Making the Most of Linked In Basic

© Copyright 2011 Amy Lorenti – All Rights Reserved. www.AmyLorenti.com

MAKE THE MOST OF A BASIC ACCOUNT

Effective Networking – Part One


Why You Need to be Linked In

Career opportunities

Consulting offers

Job inquiries

Business deals

Personal references

Reconnect


Finding Your Dream Job

1. Craft a strong online presence around the right keywords

2. Combine online and offline contacts

3. Network each day


1. Craft a Strong Online Presence

Professional head shot




Laura DeAngelis, Experienced Bi-lingual

Paralegal




Write your summary using keywords


Paralegal


Keywords

Job Titles - Software Engineer, Purchasing Agent, Marketing Manager, Controller, Administrative Assistant, Account Manager, Program Director

Skills and Job Responsibilities - Systems Analysis, Application Prototyping, Rapid Application Development (RAD), Market Research, Strategic Planning, New Product Launch, Cost Variance Reports (CVR), Data Entry, Accounts Payable and Receivable (AP/AR)

Education or Certification - Certified Network Administrator, CNA, Bachelor of Science in Computer Science, Certified Public Accountant, CPA, Six Sigma Black Belt

Acronyms and Industry Terminology - TCP/IP, C++, RAD; MRPII, Windows Server 2008, Microsoft Excel, Computer Assisted Audit Techniques, Computer Aided Audit Tools (CAATS), Computer Assisted Audit Tools and Techniques (CAATTs)

Source: CareerPerfect.com




Write your summary using keywords

Update your profile on a regular basis


Paralegal


2. Combine Online & Offline Contacts

Online connections should be brought to an offline relationship

Individuals met offline should be encouraged to also connect online


3. Network in Some Way Every Day

Join groups and participate

Make recommendations

Attend networking events

Volunteer to speak at business organizations or other groups that include target audience


Join and Participate in Groups

Relate to your area of expertise

Answer questions, make recommendations and refer others

LINKED IN NETWORKING TACTIC


Recommend Before Being Asked

Strengthens relationships

Puts your link on their profile

They may recommend you



Solve Someone’s ProblemEARN SUBJECT MATTER EXPERT STATUS

LinkedIn Answers:

– Look through questions in your area of expertise or skill set

– Answer questions

– Post answers as “public”

– Earn points with selected answers

– More points rank you higher on expert list



Prompt Response

Timely responses help build a reputation of being interested, connected and a valuable resource



Companies: A Good Lead Source

Identify dream companies

Search ‘Companies’ features

Find decision makers (DM)

See if your contacts connect to DM

Request introduction



SlideShare Presentations

LinkedIn Applications

SlideShare – free service

Create presentations to inform while highlighting your expertise

Post on profile page

http://www.linkedin.com/static?key=application_directory





Update Your Status Often

Change your status regularly

Make updates relevant

Once or twice a week



About Time Share 1 to 2 times a week

Respond to questions with solutions or recommendations

Check ‘Follow’ on posts to respond to comments

Make recommendations

Less than 1 hour a day

–Add it to your calendar



Final Points

Don’t be quick to accept invitations; first check profiles to see if connecting makes sense

Only connect to someone you:– Know and have met personally – Had an online conversation within a Group – Helped through ‘Answers’ - and they selected yours

Do not ‘spam’ for contacts; Linked In will block you

Linked In is a tool that can help move your career forward – don’t be afraid to use it


A copy of this presentation is available for download at:LorentiWrites.com


About Amy Lorenti

Amy Lorenti is a business writer, designer and marketing communications expert. Over the past 25 years her clients have included some of the most successful companies and organizations in the world.

An entrepreneur since 1984, Amy began writing for her business-to-business marketing communications clients in the late ‘80s. When not running her own companies, she held interim positions including chief public relations officer for an award-winning advertising agency and senior marketing positions for both a publicly-held international company focusing on the consumer fashion market and a private company serving the IT sector with global outsourcing solutions.

Amy’s blog - LorentiWrites.com - focuses on providing marketing ideas for individuals, entrepreneurs and the small business owner.

Amy Lorenti

LorentiWrites.com – blog

KlearIdea.com – marketing communications and design portfolio

MindsThatWork.com – business consulting consortium

http://www.amylorenti.com/

http://www.amylorenti.com/

http://www.klearidea.com/

http://www.mindsthatwork.com/

Making the Most of Linked In Basic

Technology

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