Making Sense of Mobile - September 2013
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GHWIFBSG 10% off! promotional codes p r o d u c t i n f o r ma t i o n clicks were through a mobile device 1 in 5 were handset only traffic 13% of sales were completed through a mobile device 23% were handset only sales 9% ? b a vs. SENSE OF MOBILE Remember, if you have a mobile optimised site, it is essential affiliate tracking is added. If you would like to discuss your mobile strategy, or would like to receive our regular mobile updates please contact [email protected] An m-commerce infographic, brought to you by MAKING When people do buy on their mobile, 37% are located at home 65% of searches on a mobile phone, continue on a tablet or desktop M-Commerce isn’t based just around sales, customers are also using mobiles to What can Awin do? App Downloads Mobile display campaigns can be powered by geotargeting. Capture your target audience when they are browsing the internet near your stores Great uses for advertising on tablets include enhancing second screen effect during TV adverts to make them more effective. In need of a mobile optimised site? We can create a mobile landing page for you that is fat-finger friendly and matches the needs of your customer on a mobile device UK Smartphone Penetration By 2014, there will be more phones than people... Screen Size Security Not Enough Details Takes Too Long Hard to Compare Facebook downloads: CTR’s up to 2% and CR up to 30% Offered this in cooperation with MobPro On average, people use nine apps actively on a monthly basis Drive Footfall to your Store Tabvertising Mobile Lead Generation Great Deals at ‘Shop’ Find Nearest Store The Numbers August 2013 showed exceptional performance through mobile devices 1 2 3 4 Mobile ramps up the sales 2013 will see tablet sales overtake laptop Only 1 in 3 advertisers have a mobile site Top Five Reasons People Don’t Buy on Mobile 62% 5 8 % o f p e o p l e c h e c k t h e i r p h o n e s e v e r y h o u r £ 700k apps 800k apps £ £ £ £ £ £ £ £ £ £ 1. http://www.bbc.co.uk/news/technology-22464368 2. http://www.extremetech.com/computing/145094-tablets-to-overtake-laptops-in-worldwide-sales-in-2013 3.http://www.thinkwithgoogle.com/mobileplanet/en-gb/graph/?country=uk&category=DETAILS&topic=Q00& stat=Q00_1&wave=2013&age=all&gender=all&chart_type=&active=sta 4. http://www.pureoxygenmobile.com/how-many-apps-in-each-app-store/ X X £ 65% £££ 4% 13% 20% SALES CONTACT FIND US 2 0 1 1 2 0 1 2 2 0 1 3 65% Higher CTR o f p e o p l e o w n a s m a r t p h o n e ? £££ X p p p c o m p a r i n g p r i c e s f i n d l o c at i o n s
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Our next infographic looks at continued growth of mobile penetration in the UK, the latest mobile stats from the network, and introduces new tools and opportunities for m-commerce through Affiliate Window.
Transcript of Making Sense of Mobile - September 2013
GHWIFBSG10% off!
promotional codesproduct inform
ation
clicks were through a mobile device
1 in 5 were handsetonly traffic13%
of sales were completed through a mobile device
23% were handsetonly sales9%
? b
avs.
SENSE OF MOBILE
Remember, if you have a mobile optimised site,it is essential affiliate tracking is added. If you would like to discuss your mobile strategy, or would like to receive our regular mobile updates please contact [email protected]
An m-commerce infographic, brought to you by
MAKING
When people do buy on their mobile, 37% are located at home
65% of searches on a mobile phone,
continue on a tablet or desktop
M-Commerce isn’t based just around sales, customers are also using mobiles to
What can Awin do?App Downloads
Mobile display campaigns can be powered by geotargeting. Capture your
target audience when they are browsing the internet near your stores
Great uses for advertising on
tablets include enhancing
second screen effect during TV adverts
to make them more effective.
In need of a mobile optimised site? We can create a mobile
landing page for you that is fat-finger friendly and
matches the needs of your customer on a mobile device
UK Smartphone Penetration
By 2014, there will be more phones than people...
Screen SizeSecurity
Not Enough Details
Takes Too Long
Hard to Compare
Facebook downloads: CTR’s up to 2% and CR up to 30%Offered this in cooperation with MobPro
On average, people use nine apps
actively on a monthly basis
Drive Footfall to your Store
Tabvertising
Mobile Lead Generation
Great Deals at ‘Shop’Find Nearest Store
The NumbersAugust 2013 showed exceptional performance through mobile devices
1
2
3
4
Mobile ramps up the sales
2013 will see tablet sales overtake laptop
Only 1 in 3 advertisers have a mobile site
Top Five Reasons People Don’t Buy on Mobile
62%
58% o
f people check their phones every hour
£
700kapps
800kapps
££££££££££
1. http://www.bbc.co.uk/news/technology-224643682. http://www.extremetech.com/computing/145094-tablets-to-overtake-laptops-in-worldwide-sales-in-20133.http://www.thinkwithgoogle.com/mobileplanet/en-gb/graph/?country=uk&category=DETAILS&topic=Q00&stat=Q00_1&wave=2013&age=all&gender=all&chart_type=&active=sta4. http://www.pureoxygenmobile.com/how-many-apps-in-each-app-store/
XX£
65%£££
4%13% 20%
SALES
CONTACT
FIND US
2011
2012
2013
65% Higher CTR
of people own a smartphone
? £££X pp p
co
mparing prices
find locations
