MAKING SMART INVESTMENTSIN MOBILITY

Dan Lewis

Principal Consultant

Mobility Solutions

The Judge Group

TAKE STOCK OF YOURSITUATION

Where are you as an organization?

WHAT AM I DOING NOW?

WebsitesWebsites BlogsBlogs Social MediaSocial Media

CollaborationCollaboration Mobile AppsMobile Apps IntranetsIntranets

ASSESS YOUR EXISTING CHANNELS

SunsetSunset

• Low-UsePlatforms

• Old Technology /Ancient Content

RefactorRefactor

• Standards-based Properties

• Great Content /Old Tech

WHAT TO TARGET?A sea of options

HIGH LEVEL CONSIDERATIONS

External

CommunicationCommunication

ConversionConversion

EngagementEngagement

Internal

OwnershipOwnership

PeoplePeople

ProcessProcess

EXTERNAL

Communicate with your customer base – both existing and potential

Convert potential customers into active customers

Engage with your customer base

INTERNAL

Understand “who” owns “what” and how that can affect decisions

Employees are people not machines

Understand your existing processes and look to replace/refactor as needed

WHO IS BUYING DEVICES?

WHAT IS HOT?

Automobiles• Apps• Bluetooth

Connectivity

Automobiles• Apps• Bluetooth

Connectivity

Smartphones• Apple• Android• Windows (?)

Smartphones• Apple• Android• Windows (?)

Tablets• Android• Apple• Windows

Tablets• Android• Apple• Windows

TVs• AppleTV• Chromecast• Kindle• Roku

TVs• AppleTV• Chromecast• Kindle• Roku

Wearables• Activity Trackers• Glass• Watches (?)

Wearables• Activity Trackers• Glass• Watches (?)

SMARTPHONE & TABLET SHIPMENTS

MOBILE BROWSER USAGE

SIZE MATTERS – BUT IT REALLY DOESN’T

Make sure you take into account critical content and processes for small screens

So

Stop thinking about size targets for UIs as matching a device!

But

Make sure you test diligently on commonly used devices

And

Remember that device size trends are constantly changing

IF YOU BUILD IT… WILL THEY COME?

MAYBE

THANK YOU!Questions?