Making the Games played by

Millions:

Alexander Mamontov

Why, How and by Whom?

3Topics

- Who?

- Why?

- How?

1Who are we?

Wooga Info: Berlin, Social games

250+ 45 55%

4.5M DAU

2.5 years

Who?

2Why Games for

Millions?

Do you play games every day?

NO

Do you listen to

music every day?

Do you watch

VIDEOS every day?

YES

Games for everyone

Vision 2020

YES

- Who?

- Why?

3How are we doing it?

US Top Grossing, 2013/09/10

2 rules of success:

1) Never tell everything you know

2) ….

Just kidding, here we go*!

*With REAL examples!

III. PROCESS

IV. GET THE BEST

II. APPROACH

I. TEAM

I. Team

Small Agile teams

AgileI. TEAM

Diamond Dash Facebook:

• Product Lead

• Product Manager

• Backend Engineer

• Outsource Flash Engineer

AgileI. TEAM

Independentteams

IndependentAgileI. TEAM

Don’t follow the HIPPO*

IndependentAgileI. TEAM

*HIPPO = Highest Paid Person's Opinion

IndependentAgileI. TEAM

Fast Communicatio

n

I. TEAM IndependentAgileCommunicativ

e

Communicative

Our teams are:

Independent

Agile

II. Approach

Focused Development

II. APPROACH:Focuse

d

New Users on Facebook

Iterative approach

II. APPROACH Focused Iterative

Try Fast Fail Fast!

II. APPROACH Focused Iterative Fail Fast!

Try fast, Fail fast!

In our work, we:

Iterate

Stay Focused

III. Creation Process

Find the fun!

Antti Hattara – “Needle In Haystack”

III. PROCESS

Find the fun

Find the fun

III. PROCESS

“Super collapse”

Find the fun

III. PROCESS

Find the fun

III. PROCESS

Question the fun

Find the fun Question the

funIII.

PROCESS

Find the fun Question the

funIII.

PROCESS

Find the fun Question the

funIII.

PROCESS

Find the fun Question the

funIII.

PROCESS

Find the fun Question the

funIII.

PROCESS

Find the fun Question the

funIII.

PROCESS

Find the fun Question the

funIII.

PROCESS

Usability Tests

Find the fun Question the fun UsabilityIII.

PROCESS

Find the fun Question the fun UsabilityIII.

PROCESS

Usability Tests

Seriously!!!

Find the fun Question the fun Usability!!!III.

PROCESS

Find the fun Question the fun Usability!!!III.

PROCESS

Polish the User’s

Experience

Find the fun Question the fun Usability! PolishingIII.

PROCESS

Find the fun Question the fun Usability! PolishingIII.

PROCESS

III. PROCESS

Find the fun Question the fun Usability! Polishing

Make usability tests

While creating the game, we:

Question the fun!

Look for core fun

Polish the UX

IV. Getting the MAX

Post-release is the key

Post-release

IV. GET THE MAX

2010

OCT

2011

MAR

2013

SEP

Concept

Work on the Live productLaunch

Diamond Dash Facebook

Post-release

IV. GET THE MAX

IV. GET THE MAXPost-

release

Analytics

Post-release AnalyticsIV. GET THE MAX

Post-release AnalyticsIV. GET THE MAX

A/B tests

IV. GET THE MAX Post-release Analytics A/B Tests

A B

Post-release Analytics A/B TestsIV. GET THE MAX

Make A/B tests

To get the maximum the

game, we:

Analyze numbers

Work hard post-launch

III. PROCESS

Find the fun

Question fun

Usability

Polishing

IV. GET THE MAXPost-

releaseAnalytic

sA/B

Tests

II. APPROACH FocusedIterativ

eFail

Fast!

I. TEAMCommunicativ

eIndependen

tAgil

e

- Who?

- Why?

- How?

Questions?

Alexander Mamontov, Product Lead

We’re hiring!wooga.com/jobs