Making Your Museum a Group Tour Magnet
Transcript of Making Your Museum a Group Tour Magnet
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Make Your Museum a Tour Magnet
Laura Wallendal, Co-Founder, EdTrips
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You need visitors stampeding!
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It helps: More revenue
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More engagementFinding a wider audience
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But being a magnet for groups is hard
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Whether you’re on the beaten track or not
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So how do we get groups eager to come on in?
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Marketing and Education must work hand in hand
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It starts with programs that tour groups love
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A wide variety of customizable programs from existing programming
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Hands-on art
Historic interpretation
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Work with other venues to create “make a day of it” packages
Be creative: “other venues” aren’t just museums
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Marketing: Find your audience and grab their interest
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Target your audience(s)!
Don’t be generic-create marketing specifically geared towards their interests to grab their attention in a crowded marketplace
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Tour group operator conferences, publications
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Create landing pages
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Video and photos are key
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Special interest groups
Adult learning, scouts, homeschooling
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Make it easy to sign up