Making the Funding Case for Your Art House

Art House ConvergenceJanuary 22, 2015

Randy CohenAmericans for the Arts

@ArtsInfoGuy

Stone-Age Flute

Arts & Culture: 4.3 Percent of GDP (2012)($ in Billions)

Arts & Culture Tourism Transportation Agriculture Construction$0

$100

$200

$300

$400

$500

$600

$700

$800

$699

$434 $448

$174

$530

National Findings

Organizations & Audiences Spent

$135 Billion

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Jobs Supported (FTE)

4.1 Million

Local & State Government Revenue

$22.3 Billion

Attendees Spent $24.60 Per Person, Per Event

Meals & Snacks $13.14

Souvenir/Gifts $2.74

Transportation $2.65

Lodging$3.51 Other

$2.56

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Event-Related SpendingLocal vs. Nonlocal Audiences

Local Non-Local

$17.42

$39.96

59 percent of nonlocal attendees said: “this arts event is their primary purpose for their trip.”

AEP4 Calculator

www.AmericansForTheArts.org/EconomicImpact

National AEP4 Research Partners

Thomas Südhof2013 Nobel Prize for medicine:

“I owe it all to my bassoon teacher”

Drive for excellence…visual thinking…pattern recognition…problem solving…perseverance

Opera in the Outfield

Arts Students Outperform Non-Arts Students:

Average 100 Points Better on SAT Scores

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1.4%

4.8%

0%

1%

2%

3%

4%

5%

High Arts Involvement Low Arts Involvement

Students with High Levels of Arts Involvement: Less Likely To Drop Out of School by Grade 10

Improved Academic Performance

Arts in Healthcare Benefits

• Reduced length of hospital stay• Fewer medical visits• Reduced use of pain and anxiety

med’s• Improved recovery time• Reduced depression

Think your vote doesn’t matter? 1 Vote . . .

We All Have a Job to Do!

Take Home Checklist

Join the Arts Action Fund—You Can’t Beat the Price!

Relationship building: make advocacy a habit

Tell your story . . . Where are your customers from?

Invite the candidates to your event

Offer to become their “Arts Resource”

Your first meeting should not be your last!

Thank You!

www.AmericansForTheArts.org@Americans4Arts