Webinar October 31, 2014

MAKING THE MOST OF THE NATIONAL SBIR/STTR CONFERENCE IN AUSTIN

Moderator

Founder of the Texas Entrepreneur Network and the Wilco Funding Portal, Director of the Wilco Angel Network and Vice-Chair of the Baylor Angel Network. Active member of the Austin entrepreneur ecosystem.

Hall Martin

Speakers

Innovation Policy & Program Analyst with 25 years of experience in advanced technology commercialization. Plays a key role in the planning & organization of the Fall National SBIR/STTR Conference.

Joe Harper Host

Robert-Allen Baker Presenter

Director of the Texas State SBDC with over twenty years experience as an entrepreneur. Previous Director of 5 other SBDCs in Texas and Louisiana.

A Goldmine for Entrepreneurs

¤ ~$2.3 Billion for Small Businesses ¤ Non-diluted funding ¤ Aligns with angel & VC funding ¤  Thousands of awards annually ¤ Up to $1.5M per award in Ph. II ¤ About 30% to new tech startups ¤ Commercialization assistance

But…You Need a Plan

Overall Strategy

1.  Find agencies interested in your tech expertise

2.  Find topics that align with this expertise

3.  Prepare a Quad Chart 4.  Sign up for One-on-One

Meetings

1. IDENTIFY THE RIGHT AGENCIES

•  NationalSBIRConference.com Go to

•  “How to Participate” Find

•  “Agency Profiles” Click on

•  One-page Posters Review

•  How 2 Videos Watch

•  One-on-One Meetings Schedule

http://www.nsf.gov/eng/iip/sbir/topics/Fall2014_MN.jsp

Example: National Science Foundation

Email 1-2 page executive summary to Program Manager with: q  Company & team q Market opportunity q  Value proposition q  Customers q  Technology/innovation q  Competition

2. FIND TOPICS THAT MATCH EXPERTISE

Search with key words that describe your tech expertise, such as “additive manufacturing”

www.zyn.com

www.zyn.com/sbir

Example: Additive Manufacturing

National SBIR/STTR Gateway Search Service Results by Zyn Search© Searched SBIR/STTR Topic files for "additive manufacturing" and found 25 matches.

(SBIR) Air Force - Electron-Beam Additive Manufacturing Process Control for Titanium Alloys Score: ****   Electron-Beam Additive Manufacturing Process Control for Titanium Alloys Air Force SBIR 2009.1 - Topic AF091C-002 Aviation and Missile RD&E Center (Missile) - Otho Thomas - (256) 842-9227 Opens: December 8, 2008 - Closes: January 14, 2009 AF091C-002 TITLE: Electron-Beam Additive Manufacturing Process Control for Titanium Alloys TECHNOLOGY AREAS: Materials/ Processes.... (SBIR) Navy - Additive Manufacturing for Transducer Development Score: ****   Additive Manufacturing for Transducer Development Navy SBIR 2012.1 - Topic N121-094 ONR - Ms. Tracy Frost - tracy.frost1@navy.mil Opens: December 12, 2011 - Closes: January 11, 2012 N121-094 TITLE: Additive Manufacturing for Transducer Development TECHNOLOGY AREAS: Materials/Processes, Sensors ACQUISITION PROGRAM: This topic is intended to benefit future FNC projects for ASW, MIW & UUVs....

3. PREPARE QUAD CHART ¨  A good Quad Chart is an indispensable business card:

¤  clearer than a two-minute standup pitch ¤  shorter than a business plan ¤  readily understandable by a potential customer or investor/funder

¨  Two types of Quad Charts: ¤  Focused, for advanced R&D see slide #11, a PowerPoint template

n  Picture of technology, customer requirement, technology objective, transition plan ¤  Exploratory, for more basic R&D see slide #12, a PowerPoint template

n  Current state of the art, new insights, technology innovation, technology impact Or, you can adapt the focused Quad Chart sent to Conference registrants

12

Project/Technology Title Overall Risk: HIGH X MEDIUM LOW SBIR/STTR Topic Number: Date: mm/dd/yy

CONCEPT REQUIREMENT REQUIREMENT/PAYOFF: Identify and describe the need driving technology development as well as its benefit to the target Agency

DELIVERABLE: Description of product to be developed for use and how it meets customer requirement

OBJECTIVE: Short statement explaining the technology and its principal features

TRANSITION(S): Succinct strategy/plan for this project that addresses how the technology will transition into a system or platform

CONTACTS Company: name website email Company lead: “ phone “ Technologist: “ “ “

Fiscal POC: “ “ “

Concept Picture

First item planned. Add more text as necessary. Second item planned. Add more text as necessary.

• Add other points as necessary

Project/Technology Title

First key insight. Add more text as necessary. Second key insight. Add more text as necessary.

• Add other points as necessary

Company name and website, your name/title and contact information

MAIN ACHIEVEMENT: Placeholder explanatory text. Replace with text and diagrams as necessary.

HOW IT WORKS: Placeholder explanatory text paragraph. Replace with text and diagrams as necessary.

ASSUMPTIONS AND LIMITATIONS: •  Limitation or assumption •  Another limitation or assumption

Primary answer here. Add more text as necessary. • First bullet point • Additional as necessary

Primary answer here. Add more text as necessary. • First key point • Additional as necessary

What is the state of the art and what are its limitations? (DELETE THIS BOX OF TEXT AND INSERT DIAGRAM(S)

What are the key new insights? (REPLACETHIS BOX AND INSERT DIAGRAM(S))

What is the impact of the project? (DELETE THIS BOX OF TEXT AND INSERT TABLE, GRAPH, OR OTHER SUITABLE VISUALIZATION)

What are the end-of-phase goals? (REPLACE WITH DIAGRAM/TEXT/THRESHOLD CRITERIA)

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4. SCHEDULE ONE-ON-ONE MEETINGS ¨  Register for the Conference on the event website at

www.nationalsbirconference.com ¨  Receive a return email from us:

¤  Invites you to request up to three meetings ¤  Asks you to review Agency and Industry posters to make most practical choices for

meetings ¤  Suggests that you develop a Quad Chart

¨  Carefully choose Agency/Industry meetings, submit request. ¨  Receive confirmation of your meetings schedule. ¨  At the Conference, make sure you know location of your 1-on-1 meetings

-- and be punctual!

One More Time: Why SBIR/STTR? ¨  Government’s incentives

¤  Test-drive small business capability ¤  Proactive risk reduction of truly

innovative technologies ¤  Competing approaches open up

additional technology alternatives ¤  Non-competitive follow-on awards

can be made ¤  High level of matching funds are

available

¨  Small Businesses’ incentives ¤  Largest source of early stage R&D

funds for small firms ¤  Non-diluted funding: no payback

needed, no equity taken ¤  Company retains data rights for

five years (DoD) ¤  Builds credibility of company’s

research ¤  Follow-on awards are non-

competitive

Best Desk References ¨  The “SBIR Gateway” at www.zyn.com provides direct links to every Federal Agency

SBIR/STTR program, other commercialization resources, and SBIR/STTR news. ¨  http://www.navysbir.com/how2videos.htm offers “SBIR University” tutorials on

numerous subjects for beginners and experienced entrepreneurs alike – including summaries of all Federal Agency SBIR and STTR programs.

¨  http://www.youtube.com/user/NSFInnovationIIP offers useful webinars such as How to Successfully Apply to the NSF SBIR/STTR Program.

¨  http://www.sbtc.org is a policy portal on commercialization issues, offering illuminating white papers and other documents.

Austin, Texas | November 11-13

www.NationalSBIRConference.com

See you at the Fall National SBIR/STTR Conference!