Malaysia Massage Chair Market Size, Share and Forecast 2026 | TechSci Research

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MALAYSIA MASSAGE CHAIR MARKET2016 – 2026

F O R E C A S T & O P P O RT U N I T I E S

2© TechSci Research

Scope of ReportProduct of Interest (POI): Massage Chair

Review Period

2016 – 2019

Base Year

2020

Estimated Year

2021

Forecast Period

2022 – 2026

Year Range

A massage chair is a chair designed for massages. It can refer to two types of products. Traditional massage chairs allow a masseur to easily access the head, shoulders, and back of a massage recipient, while robotic massage chairs use electronic vibrators and motors to provide a massage.

Market Segmentation

SALES CHANNEL

PRODUCT TYPE

• Zero-Gravity • Inversion

PLAYER TYPE

• Branded • Non-Branded

REGION

• East Coast Region• Southern Region• Northern Region• East Region• Central Region

• Direct Sales• Channel Sales• E-Commerce

END USE

SOURCE

PURPOSE

• Import • Export

• For Relaxation • Medical

• Commercial • Residential

3

3

S. No. Contents Page No.

1. Product Overview (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.)

2. Research Methodology (A detailed methodology on how we have derived the market related information and what are the measures that has been taken to validate the data.)

3. Executive Summary (This chapter covers summary of the complete study.)4. Voice of Customer

4.1. Brand Awareness4.2. Brand Satisfaction4.3. Challenges & Unmet Needs

5. Malaysia Massage Chair Market Outlook, 2016-2026F5.1. Market Size & Forecast

5.1.1. By Value & Volume5.2. Market Share & Forecast

5.2.1. By Product Type (Zero-Gravity v/s Inversion)5.2.2. By Player Type (Branded v/s Non-Branded)5.2.3. By Sales Channel (Direct Sales, Channel Sales, E-Commerce)5.2.4. By Source (Import v/s Export)5.2.5. By Purpose (For Relaxation v/s Medical)5.2.6. By End Use (Commercial v/s Residential)5.2.7. By Region 5.2.8. By Company

5.3. Product Market Map

Table of Contents

4

4

S. No. Contents Page No.6. Malaysia Zero-Gravity Massage Chair Market Outlook, 2016-2026F

6.1. Market Size & Forecast6.1.1. By Value

6.2. Market Share & Forecast6.2.1. By Player Type (Branded v/s Non-Branded)6.2.2. By Sales Channel (Direct Sales, Channel Sales, E-Commerce)6.2.3. By Source (Import v/s Export)6.2.4. By Purpose (For Relaxation v/s Medical)6.2.5. By End Use (Commercial v/s Residential)

7. Malaysia Inversion Massage Chair Market Outlook, 2016-2026F7.1. Market Size & Forecast

7.1.1. By Value 7.2. Market Share & Forecast

7.2.1. By Player Type (Branded v/s Non-Branded)7.2.2. By Sales Channel (Direct Sales, Channel Sales, E-Commerce)7.2.3. By Source (Import v/s Export)7.2.4. By Purpose (For Relaxation v/s Medical)7.2.5. By End Use (Commercial v/s Residential)

8. Market Dynamics8.1. Drivers8.2. Challenges

Table of Contents

5

5

S. No. Contents Page No.9. Trade Dynamics

10. Impact of COVID-19 on Malaysia Massage Chair Market

11. Market Trends & Developments

12. Policy & Regulatory Landscape

13. Product Benchmarking

14. Pricing Analysis

15. Demand-Supply Gap Overview

16. Malaysia Massage Chair Penetration Overview

17. Malaysia Economic Profile

18. Competitive Landscape

18.1. Competition Outlook18.2. Company Profiles (Top 10 Leading Companies)

18.2.1. Company Details 18.2.2. Products & Services 18.2.3. Financials (As Reported) 18.2.4. Key Market Focus & Geographical Presence 18.2.5. Recent Developments 18.2.6. Key Management Personnel

19. Strategic Recommendations

20. About Us & Disclaimer

Table of Contents

RESEARCH METHODOLOGY


Research Methodology

Identifying Key Opinion Leaders

Questionnaire Design In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in Malaysia massage chair

market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about Malaysia massage chair

Market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights Business

Solution

Primary Research Desk Research Company Analysis

Recent Developments Market Changing

Aspects/Dynamics Government Policies Final Conclusion

Market Participants Key Strengths

LinkedIn TechSci Internal

Database

Factiva Hoovers

Paid Sources

Company Websites Company Annual

Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc.

Secondary Research

Primary Research



Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Malaysia massage chair market. The team

has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing use

of massage chair and increasing demand for branded massage chair. The study includes market forecasting, which would enable our

clients to take better decisions while planning their strategy to achieve sustainability in Malaysia massage chair market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through

exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as massage chair

providers and service provider companies, end users, industry experts and other industry participants.

• The team interviewed more than 10 massage chair provider companies, 50 – 75 end users, and 15 – 20 industry experts and

other stakeholders in Malaysia massage chair market to obtain the overall market size from 2016 to 2020, which was validated by

the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size

data during 2016-2020.



• Respondents were asked about the current and future market growth rates, market shares by product type, by player type, by sales channel, by source, by purpose, by end use, by company and by each region. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the massage chair companies.

Methodology Followed for Calculation of Market Shares:

Market shares by product type, by player type, by sales channel, by source, by purpose, by end use, by company and by each region were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of massage chair. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Malaysia massage chair market, TechSci Research used various forecast techniques such as:

Moving Average

Time Series Analysis

Regression Analysis

Econometric and Judgmental Analysis



TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand emanating in the market. It should be noted that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

Osim (M) SDN BHD

Healthy World Lifestyle SDN. BHD. (Ogawa

Malaysia)

SnowFit Malaysia

GINTELL (M) Sdn Bhd

Healthy Space Sdn Bhd (Zero-Beyond Wellness)

ITSU World Sdn Bhd

Miuvo Massagers

World Bank

TechSci Research Proprietary Database & Knowledge

Repository

Company Annual Reports

Industry Magazines

Industry Reports

Statista

News Dailies

Credible Paid Databases


Industry Brief

According to TechSci Research report, “Malaysia Massage Chair Market By Product Type (Zero Gravity v/s Inversion) By Player Type (Branded v/s Non-Branded) By Sales Channel (Direct Sales, Channel Sales, E-Commerce) By Source (Domestic v/s Import) By Purpose (For Relaxation v/s Medical) By End Use (Commercial v/s Residential) By Company, By Region, Forecast & Opportunities, 2026”, Malaysia massage chair market is expected to witness steady growth for the next five years. Massage chairs are specifically designed to relieve pain from various body parts such as head, shoulder, neck, back portion, and other body parts and offer therapeutic solutions such as de-stressing, relieving ache from joints, shoulders and provide relaxation to the interested consumers. Massage chairs also aids in increasing the metabolism of the body and alleviating the acid reflux in the body. Massage chairs are majorly divided into two categories namely traditional and robotic massage chairs. Robotic massage chairs consist of small motors, electronic vibrators to provide massage to overall body. Traditional massage chairs are generally preferred by therapists due to ease of mobility of massage chairs to move from one place to another and design of massage chairs. Moreover, the hectic schedule of adults and millennials around the globe is leading to psychological disorders such as stress and anxiety so the massage chairs aids in reducing the stress by lowering blood pressure with the help of relaxation techniques. Rise in diverse choices available with lucrative offers and discounts along with facility for home delivery, easy return and exchange of massage chair through online channels is adding to convenience of the consumers and influencing the market growth positively. Offering of complimentary services such as acupressure, physiotherapy along with massage services is aiding to the massage chairs market growth. Also, the growing awareness regarding the health benefits from massage therapies is anticipated to fuel the market growth for the next five years. Rising internet penetration and proliferation of smart devices is paving the way for massage chair market growth in Malaysia. Introduction of new massage chair product into the market with improved capabilities and better outcomes than their older counterparts is aiding to the substantial growth in demand of the massage chairs in Malaysia. Launch of modes facility by key players which are customizable and automatic in nature to give the benefit of choice to consumers according to their needs is adding to the market value to the massage chairs in Malaysia. However, high cost for massage chairs for individual buyers may hamper the market growth for the forecast period.

Malaysia massage chair market is segmented into product type, player type, sales channel, source, purpose, end use, region, and company. Based on players, massage chair market is further bifurcate into branded and non-branded. Branded segment is expected to grow in the predicted period. Rising brand awareness and internet penetration are the major drivers for this segment growth. Adoption of full-fledged marketing strategies by key players is also contributing to the massage chairs market growth in Malaysia. Based on end use segment, market is categorised into commercial and residential. Commercial segment is expected to dominate the market owing to the huge demand from hotels and malls. Expansion of tourism industry is attracting large number of tourists into the country who after lot of travelling suffer from tiredness and stress. Massage chairs are installed in hotels or at open common places in malls and the massage services are availed after paying a certain amount to attract the customers. Many people try the massage recliners first time in malls and restaurants which is an effective way to increase awareness about the health benefits of using massage chairs in Malaysia.

Osim (M) SDN BHD, Healthy World Lifestyle SDN. BHD. (Ogawa Malaysia), SnowFit Malaysia, GINTELL (M) Sdn Bhd, Healthy Space Sdn Bhd (Zero-Beyond Wellness), ITSU World Sdn Bhd, Miuvo Massagers are the leading players operating in Malaysia massage chair market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several massage chair manufacturers are coming up with their technologically advanced offerings.

“Increasing demand for fitness and adoption of healthy lifestyle by majority of population is driving the market for massage chairs in Malaysia. Physical and mental relaxation from massage chairs is attributing to increase the demand for massage chairs. Also, the introduction of technologically advanced massage chairs offering stress relieving solutions is accelerating the market growth of massage chairs in Malaysia till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


Sample Data - Snapshot

2016 2020 2021E 2026F

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 110.00

By Value (USD Million)

By Volume (Units)

CAGR By Value & VolumeXX%

CAGR By Value & Volume

YY%

Malaysia Massage Chair Market Size, By Value (USD Million) & Volume (Units), 2016–2026F

20162017201820192020

2021E2022F2023F2024F2025F2026F

50%50%50%50%50%50%50%50%50%50%50%

50%50%50%50%50%50%50%50%50%50%50%

Zero-Gravity InversionMalaysia Massage Chair Market Share, By Product Type, By Value, 2016–2026F

20162017201820192020

2021E2022F2023F2024F2025F2026F

33%33%33%33%33%33%33%33%33%33%33%

33%33%33%33%33%33%33%33%33%33%33%

34%34%34%34%34%34%34%34%34%34%34%

Direct Sales Channel Sales E-CommerceMalaysia Zero-Gravity Massage Chair Market Share, By Sales Channel, By Value, 2016–2026F


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FORECAST & OPPORTUNITIES 2016 – 2026

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TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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