Making the Connection: Integrating Online and Offline
Transcript of Making the Connection: Integrating Online and Offline
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Making the Connection:Integrating Online and Offline
Discussion: #smcfw
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Download the slides atSlideShare.net/30lines
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Text my30 to 88000
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“Social media” is peoplehaving conversations ... online.
www.flickr.com/photos/urbanelife/3183422847
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A set of communication tools
TheConversationPrism.com
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>> It levels the playing field by giving you a voice.
>> It gives you a direct connection to your customers.
>> It gives your customers a direct connection to each other.
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Answer these questions...>> What is our goal?
>> Who are we trying to reach?
>> What action(s) do we want them to take?
>> Where is our audience now?
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And these...>> Are people talking about us? If yes, what are they saying? If no, why not?
>> What happens if someone says something bad about us?
>> How do we integrate social media with current offline/online communications?
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And these...>> Who will manage our social media efforts? Who does the talking?
>> How will we stay current on the latest tools, trends and best practices?
>> How do we define success?
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Have the goal in mind.
www.flickr.com/photos/wallyg/280932690/
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Know your audience(s).
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Create a call to action.
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Embrace customers’ interests.
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Get people talking.
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Don’t hide from criticism.
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One tool of many.
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Manage the conversation.
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Follow the trends.
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Know what success looks like.
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Test the water.
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Making the connection>> Journal your adventures>> Use your “digital glue”>> Get the digits>> Play tag>> Location, location, location>> “Find us here”>> Let fans tell your story
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Journal your adventures
www.flickr.com/photos/cardopoli/219069323/
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Email: The “digital glue”
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Find your audience
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Txt me, k? :P
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Tag, you’re it.
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Tag, you’re it.
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Check in with location services
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“Find us on ...”
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Let others do the talking
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j.mp/20offpostling
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Where does it fit?>> Public relations>> Marketing>> Customer service>> Customer loyalty>> Recruiting>> Internal communications and training
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Tracking offline efforts?
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How can we complement this with social?
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Making it work for you>> Develop policies that fit your team
>> Communicate goals, define roles
>> Provide tools to help staff succeed
>> EDUCATE
>> Understand culture & regulations (FTC)
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Itʼs not about you.
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Text my30 to 88000
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Letʼs talk.