Making Sense of Social Media Analytics
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Transcript of Making Sense of Social Media Analytics
Do you do social media reports for your association each month?
eventmobi.com/nesaetech14
What we’re going to cover:
• Why social media analytics are important• How they can be challenging for associations• Tools for measuring social media• Overview of social media analytics• Q &A
Why Measure Social Media?• Data-driven is the new reality
Infographic source: Domo
Even if you can’t measure all that data, measuring your own actions can:
• Justify staff—current and future• Justify budget—or make a case for investment• Help show tie-in between social and other
activities• Answer is what we’re doing working? If not,
how can we improve?• Reveal when what had previously been
working has changed
Map Goals to Metrics
• Web strategy goal: drive web traffic – Google analytics, click-throughs, social shares
• Membership goal: increase membership/retention– CRM, engagement, campaigns
• Meetings goal: increase attendance at events – Hashtag use, Instagram, mentions, screenshots
• Product sales: Increase revenue from CE products– Campaigns, conversions
Tools: Free vs. Paid
• Free tools– Cyfe– Hootsuite– Native platform analytics (GA, Twitter, FB, LI)– Excel/”bootleg Excel dashboard”
• Paid tools– Simply Measured– Radian6– Sprout Social
Resources (http://bit.ly/analyticsresources)
• Measuring the Networked Nonprofit (book)• Katie Paine’s Measurement blog• Measuring the ROI of social media (video/blog post)• Which Stats Matter: The Definitive Guide to Trackin
g Social Media Metrics• Leader Networks Engagement Score for Private Onli
ne Communities• 5 Tips for Using Your Private Online Community Dat
a to Make Better Decisions• How to calculate the value of your social media cam
paign• Annielytics--great information and training on
analytics and dashboard creation