaching the fundamentals of eating well”(2013) so she is an especially

important supplier who will help breakthefast.com meet our customers needs.

Partners:

Sanatarium will provide customers with breakfast cereals for a low cost so that they

can experience the benefits of having breakfast. Sanatariums vision is “To lead,

inspire and resource the genuine experience of happy healthy living in our

communitiy” which coinsides with our vision to ensure people live a healthy life by

eating breakfast.

Ministry of Health will help provide reliable, up to date information about short and

long term concequences for people if they don’t eat breakfast. The MoH will form

1 Zyber -website developing company in NZ (http://www.zyber.co.nz/)2 WebiMax -leading international internet marketing company (http://www.webimax.com/internet-marketing-services)3 Nadia Lim -NZ cook/ dietitian

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this alliance to promote one of NZ most coslty health problems: Obesity (Martin

Johnston 2012).

3.6 Strategy: Focussed Low Cost Strategy

Breakthefast.com is providing a service that has little/ no costs for our customers giving us a

low Cost strategy. We are concentrating on a narrow customer segement ie. only people

who don’t eat breakfast giving us a narrow market for out competitive scope. The overall

strategy is thus a Focused Low Cost Strategy.

3.7 Value Chain Activity:

The most important value chain activity is Making the product or service. Our vision is to

“provide informative tools accesable by anyone, anywhere..”. It’s important we make a

product that is easy to use, accesable and informative . This relates to our cost strategy as it

is important we develop the website in a cost efficent way .

3.8 Business Processes

3.8.1. WEBSITE DESIGN PROCESS – This process is important to breakthefast.com because a

well-designed website is essential to making our service easily accessible to our customers.

BUSINESS PROCESS 1 MODEL

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3.8.2. CUSTOMER RECOMMENDATION PROCESS -

Our customers need us to provide them with useful/ relevant information. We must be able to analyse their

information and provide them with information that is relevant to an individual’s needs. If they don’t qualify

for weekly breakfast deliveries we still want to offer them another aspect of our service.

BUSINESS PROCESS 2 MODEL

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3.9 Functionalities

3.9.1. WEBSITE DESIGN PROCESS

Develop layout and funtionalities of website Analyse, receive and pay invoice

3.9.2. CUSTOMER RECOMMENDATON PROCESS

Display quick, easy breakfast ideas Analyse customer info and recommend relevant courses

3.10 Systems

3.10.1. RECOMMENDATION PROCESSING SYSTEM- We need to recommend services to our

customers, ie available online courses they can participate in/ those that are relevant for

them. The website needs to process customer data efficently and provide relevant

recommendations.

3.10.2. PAYMENT PROCESSING SYSTEM - Supports the functionality “receive and pay invoice”,

allowing breakthefast.com to analys/ process invoices received from our website developers

in an efficent and accurate manner.

3.10.3. DEVELOPMENT PROCESSING SYSTEM – Supports the development of our website such

as the layout and functionality. Our website should be accessible by our customers anytime,

anywhere. This will be more effective if our website is easy to follow/use.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Make the

product or

service

1. Website design process

2. Develop layout and funtionalities of website

3. Analyse, receive and pay invoice

Development processing system

Payment processing system

Supply chain management

Transaction processing system

2. Customer

recommendation

process

3. Display quick, easy breakfast ideas

4. Analyse customer info and recommend relevant courses

Information processessing system

Recommendation processessing system

Decision support system

Customer relatioship management system

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CONCLUSION

Breakthefast.com aims to make a “contribution to the community by providing informative

tools accesable to anyone, anywhere…”. Through the use of IS/IT value is created for

customers of breakthefast.com by reducing the barriers for accessing knowledge and

making it accessable to our customers so they too can understand the importance of eating

breakfast.

REFERENCES

1. Sanitarium. (2014). Kickstart Breakfast. Retrieved from https://kickstartbreakfast.co.nz/

2. Executionists. (2012). How much does a small business website cost in 2013?. Retrieved from http://www.executionists.com/blog/website-design/cost-to-build-websites-2013/

3. Mayo Clinic Staff. (2014). Healthy breakfast quick, flexible options. Retrieved from http://www.mayoclinic.org/healthy-living/nutrition-and-healthy-eating/in-depth/food-and-nutrition/art-20048294

4. Real Simple. (2014). Healthy breakfast foods checklist. Retrieved from http://www.realsimple.com/food-recipes/recipe-collections-favorites/healthy-meals/list-breakfast-foods-00100000078651/

5. Guru. (2014). Web Website> Web, software and IT> New Zealand. Retrieved from http://www.guru.com/d/freelancers/q/web-website/c/web-software-it/l/new-zealand/

6.7. Melissa Hills. (2012). Busy lifestyles keep Kiwis from Breakfast. Retrieved from

http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=108347718. CEEREAL. (2007). Did you have breakfast today? Retrieved from

http://www.ceereal.eu/documents/CEEREAL%20breakfast%20survey%20results.pdf 9. Nadia Lim. (2013). Nadia My Story. Retrieved from

http://www.nadialim.com/nadia.aspx10. Sanatarium.(n.d). Our philosophy. Retrieved from

http://www.sanitarium.co.nz/about-us/our-philosophy11. Martin Johnston. (2012). Obesity gobbles up health dollar. Retrieved from

http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=10853018

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