Making Sense of Qualitative Data

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Making Sense of Qualitative Data JOMC 279 Paint Data

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Making Sense of Qualitative Data. JOMC 279 Paint Data. Quantitative Results. Correlations Scale Scores Counts/Percentages. Correlations. 13. 2. 47. Quantitative Data. 36. 3. 1. Student Stores 1. Qualitative Data. Content Analysis: Emergent Coding Exercise. - PowerPoint PPT Presentation

Transcript of Making Sense of Qualitative Data

Page 1: Making Sense of Qualitative Data

Making Sense of Qualitative Data

JOMC 279Paint Data

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Quantitative Results

• Correlations• Scale Scores• Counts/Percentages

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Correlations

Familiarity Quality Value

Familiarity 1.00 0.66 0.49

Quality -- 1.00 0.54

Value -- -- 1.00

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13

2

47

36

3

1

Student Stores 1

Quantitative Data

Qualitative Data

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Content Analysis: Emergent Coding Exercise

Question = “Why did you choose that particular place to shop for paint?”

• What categories do you think might show up? (a priori)

• What categories emerge? (emergent)

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342 words35 color26 messy17 tape16 brush15 paint12 hard10 time9 fun8 creative7 roller6 blue

6 move6 smell5 difficult5 long5 lowes home improvement5 tedious4 daunting4 exciting4 home depot4 tired4 wall

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bi-grams (3+)

9 color_brush7 tape_paint6 messy_fun6 tape_brush5 color_messy5 color_paint5 brush_paint4 color_tape4 messy_hard4 tape_roller

4 brush_roller3 color_decorate3 color_move3 color_smell3 color_time3 messy_creative3 tape_blue3 fun_creative3 paint_roller

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color

brush

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color

paint

tape

brush

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color

messy

paint

tape

brush

fun

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color

messy

paint

tape

brush

fun

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color

messy

paint

tape

brush

roller

hardfun

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color

messy

paint

tape

brush

decoratemove

smelly

time

roller

bluehard

fun

creative

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Insights from Focus Groups:

Exercise

• Similar• Normally done at transcript level, not

summary level


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