Making the most of your e tapestry database
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Making the Most of your eTapestry DatabaseExisting Customer Seminar
Jared Nichter
03/09/10
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Title | Page #2 © 2010 Blackbaud
Agenda:
Cornerstone strategies Building a strategic solution One stop shop guarantees How eTapestry can help you succeed
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Title | Page #3 © 2010 Blackbaud
In general, nonprofits have two cornerstone development strategies:
Acquisition Cultivation
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Title | Page #4 © 2010 Blackbaud
Today’s environment is a little different:
Acquisition Cultivation
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Title | Page #5 © 2010 Blackbaud
Who’s Behind the Money?
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Title | Page #6 © 2010 Blackbaud
So, what do you need to do to keep your supporters loyal?
Prompt, personalized acknowledgement Confirmation that gifts are being used as intended Results on outcomes, prior to being asked again
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Title | Page #7 © 2010 Blackbaud
So how do you succeed? And how can eTapestry help?
Acquisition Cultivation
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Title | Page #8 © 2010 Blackbaud
Building out your strategy: Acquisition
Cultivation
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Title | Page #9 © 2010 Blackbaud
Donor Database
eCommerce Advanced Email
Website
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Title | Page #10 © 2010 Blackbaud
Websites:
eTapestry has built and hosts over 270 websites Your website is the first place a donor will go to get information on your
organization and it takes less than a minute to gain or loose a possible donor
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Title | Page #11 © 2010 Blackbaud
Interaction on your website is a must!
Whatis happeningwhen?
Get involved
Donateonline
Contactus
Upcoming events
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Title | Page #12 © 2010 Blackbaud
Did you know?
Over 95% of Internet users will give a donation via the web this year
But…. Only 40% of nonprofit organizations offer an online donation page
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Title | Page #13 © 2010 Blackbaud
eTapestry can provide you with a simple link on your current website that will connect your donors to an online
giving page (were those 95% of internet users will be looking to donate)
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Where the donor will complete the online giving page
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Title | Page #15 © 2010 Blackbaud
The gift is automatically processed and tracked through your database and the donor is notified and thanked for the successful transaction
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Title | Page #16 © 2010 Blackbaud
The results
Convenience for the donor Gift is automatically deposited and put to use by the nonprofit Automatically recorded in your eTapestry database Donor is acknowledge and thanked immediately which makes the donor more
likely to continue to give to your organization Clean accurate data/results
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Title | Page #17 © 2010 Blackbaud
Email:
Our advanced email solution provides a fully integrated email tool that includes spam checking and scheduling
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Title | Page #18 © 2010 Blackbaud
Did you know?
Email cultivation is more effective and cost efficient in reaching your supporters.
So why would you pay more (direct mail) to get less?
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What does fully integrated mean to you?
At eTapestry it means giving you everything you need to be successful in your email campaigns. And what good is a campaign if you can’t measure your results?
Our detailed email delivery reports will provide everything you need to measure your results
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Title | Page #20 © 2010 Blackbaud
What does fully integrated mean to you?
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The importance of reporting:
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The importance of reporting:
Drill down capabilities
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The importance of reporting:
Since we know how important reporting is, we will guarantee you better recordkeeping abilities with our advanced reporting module. Event Attendees Email Communication Family/Business Tracking Estate Value Volunteer Hours Donor/Prospect Interactions Grant Due Date Occupation Memorial Tributes Renewals Gender Future Cultivation Strategy
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Title | Page #24 © 2010 Blackbaud
Relationship Management:
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Relationship Management:
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Title | Page #26 © 2010 Blackbaud
Relationship Management:
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Relationship Management | Contacts
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Relationship Management | Outlook Integration
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Relationship Management | Outlook Integration
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Relationship Management | Outlook Integration
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Relationship Management | Outlook Integration
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Title | Page #32 © 2010 Blackbaud
Data Services
Donor Acquisition and Development
Prospect Research
Donor Performance and Benchmarking
Data Enrichment Services
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Title | Page #33 © 2010 Blackbaud
Support
Online Help
Instant Messaging
Telephone
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Title | Page #34 © 2010 Blackbaud
Training
User training at your pace and convenience
Annual Training Agreement
Recorded Sessions/Classes
Crash Courses
Podcasts
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Title | Page #35 © 2010 Blackbaud
What’s New?
eTapestry Mobile Included with your eTapestry service Specifically formatted for mobile use Fast Real time information – no syncing or downloading
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Title | Page #36 © 2010 Blackbaud
What’s New | Personal Fundraising
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What’s New | Personal Fundraising
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What’s New | Personal Fundraising
Team page and participant page views are editable
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What’s New | Personal Fundraising “I think the personal fundraising page had a huge impact on our success.”
“We've received feedback that it was very donor friendly. Thanks a lot!”
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What’s New | Cart Module
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What’s New | Cart Module eTapestry Database Cart Webpage
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What’s New | Cart Module
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What’s New | Cart Module
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Title | Page #44 © 2010 Blackbaud
Fundraising
Relationships
TrueCRM
eTapestry can help you achieve
your fundraisings goals offering
you a tool for every
aspect of the
TrueCRM offering.