Practical tips in becoming an influential blogger by Janette Toral
Making Technology Work For You by Janette Toral
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Transcript of Making Technology Work For You by Janette Toral
Making Technology Work for You
Jane5e Toral h5p://www.e-‐commercephilippines.com h5p://www.bloggingfromhome.com
h5p://www.digitalfilipino.com
Agenda
• IntroducDon to E-‐Commerce • Building benefits through social network • OpportuniDes in the world wide web • Trends that will impact your future
What is E-‐Commerce?
• E-‐Commerce is the exchange of informaDon or transacDons using any form of electronic communicaDon.
• Covers both commercial and non-‐commercial transacDons (Republic Act 8792, The E-‐Commerce Law)
• The Internet is the informaDon highway or public network where e-‐commerce and various forms of communicaDon take place.
• E-‐commerce that takes place over the Internet is oUen referred to as Internet Commerce.
• Mobile Commerce -‐ transacDon takes place in mobile devices such as cellular phone and personal digital assistant (PDA).
Ways to accept payment
• Cash – person to person • Bank deposit • Remi5ance service
• Credit card • SMS
Social Media 101
• Content created by regular Internet users for each other using publicly accessible technologies.
Social networking 101
• TradiDonal or in-‐person acDviDes done online.
Types of Social Media sites
• Blogs • Microblogs
– Twi5er • Social networks
– Facebook – MySpace – Friendster – LinkedIn – Plaxo – Ning
• Media sharing – YouTube – Flickr
• Social bookmarking / voDng – Digg – Delicious – StumbleUpon
• Review • Forums • Virtual worlds
Social influencers
• People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – PosiDonal influencers (peers)
Source: Social Media MarkeDng for Dummies (Shiv Singh)
h5p://developers.facebook.com/plugins
Twi5er stream
Internet Search emerges as the top online acDvity.
Ac#vi#es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na#onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
What people Search for on the Net
Base: Past month Internet users aged 10+ across Na#onal Urban Philippines who have used a search engine in the past month Source: Yahoo!-‐Nielsen Net Index 2010
Do you know what people say about you?
Social media is changing the rules of engagement
Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
Building Tribes
• Tell a story – Who are you upsebng? – Challenge the status quo
• Connect a tribe – Who are you connecDng?
• Lead a movement – Who are you leading? – Establish a culture.
• Everyone is important.
– Being a leader gives you charisma.
• Make change – Commit
• Rank Higher In Google, Yahoo, Bing • Find interested buyers by hibng the right market • Increase conversion rate • Increase brand awareness • Personalized online strategy • Viral MarkeDng / CreaDng a buzz • Control what people see online about you • Engage your target market
Managing your internet image -‐ Will people search for you? -‐ Will people write and talk about you? -‐ Will people share informaDon about you? -‐ Will people contact you?
The Needs
Source: SearchProfileIndex.com by 4thMediaCorp.com
Thank you!
h5p://www.e-‐commercephilippines.com h5p://www.searchprofileindex.com