making your - ANVR Michael Levie.pdfNEW ECONOMY $35.00 bn $81.16 bn BRAND VALUATION Income Cost...

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making your strategies for success in a global economy

Transcript of making your - ANVR Michael Levie.pdfNEW ECONOMY $35.00 bn $81.16 bn BRAND VALUATION Income Cost...

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making your

strategies for success in a global economy

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Page 3: making your - ANVR Michael Levie.pdfNEW ECONOMY $35.00 bn $81.16 bn BRAND VALUATION Income Cost EBITDA Direct comparison HOW CAN WE CHANGE OUR VALUE CONTEXT? COMPARED* $12.17 bn $11.61
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BLUE OCEANMAKING YOUR COMPETITION IRRELEVANT

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Markus Raetz

CHANGE

http://www.crownpoint.com/artists/186/about-artist
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PROCESS

CONTENT

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CONTEXT

CONTENT PROCESS

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CARTRAIN

BOATPLANE

TRANSPORTATION

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CAR TRAIN

BOAT PLANE

LEISURE

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NEW CONTEXT FOR HOSPITALITY

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Luxury Hotels

Mid-market Hotels

DEFINE THE CATEGORY

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“By being everything to everyone you're nothing to anyone”- Stephen Herfst

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Focus is often a matter of deciding what things you’re not going to doJohn Carmack

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costconstruction costs

operational costs

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MODULAR CONSTRUCTION

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ASSET HEAVY STRATEGY

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value

luxury

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BRAND

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proposition: living, bar and efficient room

position: experience

market: specific niche

approach: digital, tech

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NEW ECONOMY

$35.00 bn

$81.16 bn

BRAND VALUATION

Income

Cost

EBITDA

Direct comparison

HOW CAN WE CHANGE OUR VALUE CONTEXT?

COMPARED*

$12.17 bn

$11.61 bn

$28.45 bn

$46.72 bn

* July 2-19 data

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RAOK

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OUR FUTURE

HOTEL? / OFFICE? / HOME? / NETWORK?

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compete

beat competition

segmentation

value-cost trade-off

differentiated

competition irrelevant

channel and digital

new business processes

RED OCEAN BLUE OCEAN

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Age is an issue of mind over matter

If you don’t mind, it doesn’t matter

Mark Twain

YOUNG THINKINGThe anti “millennial” conversation

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NO

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yes

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STATUS PRODUCT CODE PACKING QTY THUMBNAIL G10 BN ... · status product code packing qty thumbnail g10 bn-alccm111nobwoge 1 g10 bn-alcox901nobwogu 1 g10 bn-uucbc267srslros 1 g10 bn-uuccd100rrklros

24345 nbnb bn bn

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