Content

SWOT

IFE

EFE

Strengths Physical infrastru

cture

Low Prices

Large corporatecustomer base

Merchandise shrinkage and mishandling

Untrained staff

Ordering Issues

Weaknesses

Opportunities Threats

Population

Life styles

Private brand

demand

Competition

Inflation

Interest rate

Strengths Extended busin

ess hours

Provides credit& bulk buying solutions

Backup Storage

Capacity

Geographic expos

ure.

Weakness

Opportunities Threats

Expansion

Wage rate

Seasonal

variation

Government

instability

StrengthsWeight Rating Weighted

score

1) Physical infrastructure 0.1 4 0.4

2) Low Prices 0.2 3 0.6

3)Large corporate customer bas

e

0.05 3 0.15

4) Extended business hours 0.025 3 0.075

5)Provides credit & bulk buying

solutions

0.1 2 0.2

WeaknessesWeight Rating Weighted

score

1)Merchandise shrinkage and mi

shandling

0.15 4 0.6

2) Untrained staff 0.125 4 0.5

3) Ordering Issues 0.1 3 0.3

4) Backup Storage Capacity 0.05 2 0.1

5) Geographic exposure. 0.

1

4 0.4

3.325TOTAL

3.325 it’s above average

OpportunitiesWeight Rating Weighted

score

1) Population 0.15 4 0.6

2) Life styles 0.2 3 0.6

3) Private brand demand 0.2 3 0.6

4) Expansion 0.05 3 0.15

5) Wage rate 0.05 2 0.1

ThreatsWeight Rating Weighted

score

1) Competition 0.14 3 0.42

2) Inflation 0.12 4 0.48

3) Interest rate 0.02 3 0.06

4) Seasonal variation 0.05 2 0.1

5) Government instability 0.02

1

2 0.04

3.15TOTAL

3.15 is above average