AL Augmented Loyalty

brand enhancement proposal

THE IDEA

Enhancing existing loyalty rewards program to create personalized amazing shopping experiences using

digital and social media technologies.

A brand that differentiates by showing its care and appreciation for its customers by using technology

that bridges the digital and the real world.

AL

INTE

GRAT

ED S

HOPP

ING

EXPE

RIEN

CE

RFID TECHNOLOGY

AUGMENTED REALITY ON MOBILE APP

MOBILE TECHNOLOGY

IN-STORECUSTOMERRELATIONSSTRATEGY

SOCIAL MEDIA STRATEGY

EXTENDEDREWARDS& SERVICES

CONTENT MARKETING STRATEGY

5 1 2 3 4 6

MOBILE APP DESIGNED TO ENHANCE SHOPPING EXPERIENCE

STORE & RFID DIGITAL INTERACTION MOBILE APP & ARCONTENT

MARKETINGSOCIAL MEDIA ENGAGEMENT

EXTENDED REWARDS & CUSTOMER SERVICE

Notifications

Feedback & survey

Social media hub

Augmented reality

Interact with mallRewards management

RFID REWARDS SYSTEM

STORE DETECTS CUSTOMER NOTIFICATION SENT TO APP

•  Discounts•  Promotions•  Events

•  Type of member•  Alerts customer service

STORE ANALYTICS

•  Behavior pattern•  Hotspot measurement

DIGITAL INTERACTION

•  Lucky draw games•  Information•  Entertainment

DRIVE FOOT-FALL TO UNDER VISITED AREAS

RetailersDigital Strategy

Shoppers

SOCIAL MEDIA HUB STRATEGY

Example SM Mall in Philippines

here

SOCIAL MEDIA HUB STRATEGY

“a platform to engage with your customers

take ownership on your branding social page

truly own the data of your fans

big data - insight, not just email address

long term cost saving on online media buy"

content aggregation & curation

Aggregate content from multiple sources including social networks, blogs, publisher sites, influencers etc.

When users interact with the posts, you collect precious data.

CONTENT MARKETING STRATEGY Content creates trust. And trust is the filter in which all business success must pass through.

Sainsbury  example    here  

DIGITAL & SOCIAL STRATEGY

ShopperDigital

SocialMobile

app engagement

Digital wall & floor

interaction

Socialhub strategy

Content Marketing

RFIDRewards

integration

THANK YOU!